Startups
Channel99 is a B2B performance marketing platform that unites marketing and finance teams to more effectively improve the value of marketing investment. By measuring the performance of vendors and channels driving high-quality website traffic, Channel99 helps B2B companies gain more meaningful and accurate insights into which investments reduce dollar inefficiencies, lower customer acquisition cost, and more predictably exceed sales pipeline numbers. Pioneering the next wave of B2B marketing, Channel99 provides the industry’s only solution for measuring the quality of the channels generating pipeline. Learn more at www.channel99.com
Overview
Location
United States, California, San Francisco
Employees
1-10
Total raised
$5M
Founded date
2022
Investors 4
| Date | Name | Website |
| Sign up to see | Sign up to see | Sign up to see |
| Norwest Venture Partners | nvp.com | |
| May 20, 2024 | Geek Ventures | geek-ventures.com |
| May 17, 2024 | Geek Ventures | geek.vc |
Funding Rounds 1
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
Mentions in press and media 6
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Sep 20, 2023 | The Anatomy Of A Successful Launch: Intentional Marketing And Strategic Communication | Nani is the CMO at Channel99, a leading B2B marketing performance solutions provider. |
| Dec 1, 2022 | Channel99 Debuts to Enable B2B Marketers the Ability to Measure and Benchmark the Performance of Channels and Vendors | Channel99 announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive high-quality website traffic from accounts in a company’s total addressable market (TAM). By integrat... |
| Channel99 | “B2B marketing attribution software that uses AI to recommend ways to improve campaign ROI and increase pipeline” | |
| Channel99 | “B2B performance marketing platform uniting marketing & finance teams to reduce inefficiencies and increase marketing’s impact on revenue.” | |
| Channel99 | “Leading B2B performance marketing platform, Channel99 unites marketing and finance teams to reduce inefficiencies & increase marketing's impact on revenue. Get started!” |
Reviews 0
FAQ about Channel99
When was Channel99 founded?
Channel99 was founded in 2022.
How much funding has Channel99 raised?
Channel99 has raised $5M in total across 1 funding round.
Who has invested in Channel99?
Parsers VC lists 4 investors of Channel99, among them Geek Ventures and Norwest Venture Partners.
What has the press written about Channel99?
Parsers VC has collected 6 articles mentioning Channel99, among them “The Anatomy Of A Successful Launch: Intentional Marketing And Strategic Communication” (Sep 20, 2023) and “Channel99 Debuts to Enable B2B Marketers the Ability to Measure and Benchmark the Performance of Channels and Vendors” (Dec 1, 2022).
Is Channel99 still active?
Yes, Channel99 is active; its latest activity on Parsers VC dates from Nov 5, 2025.