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Chief Marketing Technologist

https://chiefmartec.com/
Last activity: 26.06.2026
Active
Categories: AdTechBusinessCultureIndustryLearnSoftware
Get Our Articles Directly in Your Inbox! Subscribe to my newsletter to learn how to incorporate better marketing techniques in your business. Follow Scott on Twitter https://twitter.com/chiefmartec Check Out Hacking Marketing on Amazon Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry.Ram Krishnan, SVP
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Employees: 11-50

Mentions in press and media 141

DateTitleDescription
26.06.2026There Are 15,000 Marketing Tools. Your Corner Store Needs Almost None of Them.Share Share Share Share Email St. Louis marketing strategist Valerie Mills on why small, local brands are the wrong customer for nearly all of the marketing technology industry. Every year, the marketing technology industry gets mapped onto...
09.03.2026The Trillion-Dollar Ascent of MarTech: AI and Data Reshape Digital MarketingThe global MarTech market hit $589 billion in 2025. Artificial intelligence fuels this massive growth, transforming marketing capabilities. AI enables hyper-personalization, autonomous campaigns, and vast content generation. First-party dat...
09.03.2026MarTech's Explosive Future: A Trillion-Dollar Market Driven by AI and Global ExpansionThe MarTech market is undergoing rapid transformation. A projected 19.9% compound annual growth rate (CAGR) will propel it from $589 billion in 2025 to over $2 trillion by the mid-2030s. This immense expansion is driven by several powerful ...
09.03.2026MarTech's Trillion-Dollar Ascent: North America Leads Global InnovationThe global MarTech market reached $589 billion in 2025. It targets a $1.27 trillion valuation by 2031. North America dominates with 35.8% market share. Its robust tech infrastructure and capital fuel innovation. Major platforms like Salesfo...
09.03.2026MarTech Surges Past Half-Trillion, Fueled by AI and Data RevolutionThe global MarTech market reached $589 billion in 2025. It will hit $1.27 trillion by 2031. This explosive growth reflects a profound shift. Marketing technology now defines competitive advantage. Generative AI and first-party data are rewr...
07.03.2026MarTech CAGR of 19.9 Percent: The Growth Drivers Behind the NumbersShare Share Share Share Email A compound annual growth rate of 19.9 percent is not a number that appears in mature, saturated industries. It is the kind of growth rate that characterises markets in transformation, where structural forces ar...
07.03.2026How MarTech Tools Grew 100-Fold Since 2011 and Why the Expansion Is Not FinishedShare Share Share Share Email In 2011, Scott Brinker, then a marketing technology consultant and founder of what would become chiefmartec.com, published the first edition of what he called the Marketing Technology Landscape. It listed appro...
07.03.2026The Global MarTech Market: How It Reached $589 Billion in 2025Share Share Share Share Email Every time a brand sends a targeted email, personalises a website landing page, or traces a customer’s path from the first social media impression to a completed purchase, marketing technology is doing the work...
02.01.2025Is it the tech or the humans slowing MarTech adoption?The promise of MarTech has never been more enticing. From customer relationship management (CRM) systems to advanced analytics and automation tools, MarTech solutions offer the potential to enhance customer experiences, offer ‘mass personal...
13.12.2024Ibexa Summit 2025 : La conférence incontournable sur l'expérience digitaleIbexa est ravi d'annoncer l'Ibexa Summit 2025, une conférence dédiée à l'expérience digitale. Cet événement incontournable se déroulera sur deux jours, les 30 et 31 janvier 2025, à Barcelone, en Espagne. Destiné aux leaders du numérique, au...
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