| Date | Title | Description |
| 17.11.2022 | Маркетологи в мобайле. Артём Смирнов, Union Apps | Героем нашего свежего выпуска “Маркетологи в мобайле” стал Артём Смирнов, Head of Marketing в Union Apps. Артём рассказал про основные особенности закупки трафика для продуктов с подпиской и перечислил небольшие “хитрости”, объяснил, когда ... |
| 18.08.2022 | MGS 22 LAS VEGAS launched a year of great Mobile Growth Association events | LAS VEGAS (PRWEB) August 18, 2022
Mobile Growth Association (MGA) kicked off a year of in-person events at MGS 22 LAS VEGAS. MGA’s flagship event moved from San Francisco to Las Vegas, bringing new energy to attendees with a completely reim... |
| 13.12.2021 | Global Consumer Acquisition Corp. entered into a stock purchase agreement to acquire GP Global Limited from TGP Trading FZCO for an enterprise value of $270 million. | Global Consumer Acquisition Corp. (NasdaqCM:GACQ) entered into a stock purchase agreement to acquire GP Global Limited from TGP Trading FZCO for an enterprise value of $270 million on December 13, 2021. The purchase price will be payable in... |
| 16.11.2021 | How Apple’s privacy changes affected mobile game revenues in Q3 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Apple’s shift from targeted advertising to privacy earlier this year had a big impact on the financial results for social and gaming ap... |
| 16.11.2021 | How Apple’s privacy changes affected mobile game revenues in Q3 | Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
Apple’s shift from ta... |
| 11.11.2021 | VMG Consumer Acquisition Corp. Announces Pricing of $200 Million Initial Public Offering | SAN FRANCISCO, Nov. 10, 2021 (GLOBE NEWSWIRE) -- VMG Consumer Acquisition Corp. (the “Company”), a special purpose acquisition company targeting high-growth consumer and retail companies, today announced the pricing of its initial public of... |
| 10.11.2021 | VMG Consumer Acquisition Corp. Announces Pricing of $200 Million Initial Public Offering | - |
| 10.11.2021 | VMG Consumer Acquisition Corp. Announces Pricing of $200 Million Initial Public Offering | SAN FRANCISCO, Nov. 10, 2021 (GLOBE NEWSWIRE) -- VMG Consumer Acquisition Corp. (the “Company”), a special purpose acquisition company targeting high-growth consumer and retail companies, today announced the pricing of its initial public of... |
| 09.11.2021 | Zynga CEO on its blockchain gaming division and navigating the advertising crisis | Beating the street and its own guidance, Zynga reported record third-quarter revenue of $705 million, up 40% from the same period last year and reaching its largest mobile audience ever of 183 million monthly active users, up 120% year over... |
| 22.10.2021 | Athena Consumer Acquisition Corp. Announces Closing of $230 Million Initial Public Offering Including Full Exercise of the Over-Allotment Option | NEW YORK, Oct. 22, 2021 /PRNewswire/ -- Athena Consumer Acquisition Corp. ("Athena Consumer" or the "Company"), a newly incorporated blank check company, today announced the closing of its initial public offering of 23,0... |
| 22.10.2021 | Athena Consumer Acquisition Corp. : Announces Closing of $230 Million Initial Public Offering Including Full Exercise of the Over-Allotment Option | NEW YORK, Oct. 22, 2021 /PRNewswire/ -- Athena Consumer Acquisition Corp. ("Athena Consumer" or the "Company"), a newly incorporated blank check company, today announced the closing of its initial public offering of 23,0... |
| 20.10.2021 | Athena Consumer Acquisition Corp. : Announces Pricing of $200 Million Initial Public Offering | NEW YORK, Oct. 19, 2021 /PRNewswire/ -- Athena Consumer Acquisition Corp. ("Athena Consumer" or the "Company"), a newly incorporated blank check company, today announced the pricing of its initial public offering of 20,0... |
| 19.10.2021 | Athena Consumer Acquisition Corp. Announces Pricing of $200 Million Initial Public Offering | NEW YORK, Oct. 19, 2021 /PRNewswire/ -- Athena Consumer Acquisition Corp. ("Athena Consumer" or the "Company"), a newly incorporated blank check company, today announced the pricing of its initial public offering of 20,0... |
| 01.10.2021 | 6 сервисов, которые помогут автосалону привлечь и удержать клиентов | Научитесь делать Digital трансформацию бизнеса в кризис. Подробнее по ссылке
Автосалоны во всем мире сталкиваются с похожим набором сложностей: привлечение клиента и его удержание уже не может быть достигнуто только за счет качества базовой... |
| 27.09.2021 | Mobile game makers evaluate the uncertainties of iOS gaming | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The future looks bright in mobile games, but it’s a fuzzy bright. And it’s not just consumer behavior during the pandemic that is creat... |
| 27.09.2021 | Mobile game makers evaluate the uncertainties of iOS gaming | Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
The future looks brig... |
| 11.06.2021 | GLOBAL CONSUMER ACQUISITION CORP.
Global Consumer Acquisition Corporation Announces Closing of $170,000,000 Initial Public Offering | MARIETTA, GA, June 11, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire – Global Consumer Acquisition Corporation (the “Company”) announced today that it closed its initial public offering of 17,000,000 units at $10.00 per unit. The units are list... |
| 09.06.2021 | GLOBAL CONSUMER ACQUISITION CORP.
Global Consumer Acquisition Corporation Announces Pricing of $170,000,000 Initial Public Offering | Marietta, GA, June 08, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- Global Consumer Acquisition Corporation (the “Company”) announced today that it priced its initial public offering of 17,000,000 units at $10.00 per unit. The units will be... |
| 05.02.2021 | The DeanBeat: Measuring the froth of the game industry | Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
Merger mania has come... |
| 05.02.2021 | The DeanBeat: Measuring the froth of the game industry | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Merger mania has come to games, and a big window is open for public offerings in the stock market. That translates to a historic opport... |
| 16.10.2020 | The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which ... |
| 16.10.2020 | The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes | Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which has enabled advertisers to target users with relevant ads for years. Now those companies are figuring out... |
| 04.09.2020 | The DeanBeat: Apple must tread carefully lest it trample the game industry | Apple has a value of more than $2 trillion. But the behemoth is in danger of forgetting where it came from. One day, the federal government or the courts will conclude this treasure of a company has gotten too big and that maybe it is stran... |
| 04.09.2020 | The DeanBeat: Apple must tread carefully lest it trample the game industry | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Apple has a value of more than $2 trillion. But the behemoth is in danger of forgetting where it came from. One day, the federal govern... |
| 03.09.2020 | Consumer Acquisition: Apple’s IDFA change will disrupt mobile game ads and prompt layoffs (updated) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Apple is about to disrupt mobile game and app adv... |
| 03.09.2020 | Consumer Acquisition: Apple’s IDFA change will disrupt mobile game ads and prompt layoffs (updated) | Apple is about to disrupt mobile game and app advertising in the name of privacy, a move that could lead to substantial layoffs in the game industry, according to an analysis by mobile marketing firm Consumer Acquisition.
In a couple of wee... |
| 03.09.2020 | Consumer Acquisition: Apple’s IDFA change will disrupt mobile game ads and prompt layoffs (updated) | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Apple is about to disrupt mobile game and app advertising in the name of privacy, a move that could lead to substantial layoffs in the ... |
| 23.06.2020 | Creative is king: UA advertising creative trends in 2020 | Presented by Consumer Acquisition
We’ve all seen big changes in user acquisition (UA) advertising in the last few years. Artificial intelligence (AI) is automating more and more of media buying, as the best practices outlined in Facebook’s ... |
| 28.04.2020 | Brian Bowman: Why it’s so hard to beat Facebook’s automated control video ads | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Facebook advertisers may spend a lot of money trying to come up with new kinds of ads for games and other apps, but it can be very hard... |
| 28.04.2020 | Brian Bowman: Why it’s so hard to beat Facebook’s automated control video ads | Facebook advertisers may spend a lot of money trying to come up with new kinds of ads for games and other apps, but it can be very hard to beat the best-performing video ad (known as the control video) on the social network.
Consumer Acquis... |
| 17.12.2019 | Facebook’s Structure for Scale: How to prepare for automated media buying | Presented by ConsumerAcquisition.com
It’s time to rethink how we manage Facebook advertising campaigns, and Facebook has a new framework to do it with: Structure for Scale.
Structure for Scale is designed to optimize campaign setup and mana... |
| 26.09.2019 | Facebook and Google advertising is run by machines — and that’s a good thing | Presented by Consumer Acquisition
It’s the rise of the machines… minus Arnold.
Google and Facebook’s advertising platforms are rapidly implementing features that allow almost any advertiser to use algorithmic campaign management to optimize... |
| 26.05.2019 | Brian Bowman — Why user acquisition is dead and what’s coming next | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Brian Bowman, the CEO of Consumer Acquisition, believes that user acquisition as we know it is dead. To be more exact, he believes Face... |
| 26.05.2019 | Brian Bowman — Why user acquisition is dead and what’s coming next | Brian Bowman, the CEO of Consumer Acquisition, believes that user acquisition as we know it is dead. To be more exact, he believes Facebook and Google third-party adtech is dead, at least compared to the kind of expertise needed by human ex... |
| 09.05.2019 | User acquisition is dead, creative is king | Presented by ConsumerAcquisition.com
“Don’t like the weather? Don’t worry — it’ll change soon.”
It’s an old joke about New England weather, but it sums up the state of user acquisition advertising today.
We’ve been given some amazing new to... |
| 08.05.2019 | Google promises app developers more ad monetization options | Google today announced that app developers will soon be able to bid on a target return on ad spend (tROAS). Additionally, they will finally be able to develop and manage their own creatives.
Google’s Marketing Live conference is next week, ... |
| 08.05.2019 | Google promises app developers more ad monetization options | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Google today announced that app developers will soon be able to bid on a target return on ad spend (tROAS). Additionally, they will fin... |
| 06.12.2018 | ConsumerAcquisition.com Declares ‘Facebook and Google Third Party AdTech is Dead’ | ConsumerAcquisition.com today announced that Facebook and Google third-party adtech is dead. Over the course of 2018, the optimization algorithms for Facebook and Google UAC have dramatically improved, leveling the playing field between adv... |
| 05.12.2018 | Consumer Acquisition: Facebook and Google third-party adtech is dead | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Consumer Acquisition said it believes Facebook and Google third-party adtech is dead. Or perhaps the way to say it is, “Adtech is dead.... |
| 05.12.2018 | Consumer Acquisition: Facebook and Google third-party adtech is dead | Consumer Acquisition said it believes Facebook and Google third-party adtech is dead. Or perhaps the way to say it is, “Adtech is dead. Long live adtech.”
In 2018, the optimization algorithms for Facebook and Google Universal App Campaigns ... |
