Startups
With operations in 13 countries across Europe, Latin America, Africa & Asia, Convert Group is leveraging its AI-powered eRetail Suite platform along with data & analytics consulting services to unlock the digital potential of Manufacturers and Retailers.
The company boasts a rich portfolio of 15 out of 20 biggest global FMCG & Consumer Healthcare firms such as L'Oréal, P&G, Unilever, Bayer, GSK, Johnson & Johnson, Nestlé, Coca-Cola Company, Henkel, Bayer, Beiersdorf, FrieslandCampina, Heineken, Barilla, Colgate Palmolive, Perrigo, Pierre Fabre and dominant retailers such as Ahold Delhaize, Carrefour, Sephora, Rakuten and hundreds of online pharmacies around the world.
Convert Group is being recognized as one of Greece’s 25 best workplaces for four consecutive years since 2018.
The company boasts a rich portfolio of 15 out of 20 biggest global FMCG & Consumer Healthcare firms such as L'Oréal, P&G, Unilever, Bayer, GSK, Johnson & Johnson, Nestlé, Coca-Cola Company, Henkel, Bayer, Beiersdorf, FrieslandCampina, Heineken, Barilla, Colgate Palmolive, Perrigo, Pierre Fabre and dominant retailers such as Ahold Delhaize, Carrefour, Sephora, Rakuten and hundreds of online pharmacies around the world.
Convert Group is being recognized as one of Greece’s 25 best workplaces for four consecutive years since 2018.
Overview
Location
Greece, Attica, Athens
Employees
51-200
Phone
+30 21 5215 0500
Total raised
$1.35M
Founded date
2014
Funding Rounds 1
| Date | Series | Amount | Investors |
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Mentions in press and media 5
| Date | Title | Description |
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| Oct 25, 2021 | Greece’s Pop Market, another dark store grocery delivery startup, gets $3.5M | Make way for yet another “quick-commerce” player in Europe’s heavily heating on-demand grocery space: Pop Market is a Greek startup which launched last week in Athens — taking orders via and app and touting 15-minute delivery times and a cu... |
| Mar 2, 2021 | Convert Group Named One of Europe’s Fastest Growing Companies by the Financial Times | Convert Group is the fastest growing Market Intelligence Company in Europe ATHENS, Greece–(BUSINESS WIRE)–March 2, 2021– Convert Group, the Market Intelligence company that offers eCommerce insights to Consumer Healthcare and FMCG manufactu... |
| Mar 6, 2020 | Greece’s Convert Group raises €1.2M to bring e-commerce visibility to FMCG | Convert Group, a startup based in Athens that offers a SaaS to help FMCG (fast-moving consumer goods) brands understand how they are performing across e-commerce, has raised €1.2 million in seed funding. The investment comes from Uni.fund, ... |
| From Consultancy To Fast-Growing Startup: Athens-Based Convert Group Raises €1.2m | Convert Group, a Greek startup that provides FMCG companies with analytics on how they are performing across e-commerce channels, announced that it has closed a €1.2 million seed round. Coming from Uni.fund, this is the first external inves... |
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FAQ about Convert Group
When was Convert Group founded?
Convert Group was founded in 2014.
How much funding has Convert Group raised?
Convert Group has raised $1.35M in total across 1 funding round.
What has the press written about Convert Group?
Parsers VC has collected 5 articles mentioning Convert Group, among them “Greece’s Pop Market, another dark store grocery delivery startup, gets $3.5M” (Oct 25, 2021) and “Convert Group Named One of Europe’s Fastest Growing Companies by the Financial Times” (Mar 2, 2021).
Is Convert Group still active?
Yes, Convert Group is active; its latest activity on Parsers VC dates from Oct 26, 2021.