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| Aug 12, 2015 | Publishers Clearing House’s ad tech platform buys CRM provider CommandIQ to conquer cross-device marketing | You may think that Publishers Clearing House (PCH) is just the company that takes a big sweepstakes check to some lucky person’s door.
But, in fact, PCH is a massive archive of first-party data — the best kind because it can track logged-in... |
| Aug 12, 2015 | Publishers Clearing House’s ad tech platform buys CRM provider CommandIQ to conquer cross-device marketing | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
You may think that Publishers Clearing House (PCH... |
| Sep 8, 2014 | For deep linkers, CommandIQ launches a free tool | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Since normal Web links don’t reach into a specific spot within a mobile app, several companies have offered “deep linking” solutions. N... |
| Aug 2, 2014 | Final speaker lineup announced! GrowthBeat on Tuesday and Wednesday | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GrowthBeat is coming up next week on August 5-6, and it’s shaping up to be one of the most in-depth, intimate marketing-tech events of... |
| Aug 2, 2014 | Final speaker lineup announced! GrowthBeat on Tuesday and Wednesday | GrowthBeat is coming up next week on August 5-6, and it’s shaping up to be one of the most in-depth, intimate marketing-tech events of the year.
We’re bringing you some of the best and brightest in modern digital marketing for a series of ... |
| Aug 1, 2014 | TripIt to reveal its marketing magic sauce at GrowthBeat conference next week | As the world’s highest-rated travel-organizing app, TripIt has grown to serve over 10 million travelers worldwide by delighting them throughout their customer journey with timely and relevant information that takes the stress out of traveli... |
| Jul 30, 2014 | Drumroll: Announcing the 2014 GrowthBeat Innovation Showdown finalists | We received over 100 quality startup applicants to the GrowthBeat Innovation Showdown, one of the highlights of VentureBeat’s first annual event on the data, apps and science of successful marketing (next Tuesday and Wednesday, August 5th a... |
| Jul 30, 2014 | Here's how one e-commerce company increased purchase conversions by 20% | Businesses know more about their customers than ever before.
But in order to build a 360-degree view of these customers and transcend data “silos,” marketers need to build a holistic approach that’s focused on the customer, not the data — o... |
| Jul 27, 2014 | Hootsuite & Get Satisfaction to share strategies on how to keep customers coming back | Ninety-three percent of human interaction relies on non-verbal queues. That’s surprising, given our ever-increasing reliance on digital communications via social and mobile technologies. So how does a business build authentic, sustainable r... |
| Jul 26, 2014 | 7-Eleven & Medallia to open up on how to create fierce customer loyalty | Over the years online retailers and marketplaces have steadily increased competitive pressure on traditional retail, largely because they can better understand and act on customer intent and experience.
Session Speakers:
Ken Fine, CCO, Meda... |
| Jul 25, 2014 | Cutting-edge marketers, here's why you don't want to miss GrowthBeat | GrowthBeat is coming up on August 5-6, and it’s shaping up to be one of the most provocative marketing-tech events of the year.
We’re bringing you some of the best and brightest in modern digital marketing for a series of never-before-seen... |
| Jul 24, 2014 | 1,400 marketing tech vendors! How to select technology without dying trying | With 1,400 marketing-tech vendors touting solutions that can drive ROI, increase visitors, and raise revenue, even the most experienced, up-to-date marketer gets overwhelmed.
And companies offer no assurance of interoperability across these... |
| Jul 22, 2014 | How Zappos is personalizing the consumer ad experience | E-commerce websites like Zappos rely heavily on advertising to engage and re-engage shoppers online.
In today’s atmosphere of banner-blindness, top performers are increasingly leveraging programmatic media buying. It enables them to dynamic... |
| Jul 20, 2014 | One Kings Lane makes data count, drives bigger sales with fewer emails | For consumer brands, engagement is a critical way to limit churn and prevent shopping cart abandonment.
Shoppers engage with a brand across multiple devices — mobile and desktop — and it’s often through email that retailers bring an indecis... |
| Jul 19, 2014 | The Hard Rock Cafe spotlights how it uses online marketing tech to drive growth | One industry sector we are dedicated to exploring at VentureBeat includes the data, apps, and science of successful marketing.
Recently, we engaged the Hard Rock Cafe senior director of digital marketing and CRM Kim Matlock, along with Priv... |
| Jul 18, 2014 | GrowthBeat will show you why smarter CRMs enable businesses to get ahead and grow | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GrowthBeat, our new event exploring the data, apps, and science of successful marketing, is coming up on Aug. 5 and Aug. 6 in San Franc... |
| Jul 18, 2014 | GrowthBeat will show you why smarter CRMs enable businesses to get ahead and grow | GrowthBeat, our new event exploring the data, apps, and science of successful marketing, is coming up on Aug. 5 and Aug. 6 in San Francisco.
Today, we’re excited to announce a new session with 6Sense CEO and founder Amanda Kahlow and Pure S... |
| Jul 7, 2014 | Upsight & Grindr: Creating loyal mobile users with the power of location | Studies have shown that mobile users not only expect mobile apps to be designed for their convenience, but they also expect their apps to take advantage mobile-specific features like location.
Location offers a massive opportunity for mobil... |
| Jul 7, 2014 | Upsight & Grindr: Creating loyal mobile users with the power of location | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Studies have shown that mobile users not only expect mobile apps to be designed for their convenience, but they also expect their apps ... |
| Jul 6, 2014 | The time for deep linking standards is now | Year after year since the big app stores launched, native apps have asserted their hegemony over the mobile web. One big drawback of native apps was the inability then the difficulty to seamlessly access any content from one app to the othe... |
| Jul 5, 2014 | Driving commerce with mobile: increasing savings & shortening in-store visits | Walmart has sought to revolutionize the in-store experience by adding navigation, voice commands, shopping lists, price comparisons, and other useful tools to its mobile applications.
At next week’s MobileBeat — July 8-9 in San Francisco — ... |
| Jul 3, 2014 | Fighting the mobile retail war: How to meet customers every step of the way | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The stakes are high in mobile retail, because suddenly more people are shopping on their mobile phone than ever before.
And with people... |
| Jul 3, 2014 | Fighting the mobile retail war: How to meet customers every step of the way | The stakes are high in mobile retail, because suddenly more people are shopping on their mobile phone than ever before.
And with people using their phones more than desktops. the game has completely changed for the traditional giants of ret... |
| Jul 2, 2014 | Yo founders to unveil how the stupidly simple app got such stupidly huge growth | They say good design is about doing more with less.
Yo is pushing that adage to the limit with a single-purpose app that the founders claim has garnered over 1 million users — 750,000 of them in just a few days of furious viral activity.
Se... |