Startups
Connaizen is a Purchase Intelligence Platform for Marketers.
We draw insights into consumer purchase data directly obtained by leveraging customer’s card transaction history, geographical location, search history and purchases of peers. These whole-wallet insights spanning across all categories and geographies, give a wholesome view of where and how much the customers spend. This enables merchants to target customers, customize campaigns, optimize ad-spend (increase ROI) and measure campaign performance with competitive benchmarking.
For banks, there is a significant customer stickiness factor involved by playing an important role in non-financial ecosystem and hence, offering services extending beyond traditional banking products. In this setup, banks provide relevant deals and offers (using our recommender engine) to its customers through various banking channels. By analyzing terabytes of transactions, our recommender engine allows consumers to see the deals/offers catering to their interests. Our technology also enables card-linked offers (CLO) making the redemption process seamless and automated.
We draw insights into consumer purchase data directly obtained by leveraging customer’s card transaction history, geographical location, search history and purchases of peers. These whole-wallet insights spanning across all categories and geographies, give a wholesome view of where and how much the customers spend. This enables merchants to target customers, customize campaigns, optimize ad-spend (increase ROI) and measure campaign performance with competitive benchmarking.
For banks, there is a significant customer stickiness factor involved by playing an important role in non-financial ecosystem and hence, offering services extending beyond traditional banking products. In this setup, banks provide relevant deals and offers (using our recommender engine) to its customers through various banking channels. By analyzing terabytes of transactions, our recommender engine allows consumers to see the deals/offers catering to their interests. Our technology also enables card-linked offers (CLO) making the redemption process seamless and automated.
Overview
Location
India, Haryana, Gurugram
Phone
+91 99716 06269
Investors 2
| Date | Name | Website |
| Sign up to see | Sign up to see | Sign up to see |
| Startup Leadership | startupleadership.com |
Mentions in press and media 4
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Mar 15, 2016 | Startupbootcamp FinTech Singapore reveals the top 10 FinTech Startups | Startupbootcamp FinTech, the leading accelerator focused on financial innovation, has announced the 10 international startups selected to join its Singapore program. The finalists, which include teams from across Asia-Pacific have been chos... |
| Mar 15, 2016 | Startupbootcamp Reveals the Top 10 FinTech Startups Join the Singapore Program | Startupbootcamp FinTech, the leading accelerator focused on financial innovation, has announced the 10 international startups selected to join its Singapore program. The finalists, which include teams from across Asia-Pacific have been chos... |
| Funding Galore: Startup Fundings Of The Week [13 February – 18 February] | In one of the largest cash exits in India, SAIF partners sold its entire equity holding in travel portal MakeMyTrip. SAIF was left with around 11.8% equity in MakeMyTrip post its merger with Ibibo Group in October 2016. SAIF is estimated to... |
Reviews 0
FAQ about Connaizen
Who has invested in Connaizen?
Parsers VC lists 2 investors of Connaizen, among them Startup Leadership.
What has the press written about Connaizen?
Parsers VC has collected 4 articles mentioning Connaizen, among them “Startupbootcamp FinTech Singapore reveals the top 10 FinTech Startups” (Mar 15, 2016) and “Startupbootcamp Reveals the Top 10 FinTech Startups Join the Singapore Program” (Mar 15, 2016).
Is Connaizen still active?
Yes, Connaizen is active; its latest activity on Parsers VC dates from Aug 8, 2016.