| Date | Title | Description |
| 28.11.2024 | Optimizing Thanksgiving Ad Spend with AI and Programmatic Advertising | Table of content
Introduction
1. Enhanced Audience Targeting and Segmentation
2. Implementing Dynamic Creative Optimization (DCO)
3. Real-time Bidding Efficiency
4. Cross-channel Advertising Integration
5. Fraud Prevention and Brand Safety
... |
| 14.06.2023 | Streamline Your Life: 20+ Notable All-in-One Apps From Central and Eastern Europe | Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia, Slovenia ~
In the fast-paced world of technology, Central and Eastern European (CEE) countries have witnessed the rise of all-in-one apps and... |
| 10.11.2021 | Rivian’s IPO shows investors are still keen on venture-like risks | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
Public market investors, it seems, are hungry for venture-like risk.
Paid Content How the pandemi... |
| 10.11.2021 | Creative Automation Company Celtra Announces Majority Investment by Symphony Technology Group (STG) | Celtra Technologies, Inc. (“Celtra”), the Creative Automation company, announced today it has signed a definitive agreement to receive a majority investment from Symphony Technology Group (“STG”), a private equity partner to market-leading ... |
| 10.11.2021 | Rivian’s IPO shows investors are still keen on venture-like risks | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
Public market investors, it seems, are hungry for venture-like risk.
Nowhere is that more apparen... |
| 10.11.2021 | Creative Automation Company Celtra Announces Majority Investment by Symphony Technology Group (STG) | Celtra Technologies, Inc., the Creative Automation company, announced it has signed a definitive agreement to receive a majority investment from Symphony Technology Group (STG), a private equity partner to market-leading companies in data, ... |
| 26.10.2021 | Digital.com Announces Best Advertising Software of 2021 | SEATTLE (PRWEB) October 26, 2021
Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best advertising software of 2021.
Researchers examined solutions with features th... |
| 20.10.2021 | HubSpot : What is AdTech | Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different.
This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies. In the era of big da... |
| 13.09.2021 | Use creative automation software to amp up your brand’s lower-funnel assets | Miha Mikek Contributor
Share on Twitter
Miha Mikek is the CEO and co-founder of creative automation company Celtra.
With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year. E-commerce br... |
| 18.12.2018 | Celtra Leader In Creative Advertising Technology Evaluation | Today, Celtra announced that it was recognized as a Leader in “The Forrester Wave™: Creative Advertising Technologies, Q4 2018″ report by Forrester Research, Inc.
Celtra was among the select companies that Forrester invited to participate i... |
| 22.06.2017 | Term Sheet — Thursday, June 22 | CORPORATE INNOVATION TOUR
This is the first of three stories in a series I’m calling “Corporate Innovation Tour.”
Paid Content How can you protect what you can't see? From ExtraHop
Most Fortune 500 incumbents follow a pattern:
Stage 1: Dism... |
| 21.06.2017 | Celtra Raises $15M Financing | Celtra, the creative management platform for digital advertising, today announced a $15 million investment led by Unilever Ventures and WPP. Unilever and WPP are partnering to use Celtra's market-leading creative technology across Unilever'... |
| 21.06.2017 | Celtra Secures $15M in Funding | Celtra, a Boston, MA-based creative management platform for digital advertising, raised $15m in funding.
The round was led by Unilever Ventures and WPP, which are partnering to use Celtra’s creative technology across Unilever’s global marke... |
| 21.06.2017 | Celtra Secures $15M Financing |
BOSTON, MA, Celtra, the creative management platform for digital advertising, today announced a $15 million investment led by Unilever Ventures and WPP.
>> Click here for more funding data on Celtra
>> To export Celtra fundi... |
| 16.06.2017 | It’s 2017 and you still don’t know where your ads are running | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Poor-quality digital ads aren’t going away, and a... |
| 16.06.2017 | It’s 2017 and you still don’t know where your ads are running | Poor-quality digital ads aren’t going away, and ad fraud is making the problem even worse. In fact, digital ad fraud was estimated to cost marketers $12.4 billion globally in 2016, according to Adloox. That’s about the cost of twenty-nine A... |
| 07.08.2016 | The European startup’s guide to raising from U.S. investors | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
European startups raise more money and grow faste... |
| 07.08.2016 | The European startup’s guide to raising from U.S. investors | European startups raise more money and grow faster when backed by American venture capital dollars, according to Dow Jones VentureSource. Technology hubs have cropped up all over Europe that are kindling exciting new companies. However, des... |
| 19.09.2013 | Mobile Leaders Alliance and Celtra team up to educate the industry on mobile privacy | This sponsored post is produced by Mobile Leaders Alliance.
Registration is now open for A Morning of Mobile Privacy, presented by the Mobile Leaders Alliance (MLA), a cross-platform resource for mobile professionals, and Celtra, the indust... |
| 18.09.2013 | Tapjoy improves monetization of mobile apps with actionable video ads | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Tapjoy is making it easier for game and app publishers to monetize their products with video ads and other rich media.
The company is f... |
| 18.09.2013 | Tapjoy improves monetization of mobile apps with actionable video ads | Tapjoy is making it easier for game and app publishers to monetize their products with video ads and other rich media.
The company is formally launching its Tapjoy Rich Media and Tapjoy Video Plus platforms today that make it possible to mo... |
| 10.07.2013 | Watch Out For The Balkans | We’re 50 kilometers outside of Ljubljana, Slovenia, in Bled Castle, overlooking a clear blue mountain lake, a set of gilded clouds scudding overhead and the sun is shining bright over miles of untrammeled forests. On the water below tiny sw... |
| 23.01.2013 | Boston Deals: Celtra, MediaSilo, L-3, Pushpins | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Some acquisition, fundraising, and federal contract news bits that have been surfacing in the past week or so around the Boston area:
—Cambridge, MA-based advertising tech sta... |
| 17.01.2013 | Mobile Ad Startup Celtra Raises $4M Led By Softbank Capital | Celtra, a company offering tools for rich media ad creation, mobile ad serving, and analytics, just announced that it has raised $4 million in new funding.
The round was led by SoftBank Capital, and SoftBank’s Ron Fisher is joining the boar... |
| 17.01.2013 | Funding Daily: Media frenzy | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Today was a big day for media. The Knight Foundat... |
| 22.10.2012 | 5 Startups to Watch: RunKeeper, Paydiant, PeerTransfer, & More | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
If you’re looking to get your head into the Boston tech scene, this is a pretty good week to start. Today we’re watching a number of startups making noise and helping put Bost... |
| 26.06.2012 | Celtra Revamps Its Mobile AdCreator With 70+ New Features | Celtra, which offers tools for creating rich media mobile ads, is launching version 3 of its AdCreator today. Co-founder and Chief Product Officer Matevz Klanjsek claims this isn’t just an incremental improvement, but rather a “totally diff... |
| 22.03.2012 | Celtra Brings Rich Media to Brands on Facebook, Sees Everything Going Mobile | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
What’s Facebook’s mobile strategy going to be? How are brands going to take advantage of the mobile medium? These are some of the biggest outstanding questions in the tech-bus... |
| 14.03.2012 | 5 Things to Watch at Mobile Madness: Mobile Mafia, Facebook’s Future, & More | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Mobile Madness is here at last. Xconomy’s fourth annual mobile conference is set for today at 1 pm, at Microsoft NERD in Kendall Square, Cambridge. The event is sold out with ... |
| 17.10.2011 | Celtra Changes Price Structure to Its Self-Serve Platform for Rich Media Mobile Ads [Updated] | A new tool is coming for advertisers that want to create rich media ads for the mobile Web and native applications. Celtra, an ad creation platform out of Cambridge, Mass., is announcing new price structures through two new features to its ... |
| 19.07.2011 | Celtra launches in Europe with Agencies, Mobile Ad Networks and Publishers | Mobile media specialists expand global footprint with partners; Buongiorno already on board
London, UK, July 19, 2011 - Celtra Inc, the U.S. provider of the industry's first self-service platform for rich media advertising and analytics acr... |
| 25.01.2011 | Celtra Scores $5M from GrandBanks, Fairhaven | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Cambridge, MA-based Celtra, a mobile advertising and analytics startup, said today it has raised $5 million in Series A financing from GrandBanks Capital and Fairhaven Capital... |
| 25.01.2011 | What you need to know - 01/25/11 | Google to acquire fflick movie site for $10 million; Foursquare swelled by 3400 percent in 2010
Apple launched a Twitter account for the App Store, to let users "discover new apps, get exclusive offers, and share with friends."
ap... |
| 25.01.2011 | Celtra Raises $5 Million For Rich Media Mobile Ad Technology | Mobile advertising startup Celtra has raised $5 million in Series A funding from GrandBanks Capital and Fairhaven Capital.
Celtra develops a self-service mobile ad platform, called AdCreator, which is a one-stop-shop SaaS for display ad cre... |
| 27.05.2009 | Celtra Celebrates $1.2M Series A | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Celtra, a Cambridge, MA-based provider of mobile marketing software, says it has raised $1.2 million in a Series A round of financing from Slovenian venture firm RSG Capital. ... |
| 27.05.2009 | Celtra raises $1.2 million from RSG Capital | Mobile advertising platform hopes it can use funds to prove value of its software
Celtra, an online mobile marketing platform has secured $1.2 million in Series A financing from RSG Capital, a Slovenian based VC fund.
Cambridge, Ma., based ... |
