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| Sep 6, 2026 | Small gestures, big returns — How reciprocity drives marketing success (Communication Concepts) | Getting your Trinity Audio player ready...
Waiting for my lunch date I decided to order a Diet Coke to pass the time. Turns out my lunch date and I had our dates confused. When I realized this, I informed my waiter that I had to leave, but ... |
| Aug 10, 2026 | Sonic branding keeps them humming (Communication Concepts) | Getting your Trinity Audio player ready...
“Plop, plop, fizz, fizz,” I said to the young woman dropping an Alka-Seltzer into her glass of water in the ladies’ room. “Oh, what a relief it is!” I added. She looked at me as if I had spoken Swa... |
| Jul 26, 2026 | Politics is now a fight for your feed (Communication Concepts) | Getting your Trinity Audio player ready...
Politics no longer arrives neatly packaged in a speech, a debate, or the morning news. It bursts onto your screen — angry, funny, edited, shared, and mostly stripped of context before you’ve finish... |
| Jun 14, 2026 | Weddings provide opportunities for meaningful connections (Communication Concepts) | Getting your Trinity Audio player ready...
I attended a wedding recently. June is a big month for weddings. I found myself reflecting on the profound opportunities these events represent. They offer us the chance to reunite with dear friend... |
| May 17, 2026 | Understanding the echo chamber (Communication Concepts) | Getting your Trinity Audio player ready...
The phrase, “Everyone is going!” made no difference to my parents. “Who’s everyone?” they would inquire.
At the time, I didn’t realize I was in my own echo chamber. I’ve written about echo chambers... |
| Apr 19, 2026 | Stacy Cornay: Who you are matters | Getting your Trinity Audio player ready...
Abraham Lincoln once said, “Character is like a tree and reputation like its shadow. The shadow is what we think of it, the tree is the real thing.”
I keep this in mind when communicating with othe... |
| Mar 22, 2026 | Communication Concepts: Never let them see you sweat! | Getting your Trinity Audio player ready...
We’ve all seen those cringy interviews. The kind that make you squirm. The kind that make you laugh when it isn’t supposed to be funny. The opposite of, “Never let them see you sweat.”
As someone w... |
| Aug 11, 2024 | Business | Communication Concepts: ‘I’m sorry’ goes a long way | The obvious response in both of these instances is to rush to your customer and do whatever you can to make it right for them. It really doesn’t matter if your sprinkler head rebels or you are still working on your dish or even that your ma... |
| Jul 15, 2024 | Business | Communication Concepts: Engaging with history? | One way to look at strategy development is to consider your business or organization as a work of art. Picture your blank canvas. Now, imagine the paint as the strategies you develop to effectively communicate with important publics. As you... |
| Jun 16, 2024 | Business | Communication Concepts: Bindweed may do me in this year | Business priorities dictate what time and resources should be allocated to specific challenges. To establish priorities, key questions must first be asked and answered: What is the basic mission of your business? Where are you going? When w... |
| May 19, 2024 | Business | Communication Concepts: Here’s to the experience! | There are many ways to collect customer feedback, such as focus groups or social media. Focus groups allow you to listen to customers. They also help you understand your data and the why behind it. Interactive polls and surveys are great fo... |
| Apr 21, 2024 | Business | Communication Concepts: Marketing stalkers may be bullies | I’ve got a marketing stalker. Actually, several. Bet you do, too. It’s those calls, emails and other reachouts from people we don’t know; we don’t want their services or products and they won’t leave us alone. Recently, a roof installer ham... |
| Mar 24, 2024 | Business | Communication Concepts: Target media pitches | Several times a week, I find myself scratching my head. I shake my head in wonder. I feel frustrated with the lack of consideration, the lack of know-how, the lack of experience being exhibited from an industry I care very much about. Other... |
| Dec 3, 2023 | Business | Communication Concepts: How’s your shopping going? | Shopping on Thanksgiving Day? Shopping while watching football? While skiing? You bet. Not long ago this would have been impossible. However, shopping patterns have changed. So has shopping technology.
This year, before the turkey was even ... |
| Nov 5, 2023 | Business | Communication Concepts: Political ads are ending this week – right? | Tired of political advertisements yet? I bet you are. Think it will end with the election this week? It won’t. We’re gearing up for a presidential election year, so things are just getting started. Given that we can’t avoid the noise, what ... |
| Oct 8, 2023 | Business | Communication Concepts: Does your writing make an impact? | No one could hear me. That had to be the case. There was simply no reaction to what I was saying. I tried again. Nothing. They were looking at me. They were listening to me. But, they couldn’t hear me.
Why? I realized it was because I was s... |
| Aug 13, 2023 | Business
Business | Communication Concepts: Mattel is in the pink | When I was a little girl, I loved pink. Pink walls. Pink shoes. Pink pillows and, of course, Barbie.
I loved the world of Barbie. The fantasy was fun. The accessories, a must. But then I was over it. Just like that. Although not related, th... |
| Apr 24, 2023 | Business
Business | Communication Concepts: There Are more than 50 shades of grey | I live in the shades of grey. Therefore, the increasing use of binary choices in communication has me baffled. Only two choices? Why? There’s a whole world out there with infinite choices. Stacy CornayCommunication Concepts
Binary thinking,... |
| Oct 9, 2022 | Business
Business | Stacy Cornay: Choose the wrong words at your peril | Stacy CornayCommunication Concepts
Editor’s note: Stacy Cornay is taking a break. This column was originally published Dec. 19, 2016.
Bobby was full of information when I was in elementary school. He was the Google of our time. He told me h... |
| Aug 14, 2022 | Business
Business | Stacy Cornay: Cool Hand Luke’s best line is marketing reality | What we’ve got here is a failure to communicate. One of the best lines in cinema history came from the movie Cool Hand Luke starring Paul Newman. It runs through my head endlessly now. Why? Let’s take a look. Stacy CornayCommunication Conce... |
| Apr 24, 2022 | Business
Business | Stacy Cornay: Public policy represents marketing at highest level | I had lunch with an assembly of Sikhs earlier this week. I hadn’t planned to do so, but they were in the lobby of the Colorado State Capitol offering bowls of tastiness. They were drawing attention to their community and religion. While enj... |
| Mar 27, 2022 | Business
Business | Stacy Cornay: Great coverage requires great press release | Stacy CornayCommunication Concepts
I’ve landed on a new email list. So what, you ask? Aren’t we all added to new lists every day? This, however, is a specific list of reporters and media. It’s used by public relations professionals and comm... |
| Feb 27, 2022 | Business
Business | Stacy Cornay: Binary choices hinder communication | Some of you got it. Some didn’t. I’m referring to my last column. I challenged communicators to do a better job of relationship building through effective communication. I noted how many conversations encompass a zero-sum gain perspective, ... |
| Sep 12, 2021 | Stacy Cornay: What does success look like? | Editor’s note: Stacy Cornay is taking a break this month. This column was previously published on Sept. 16, 2019. It has been edited to reflect the current age of her business.
Twenty-seven years ago this month, I founded my business. “Expe... |
| Jul 18, 2021 | Stacy Cornay: Let authenticity guide you | Where do we go from here? It’s a question being asked by businesses and organizations throughout the entire world. While things have changed, much remains the same. Understanding these differences is vital when it comes to creating producti... |
| Jun 20, 2021 | Stacy Cornay: Who do you know? | I asked for help. The response was overwhelming. I hoped to find someone to assist with a specific family issue. I’m not one to ask for help, and at first, I wasn’t sure where to turn. I didn’t want to put it out on social media, but I knew... |
| Apr 25, 2021 | Stacy Cornay: Priorities get done utilizing key performance indicators | Priorities are what we do. Not what we say we’re going to do. Stacy Cornay Communication Concepts
Dad used to point this out to me on a regular basis. I usually responded with an eye roll. But I knew he was right. For years I said I wanted ... |
| Jan 31, 2021 | Stacy Cornay: What’s your reputation? | Stacy Cornay Communication Concepts
Abraham Lincoln once said, “With public sentiment, nothing can fail. Without it, nothing can succeed.” Concerning business and individual reputations, no truer words have been spoken. It’s at the heart of... |
| Jan 3, 2021 | Stacy Cornay: Daily resolution for 2021 | Stacy Cornay Communication Concepts
Many years ago I resolved to never identify New Year’s resolutions. I’ve managed to stick with this. I no longer believe in New Year’s resolutions, I believe in daily resolutions. And while I generally us... |
| Nov 7, 2020 | Stacy Cornay: Like courtship, marketing communication is about building rapport with customers | Gary Shandling once observed, “I’m dating a woman who evidently is unaware of it.” Is this happening to your business or organization? It could be.
Among certain circles I’m known as a matchmaker. While I don’t set people up on dates, and I... |
| Oct 10, 2020 | Stacy Cornay: Are you saying what you mean? | Stacy Cornay Communication Concepts
I know you believe you understand what you thought you heard me say, but I’m not sure you realize that what you heard is not what I meant. Got it?
This type of communication is common. It’s particularly p... |
| Sep 12, 2020 | Stacy Cornay: Have something to say? Consider a podcast | David Letterman once said, “I’d like to do a podcast about guys wearing shorts when it’s cold.” Sounds funny, but you can find just about anything you want to know more about in the world of podcasts. Stacy Cornay Communication Concepts
Mor... |
| Jun 21, 2020 | Stacy Cornay: The art of persuasion | I took a break from social media recently. I grew weary of the divisiveness and vitriol contained in many messages. Rather than seeking to persuade, propaganda was ruling the day. Social media provides great platforms for reaching many peop... |
| May 24, 2020 | Stacy Cornay: Good communication key to setting sail for future | I’ve been reflecting upon this saying quite a bit lately: “A ship in the harbor is safe, but that’s not what ships are built for.” I’ve considered this saying throughout my life, mostly when I’m feeling unsure and afraid. I saw it in a bar ... |
| Apr 26, 2020 | Stacy Cornay: Plan now to succeed | In 2009 I wrote what would turn out to be one of my most read, most republished, columns ever. It hit home with many people and was shared with businesses and individuals throughout the country. A news organization even had a copy of the co... |
| Mar 28, 2020 | Stacy Cornay: Don’t stop communicating | Where to start? How does one write about marketing and communication during a pandemic?
I didn’t expect this question to haunt me, nor did any of us expect to be where we are today. But, our world has changed. So, now we move forward. But h... |
| Mar 1, 2020 | Stacy Cornay: Listening key to giving clients, customers what they want | Mick Jagger, the wise old sage, said you can’t always get what you want. But if you try sometimes, well you might find, you get what you need. Stacy Cornay Communication Concepts
But what if I want what I want? I’ve been thinking about this... |
| Feb 2, 2020 | Stacy Cornay: Getting social? Do it right to boost your business | Feeling social? That’s great, but how can your business move beyond just being social in your marketing efforts. Like everything else, you need a strategy. Stacy Cornay Communication Concepts
Do you have a social media marketing strategy? I... |
| Jan 4, 2020 | Stacy Cornay: Resolve to create engagement in 2020 | Each year I resolve to become more involved with more worthy organizations and to actively support their causes. It’s a part of who I am. In fact, I’ve often joked that I work simply to support my volunteer habit.
Over the years I’ve served... |
| Dec 1, 2019 | Stacy Cornay: Human connection helps businesses shine in high-tech world | You may know that a brand is defined by the customer’s experience and that the experience is delivered by the employees. So, how are you doing?
Worthwhile communication between humans requires a certain touch. In fact, the word communicate ... |
| Nov 10, 2019 | Stacy Cornay: Engagement requires understanding | Some say marketing is like sex, everyone is good at it. If only that were true! Reality, however, is often quite different.
To be good at marketing, or sex, you need to truly connect with your target.This isn’t new. Therefore, I was somewha... |
| Oct 12, 2019 | Stacy Cornay: Extend listening beyond your echo chamber | “That’s what everyone thinks,” the speaker stated with authority. “I know there’s support for this initiative because everyone in the community agrees.”
Really? But just suppose everyone doesn’t agree and they just aren’t speaking up? That’... |
| Aug 17, 2019 | Stacy Cornay: Engage your audience, grow your success | Are you engaging your audiences? If you don’t know, you probably aren’t. If you aren’t you’re probably operating in an echo chamber of your own construction. Stacy Cornay Communication Concepts
Stephen R. Covey noted that our strength lies ... |
