I have frequently heard people say, hair is a big thing in the black community. While it's true that the average black Woman spends more on her hair annually than any other race; I think that statement needs to be altered. From my observation black hair seems to be a big thing in all communities. From the negative stigmas that follow those who chose to wear hair extensions; to the missed professional opportunities for those who choose to keep their hair natural. A black womans’ hair seems to be everyone’s business. Exaggeration? Well, when was the last time you read a news article about a white woman having a meeting with upper management because of concerns that she took out her hair extensions? Of course there are some hair changes that a not suitable for specific job stations that cross the racial boundaries. But I am not talking about dying your hair Hulk Green and reading the news. What I'm talking about is --I say this from experience -- spending 100 of your last 200 on getting a silky straight brown or black weave so you can at least be considered for the interview. I remember a conversation I had with one of my white male friends and he said to me. "Why don't you just rock the fro, this big a** fro! It will be so cool!" My response to him was "hahaha do you want me to ever get a job?" The sad truth is this mindset is the rule rather than the exception for every black woman who has considered going natural. For others it is simply the lack of knowledge on the needs and care our hair needs. Let’s face it our hair is tricky, we rarely --if ever-- wake up and go. But we shouldn’t hate, or degrade our hair simply because we don’t understand it. Believe it or not but how we perceive or hair is projected on to how we perceive ourselves and how others perceive us. Think about your day on a great hair day. What about a bad hair day? Exactly! When I started this project I set out to solve two problems. The first being, help little girls like my daughter embrace and love their coils or kinks just the way they are. The second, is to make natural hair care as simple and as enjoyable as possible. By solving these two problems I hope to change the black girl narrative, instill confidence in young and not so young women. Our hair like our Being, needs no explanations or apologies; it is what it is and we are who we are. Coils and all.