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Comptoir des Cotonniers
http://www.comptoirdescotonniers.fr/Last activity: 02.02.2023
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The investment focus was firstly to consolidate the company's market share in France by opening additional retail outlets (85 openings); secondly to expand the retail network internationally in neighbouring European countries (75 openings mainly in Spain, Belgium and the UK) and in Asia (especially in Japan) by signing up licences with local partners; and thirdly to keep innovating with notably the launch of a clothing line for young girls (4-16) in order to continue the advertising based on the "mothers & daughters" concept.
Alpha's role was key in the company's development: firstly by strengthening both management (recruitement of a new CEO in 2004) and operations; secondly by helping the transition from a family-owned french company to a large international group; thirdly by marketing the company as an international group towards its buyer "Fast Retailing"; and finally by negotiating on behalf of all the shareholders.
Alpha's role was key in the company's development: firstly by strengthening both management (recruitement of a new CEO in 2004) and operations; secondly by helping the transition from a family-owned french company to a large international group; thirdly by marketing the company as an international group towards its buyer "Fast Retailing"; and finally by negotiating on behalf of all the shareholders.
Location: Metropolitan France