Connaizen is a Purchase Intelligence Platform for Marketers.
We draw insights into consumer purchase data directly obtained by leveraging customer’s card transaction history, geographical location, search history and purchases of peers. These whole-wallet insights spanning across all categories and geographies, give a wholesome view of where and how much the customers spend. This enables merchants to target customers, customize campaigns, optimize ad-spend (increase ROI) and measure campaign performance with competitive benchmarking.
For banks, there is a significant customer stickiness factor involved by playing an important role in non-financial ecosystem and hence, offering services extending beyond traditional banking products. In this setup, banks provide relevant deals and offers (using our recommender engine) to its customers through various banking channels. By analyzing terabytes of transactions, our recommender engine allows consumers to see the deals/offers catering to their interests. Our technology also enables card-linked offers (CLO) making the redemption process seamless and automated.
We draw insights into consumer purchase data directly obtained by leveraging customer’s card transaction history, geographical location, search history and purchases of peers. These whole-wallet insights spanning across all categories and geographies, give a wholesome view of where and how much the customers spend. This enables merchants to target customers, customize campaigns, optimize ad-spend (increase ROI) and measure campaign performance with competitive benchmarking.
For banks, there is a significant customer stickiness factor involved by playing an important role in non-financial ecosystem and hence, offering services extending beyond traditional banking products. In this setup, banks provide relevant deals and offers (using our recommender engine) to its customers through various banking channels. By analyzing terabytes of transactions, our recommender engine allows consumers to see the deals/offers catering to their interests. Our technology also enables card-linked offers (CLO) making the redemption process seamless and automated.
Location: India, Haryana, Gurugram
Phone: +91 99716 06269
Investors 2
| Date | Name | Website |
| - | Startupboo... | startupboo... |
| - | Startup Le... | startuplea... |
Mentions in press and media 4
| Date | Title | Description |
| 08.08.2016 | 10 Startups Graduate From Startupbootcamp Fintech Singapore 2016 | Ten startups have graduated from the startup acceleration program, Startupbootcamp Fintech Singapore, with some of them already managing to secure pilots and key partnerships with banks and other financial institutions. The three-month prog... |
| 15.03.2016 | Startupbootcamp Reveals the Top 10 FinTech Startups Join the Singapore Program | Startupbootcamp FinTech, the leading accelerator focused on financial innovation, has announced the 10 international startups selected to join its Singapore program. The finalists, which include teams from across Asia-Pacific have been chos... |
| 15.03.2016 | Startupbootcamp FinTech Singapore reveals the top 10 FinTech Startups | Startupbootcamp FinTech, the leading accelerator focused on financial innovation, has announced the 10 international startups selected to join its Singapore program. The finalists, which include teams from across Asia-Pacific have been chos... |
| - | Funding Galore: Startup Fundings Of The Week [13 February – 18 February] | In one of the largest cash exits in India, SAIF partners sold its entire equity holding in travel portal MakeMyTrip. SAIF was left with around 11.8% equity in MakeMyTrip post its merger with Ibibo Group in October 2016. SAIF is estimated to... |