Control Mouse Media

Good content connects.

It empowers, educates, entertains. It inspires, instructs, impels.

But just producing it and perfecting it are not enough. Even the best content will be robbed of the opportunity to do these things if it's not delivered to the right person(s), at the right time, in the right way. You need a strategy, or your good work will not perform as intended.

My name is Michael Boezi, and my career has been about creating, curating, developing, and propagating good content. I am a 17-year publishing industry veteran with early-stage startup experience too. I started Control Mouse Media to help content creators of all types make the right choices about their content.

I write a blog about content strategy for authors and entrepreneurs at http://michaelboezi.com.

I produce a podcast series about content marketing at http://controlmousemedia.com/podcast.

I am writing a book "in the open" to model the process for non-fiction authors: http://glassboxproject.com.

I am developing ebooks and online courses to help more people learn about the power of a well-conceived (and well-executed!) content strategy. Subscribe to stay tuned: http://controlmousemedia.com/subscribe.

Creating change is important work. It is most fulfilling when it leads to obvious improvement and tangible progress. It almost always requires the help of others, and it is often built around good content.