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About Comcast Advertising
Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit www.comcastadvertising.com to learn more.
Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit www.comcastadvertising.com to learn more.
Overview
Location
United States, Pennsylvania, Philadelphia
Employees
5001-10000
Founded date
2019
Mentions in press and media 9
| Date | Title | Description |
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| Jul 25, 2025 | Viant Launches IRIS-enabled™ Content Report and Pre-Bid Targeting | Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This stra... |
| Jul 25, 2025 | Blockgraph Launches Collaborative Insights and Geo-Based Audiences | Blockgraph, the privacy-first data collaboration platform for household-based advertising, today launched two powerful new features—Collaborative Insights and Geo-Based Audiences— designed to further fuel its transformation as an industry l... |
| Jun 18, 2025 | The New Era of TV Advertising: A Game Changer for Small Businesses | In a bold move that could reshape the landscape of television advertising, Sky, Channel 4, ITV, and Comcast have announced the launch of a unified ad marketplace. This initiative aims to simplify the advertising process for small and medium... |
| Jun 17, 2025 | Sky, Channel 4 and ITV launch first unified ad marketplace | In a landmark move set to shift UK TV advertising, Sky, Channel 4, ITV, and Comcast have announced their intent to launch a premium self-service video advertising marketplace. For the first time, small and medium sized businesses, or SMEs, ... |
| Mar 26, 2024 | Comcast’s AudienceXpress and iSpot announce new data collaborations | AudienceXpress, a Comcast Advertising company, announced a series of new data collaborations with iSpot, the TV measurement company used by top advertisers and agencies. At its core, the two companies are teaming up to evaluate how iSpot’s ... |
| Jul 24, 2023 | Comcast Advertising Finds That in Light of Growing Focus on Brand Safety and Transparency, Advertisers are Flocking to Premium Video Environments | Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content Despite economic uncertainty, 94% of advertisers expect to maintain or increase spending in premium stream... |
| Mar 14, 2022 | Comcast relaunches multiscreen advertising biz under AudienceXpress brand | NEW YORK Today, Comcast Advertising announced that its market-leading media solutions allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, including broadcast, cable, digital and conn... |
| Aug 13, 2019 | Comcast Advertising Appoints Joel Armijo as Chief Financial Officer | Comcast Advertising, the advertising arm of Comcast Cable, a division of Comcast Corporation (Nasdaq: CMCSA), today announced the appointment of Joel Armijo as senior vice president and chief financial officer. In this position, Armijo will... |
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FAQ about Comcast Advertising
When was Comcast Advertising founded?
Comcast Advertising was founded in 2019.
What has the press written about Comcast Advertising?
Parsers VC has collected 9 articles mentioning Comcast Advertising, among them “Viant Launches IRIS-enabled™ Content Report and Pre-Bid Targeting” (Jul 25, 2025) and “Blockgraph Launches Collaborative Insights and Geo-Based Audiences” (Jul 25, 2025).
Is Comcast Advertising still active?
Yes, Comcast Advertising is active; its latest activity on Parsers VC dates from Jun 17, 2026.