Startups
Cardify (powered by Drop) is a market research company that unlocks transactional data to provide real-time answers to key business questions. Cardify provides insights from transactional and survey data provided by Drop, Cardify’s parent company. Drop has the largest panel of consumer-permissioned, anonymized transaction data in the US and Canada. In addition, Drop collects additional data by surveying its user base of 3 million users on a variety of topics. Drop (joindrop.com) is a mobile, rewards company on a mission to level-up the way consumers shop. Drop builds a personalized rewards experience from over 300 partner brands. To date, Drop has over 3 million users and has rewarded over $20 million to consumers. Drop is headquartered in Toronto, with an office in New York, Drop is backed by world-class investors including NEA, HOF, Royal Bank of Canada, Sierra Ventures, and White Star Capital.
Overview
Employees
1-10
Founded date
2020
Mentions in press and media 7
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Nov 23, 2021 | Greater steps are needed to ensure crypto newcomers are aware of investment risks | By Michael Chauliac, president of StableHouse |
| Jan 23, 2021 | How VCs and founders see 2021 differently | Welcome back to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s broadly based on the daily column that appears on Extra Crunch, but free, and made for your weekend reading. Click here if you want it in your inbox eve... |
| Nov 14, 2020 | As COVID surges, what can data tell us about Airbnb’s recovery? | This is The TechCrunch Exchange, a newsletter that goes out on Saturdays, based on the column of the same name. You can sign up for the email here. DoorDash filed to go public on Friday, meaning we’ll have at least one more unicorn IPO befo... |
| Oct 6, 2020 | Why are Goldman Sachs & WSJ using Cardify.ai data from Drop? | Over the past few months, the Wall Street Journal and Goldman Sachs have begun to use Drop’s Cardify.ai data highlighting insights into consumer spend and income during the COVID-19 pandemic. Even cloud juggernaut Snowflake is using Cardify... |
| More than half of shoppers are going into debt this holiday season, study finds | As shoppers spread out their holiday purchases amid ongoing concerns about Covid, more consumers are tapping so-called buy now, pay later services. Yet studies show installment payments encourage consumers to spend more than they can afford... | |
| More than 1 in 3 cryptocurrency investors know little to nothing about it, survey finds | With bitcoin continuing to make headlines as it breaks through price barriers, more new investors are drawn to cryptocurrency every day. But crypto newbies aren’t doing much research before jumping in feet-first, a recent report from Cardif... |
Reviews 0
FAQ about Cardify
When was Cardify founded?
Cardify was founded in 2020.
What has the press written about Cardify?
Parsers VC has collected 7 articles mentioning Cardify, among them “Greater steps are needed to ensure crypto newcomers are aware of investment risks” (Nov 23, 2021) and “How VCs and founders see 2021 differently” (Jan 23, 2021).
Is Cardify still active?
Yes, Cardify is active; its latest activity on Parsers VC dates from Nov 13, 2022.