Hollywood's Benchmark. CinemaScore is the industry leader in measuring movie appeal. We provide unbiased measurement of audience response that helps gauge movie appeal and success by polling movie audiences on opening night for their reaction to the latest major movie releases.
In 1978, CinemaScore was born when its founders saw a need for theatre audiences to have a "public voice" for their opinions about movie appeal. Professional movie critics often dominate public conversations in the news about movies; while movie critics' interpretations are interesting and helpful, their reviews often emphasize a movie's meaning, not whether the movie appealed to live audiences. And while a movie critic only provides a single perspective on a movie, a statistically robust sample of a national audience offers a broader and more varied point of view.
CinemaScore's movie research brings the opinions of theatre audiences into the public arena. On opening night around the country, CinemaScore polls moviegoers for their opinions on new movie releases. Audience members fill out ballot cards right at the theatre, grading a movie A to F and providing demographic information. CinemaScore uses this direct balloting approach to establish a movie's grade—its overall "CinemaScore."
With such a wide variety of entertainment options available and so many different ways to watch movies today, the need for a "movie-quality benchmark" is greater than ever. CinemaScore helps moviegoers make better choices about what movies to watch—people can more easily find the on-screen stories that appeal to them, as well as spend more quality time with family and friends. After providing reliable, audience-generated movie reviews for over 34 years, CinemaScore has earned the respect of Hollywood studios and news organizations—including the New York Times, the Los Angeles Times, the Wall Street Journal, and the Hollywood Reporter—as well as moviegoers worldwide.
In 1978, CinemaScore was born when its founders saw a need for theatre audiences to have a "public voice" for their opinions about movie appeal. Professional movie critics often dominate public conversations in the news about movies; while movie critics' interpretations are interesting and helpful, their reviews often emphasize a movie's meaning, not whether the movie appealed to live audiences. And while a movie critic only provides a single perspective on a movie, a statistically robust sample of a national audience offers a broader and more varied point of view.
CinemaScore's movie research brings the opinions of theatre audiences into the public arena. On opening night around the country, CinemaScore polls moviegoers for their opinions on new movie releases. Audience members fill out ballot cards right at the theatre, grading a movie A to F and providing demographic information. CinemaScore uses this direct balloting approach to establish a movie's grade—its overall "CinemaScore."
With such a wide variety of entertainment options available and so many different ways to watch movies today, the need for a "movie-quality benchmark" is greater than ever. CinemaScore helps moviegoers make better choices about what movies to watch—people can more easily find the on-screen stories that appeal to them, as well as spend more quality time with family and friends. After providing reliable, audience-generated movie reviews for over 34 years, CinemaScore has earned the respect of Hollywood studios and news organizations—including the New York Times, the Los Angeles Times, the Wall Street Journal, and the Hollywood Reporter—as well as moviegoers worldwide.
Location: United States, Nevada, Las Vegas
Employees: 11-50
Mentions in press and media 10
| Date | Title | Description |
| 25.12.2024 | The Battle for Screens: Sonic Outpaces Mufasa in Holiday Box Office Showdown | The holiday season is a battleground for family films. This year, the clash between Paramount Pictures’ "Sonic The Hedgehog 3" and Disney’s "Mufasa: The Lion King" has captured the spotlight. The stakes are high, and the... |
| 23.12.2024 | Sonic The Hedgehog 3 bests Mufasa: The Lion King at the US box office | In the holiday season battle of big-budget family movies, Paramount Pictures’ Sonic The Hedgehog 3 sped past Walt Disney Co’s Mufasa: The Lion King to take the top spot at the US box office ahead of the lucrative Christmas corridor in movie... |
| 05.10.2024 | Joker 2 sets a historic new low for comic book movies | Warner Bros. Pictures Joker: Folie à Deux has officially fallen farther than any other comic book movie in at least one noteworthy metric. The hype surrounding the once highly anticipated sequel to 2019’s Joker has been on a steady decline ... |
| 31.05.2023 | 'The Little Mermaid' defied backlash and review-bombing by opening at No. 1 | "The Little Mermaid" debuted this weekend and was "review-bombed" on some movie-review sites. Despite this, it became the fifth highest-grossing release on Memorial Day weekend in history, per IMDb. Advertisement Since D... |
| 21.12.2021 | The 21 movies that audiences have hated the most in the past 2 decades | ‘The Turning’ Universal Only 21 movies have received an “F” grade on CinemaScore since it launched its website in 1999. The last movie with an “F” grade was the horror movie “The Turning.” Cinemascore surveys audiences on a movie’s opening ... |
| 05.02.2021 | The movie-grading company CinemaScore navigated a chaotic year for the theatre business. Now it wants to grow by courting streamers. | A Regal movie theatre in New York City. Noam Galai/Getty Images CinemaScore president Harold Mintz talked with Insider about how the company has adapted to the pandemic. He discussed the state of the movie industry and why he thinks theatre... |
| 01.05.2017 | ‘The Circle’ flops as dark satire of Silicon Valley fails to stir box office interest | Cheer up, Silicon Valley. People may not love you, but it appears they liked the latest attempt to mock the region’s culture even less. Last weekend saw the debut of The Circle, a dark satire of Silicon Valley based on the book by Dave Egge... |
| 29.07.2015 | Why Adam Sandler Is Failing While Tom Cruise Is Kicking Butt | With Adam Sandler and Tom Cruise set to face off at the box office this weekend, I was reminded of a story I wrote in 2012 -- another summer when the two movie stars went head to head. This weekend Sandler's Pixels will go up against Cruise... |
| - | ‘Five Nights at Freddy’s’ rides PG-13 rating, video game fame to Halloween box office crown | “Five Nights at Freddy’s” grossed a surprising $78 million in its domestic opening weekend. The movie benefited from a PG-13 rating, which helped draw in its younger fanbase. It was the second-highest opening weekend for a video game adapta... |
| - | The 21 movies that audiences have hated the most in the past 2 decades | "The Turning" Universal Only 21 movies have received an "F" grade on CinemaScore since it launched its website in 1999. The last movie with an "F" grade was the horror movie "The Turning." Cinemascore... |