| Date | Title | Description |
| 31.10.2025 | Chocolate’s reign over Halloween is under threat from inflation, tariffs and high cocoa prices | Chocolate prices have surged nearly 30% since last Halloween due to inflation, tariffs, and a global cocoa shortage.
Shoppers are shifting toward cheaper, trendier candies such as gummies and sour treats, with chocolate’s Halloween market s... |
| 29.08.2025 | Could AI Replace Human Friendship? | AI chatbots are now being counted as confidants, friends, and even romantic partners, but despite their increasingly better attempts at mimicking and mirroring human emotion, new research suggests that many people are still uncomfortable wi... |
| 14.08.2025 | In one of the world’s most expensive cities, more workers are living paycheck to paycheck | 60% of workers in Singapore were living paycheck to paycheck in 2024, an ADP Research published in 2025 showed.
That is notably higher than regional peers including China, South Korea and Indonesia, and above the Asia-Pacific average.
Singa... |
| 07.08.2025 | YouGov Poll Reveals Most UK SMEs Still Holding Back on AI | The AI ambitions of UK businesses show no signs of slowing, with recent research showing the majority of organisations fully integrating AI tools into their workflows, with the tech ranked as ‘vital as water and energy’.
However, a new YouG... |
| 25.06.2025 | Teneo.ai Launches First Voice AI Accelerator for Genesys Cloud Platform | Teneo.ai Launches First Voice AI Accelerator for Genesys Cloud Platform
Wed, Jun 25, 2025 15:49 CET Report this content
Purpose-built voice-first agentic AI solution delivers proven enterprise results with $32 million in monthly customer sa... |
| 13.06.2025 | More American dads prefer presence over presents for Father’s Day | Quality time is the favored gift
Nearly 1 quarter of survey respondents over 65 indicated that they would prefer not to receive a gift for Father’s Day. For those who did want a gift, 28% said they would prefer a simple, heartfelt gift such... |
| 09.05.2025 | YouGov Shopper Intelligence Publishes European Retail Landscape Report | 38 percent of Germans prefer to buy private label products and do their shopping at discount stores. In Austria, the figures are 36 percent and 28 percent, respectively. These and other findings are provided by the current European Retail L... |
| 06.05.2025 | Could ‘Plant Points’ Be the Winning Way to Get People to Eat Less Meat? | 8 Mins Read As nutritionists and gut health experts encourage consumers to eat 30 different plants a week, counting ‘plant points’ could be an effective nudge to get people to transition to plant-forward diets.
There’s a reason why Japan ha... |
| 07.04.2025 | How Trusted Are AI Powered Search Engines? | Most people in the UK are now familiar with the AI-generated summaries that increasingly pop up on major search engines, but while questions continue to mount around the reliability of AI content, the general public is taking a less cautiou... |
| 26.03.2025 | Are UK Businesses Ready for New ESG Rules? | As the UK Government prepares to launch a 12-week consultation on new Sustainability Reporting Standards, the latest poll from YouGov has revealed a sharp divide among UK businesses in their awareness and readiness for upcoming changes to E... |
| 18.03.2025 | Half of UK Adults Concerned About Wearable Tech Privacy | A new survey from YouGov has revealed that a considerable number of UK adults are worried that the data collected from their wearable devices could be used by companies to learn more about their lifestyle than they might be comfortable with... |
| 31.12.2024 | Investing Young: Are Millennials and Gen Z Equipped for Financial Success? | Created by Carl Williams
Dec 31 2024, 21:27 PM EST
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| 23.11.2024 | Generation Alpha: The New Wave of Consumer Power and Its Impact on Food and Tech Markets | Generation Alpha is on the brink of reshaping the consumer landscape. Born between 2010 and 2025, this generation is not just another cohort; they are a force. By 2030, their collective spending power is projected to hit a staggering $12 tr... |
| 22.11.2024 | Chickenless Nuggets Are Unexpected Success in American Schools, Cafeterias Struggle to Keep Up with Soaring Demand | Durham Public Schools (DPS) in North Carolina have observed an unexpected surge in student demand for plant-based chicken nuggets introduced to its lunch program earlier this year.
The soy protein-based nuggets, supplied by Dr. Praeger’s, h... |
| 20.11.2024 | How Gen Alpha’s $12 Trillion Spending Power Could Reshape Cultivated and Plant-Based Food Markets | Generation Alpha, those born between 2010 and 2025, are on track to redefine consumer spending trends over the next decade.
By 2030, as the oldest members of this generation transition into adulthood and enter the workforce, their collectiv... |
| 04.11.2024 | Four Seasons Hotel Reels In Vegan Seafood at San Francisco Restaurant | 5 Mins Read Luxury hotel group Four Seasons has teamed up with Israel’s Oshi to put its plant-based whole-cut salmon on the menu at MKT Restaurant and Bar in San Francisco.
Showcasing the potential of plant-based seafood to adorn high-end r... |
| 22.10.2024 | Epidemic Sound: The Soundtrack of Podcasting's Future | In the bustling world of podcasting, sound is king. Epidemic Sound, a Swedish company, is leading the charge. They are transforming how podcasts are produced and consumed. Their recent partnerships with major podcast networks like Acast and... |
| 21.10.2024 | Epidemic Sound expands within the podcast industry - now soundtracking Acast, Unwell Network, Realm, Audio Chuck, Pocket FM, and T Brand Studio | Epidemic Sound expands within the podcast industry - now soundtracking Acast, Unwell Network, Realm, Audio Chuck, Pocket FM, and T Brand Studio
Mon, Oct 21, 2024 14:00 CET Report this content
Epidemic Sound continues to soundtrack the world... |
| 13.09.2024 | Singapore-based video streaming provider teams up with renowned celebrity platform to provide much-needed boost for brands | BeLive Technology announces exciting new partnership with Star Live to make celebrity-driven content the way of the future for consumers and brands
SINGAPORE, Sept. 13, 2024 /PRNewswire/ -- Leading live commerce and shoppable short video pr... |
| 05.09.2024 | Applebee's Is Winning Over NFL Fans With Exclusive Game-Day Deals — Here's What You Need to Know Through a multi-year partnership with the NFL, Applebee's is positioning itself as the ultimate destina... | Applebee's, one of America's most popular casual dining chains, is making a bold play for the loyalty of NFL fans with a multi-year partnership with the league. By tapping into the sport's popularity, Applebee's aims to solidify its place a... |
| 15.08.2024 | Charging Up Confidence: Aftersales Service Is Key To EV Trust | Amidst a slowdown in the electric vehicle (EV) market, automakers like VinFast are doubling down on after-sales services to instill confidence and win over hesitant consumers.
HANOI, VIETNAM – Media OutReach Newswire – 15 August 2024 – The ... |
| 12.07.2024 | How UK SMBs Can Prepare for the 5G Rollout | With many UK businesses prioritising digitisation, a strong network connection is becoming a key driver of the nation’s economy. This is why the UK government has invested £40 million in extending 5G coverage to all populated areas of the n... |
| 29.06.2024 | IN FOCUS: Will Singapore meet its 30 by 30 food sustainability goal? | Listen to this article
IN FOCUS: Will Singapore meet its 30 by 30 food sustainability goal?
1 min
New: You can now listen to articles.
This audio is generated by an AI tool.
SINGAPORE: When farmer Benjamin Ang harvests beefsteak tomatoes, s... |
| 10.06.2024 | ИИ уже скоро заменит тебя: готовься к реальности | Привет, жалкие людишки!
Если вы подумали, что название статьи — кликбейт, готов вас огорчить, приведя аналитику и будущие тенденции по «хьюманзамещению». Также осмелюсь разбить уже весьма прогнившие заблуждения и стереотипы о беспомощности ... |
| 18.05.2024 | Here’s how to get Gen Z interested in their pensions | Allowing employees to choose their pension provider and consolidate their contributions into one pot is popular with Gen Z who frequently move jobs and could help them be more financially secure in the future, Says Niamh O Regan
By and larg... |
| 18.04.2024 | Deep Diving into The Virtual Banking Scene in Hong Kong | Imagine a world where you can access all your banking needs at your fingertips without ever having to step into a physical branch. That’s the promise of virtual banks in Hong Kong – a new breed of digital-only financial institutions redefin... |
| 12.04.2024 | How has opinion of John Lewis’ brand image changed over Sharon White’s tenure? | As John Lewis appoints a new chair, how have the brand’s public perceptions changed over the past few years?
Jason Tarry will take over as Chairman of John Lewis Partnership in September of this year. The ex-Tesco UK chief replaces Dame Sha... |
| 19.03.2024 | Ultra-Heavy EVs Will Easily Demolish Nation’s Unprepared Guard Rail System | The U.S. is a global leader in traffic-related fatalities, with a thirty-percent jump in the last decade. That’s in contrast to every other developed country, which saw a decline.
So, of course, it’s a perfect time to flood American highway... |
| 26.09.2023 | Major UK Bank Bans Crypto Payments | Banking behemoth Chase has decided to prohibit crypto-linked payments for its clients in the United Kingdom.
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This new development has been communicated to customers via email and is part of the bank's broader strategy to prote... |
| 23.08.2023 | Nutrition Awareness Index 2023 Reveals India's Top States with Nutritional Awareness, Affordability and Accessibility | Mumbai, Maharashtra, India
The 'Right To Protein' campaign released the ‘Nutrition Awareness Index 2023', a state-wise index assessing awareness, affordability, and accessibility of nutrition in India as perceived by end-consumers (citizens... |
| 23.08.2023 | Exclusive: Malaysian Startup Debuts ‘World-First’ Tempeh Beef Mince | 4 Mins Read Malaysian alt-protein startup Good Health Farm claims it has created the world’s first tempeh beef mince in Singapore. It looks, cooks and tastes like its conventional animal counterpart, and costs the same as certain premium va... |
| 30.06.2023 | Savings: Quarter Of Americans Have Few, One In 10 Have None [Infographic] | Americans today are lacking crucial savings needed for managing short-term emergencies and building long-term wealth. According to a rolling representative online survey among U.S. adults by YouGov, 27% of Americans had some savings below $... |
| 05.06.2023 | Generative AI can save 5 hours of marketing hustle every week: Salesforce report | Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More
A new survey conducted by Salesforce and YouGov has found that marketers see generative AI as a “g... |
| 07.04.2023 | European gamers spend less time playing games than the rest of the world | With the growth and development of technology, which have undoubtedly had an effect on non-traditional and media channels the media and entertainment industry has undergone significant changes, accelerated only greater in the past few years... |
| 22.02.2023 | Sequoia Capital-Backed Safara Curates New Gen Z Travel Booking | Hotel booking startup, Safara, is hoping to use curated lists and invite-only memberships to meet the high expectations of millennials and Gen Z travelers.
“Our view is that over the next 10 years, there’s going to be a generational shift i... |
| 09.02.2023 | Verification, authentication, recognition: Deciphering biometric terms | Check out all the on-demand sessions from the Intelligent Security Summit here.
Biometric technology can offer consumers convenient, robust security. According to research from YouGov, 52% of consumers across 18 markets use a form of biomet... |
| 17.01.2023 | Urban Indians driving demand for refurbished smartphones, electronic gadgets | Sohini Bagchi 17 Jan, 2023
The increase in the price of smartphone and other electronics gadgets is driving Indians towards refurbished products. A new global report published by YouGov, an internet-based market research and data analytics ... |
| 16.11.2022 | International Celebrities, Academics and Business Leaders Call on World Leaders at COP27 To End Factory Farming | SURREY, LONDON, UNITED KINGDOM, November 17, 2022 /EINPresswire.com/ -- More than 200 prominent individuals – including actors Brian Cox, Alan Cumming, Steve Coogan, and Dame Joanna Lumley – have united through an international open letter ... |
| 10.10.2022 | Cybersecurity fears likely to make businesses Metaverse averse | The virtual world of the Metaverse is already attracting people to attend virtual events and play games. It also has the potential for businesses to make money -- research from McKinsey suggests it could be a $5 trillion industry by 2030.
H... |
| 08.09.2022 | Online festival sales likely to be 28% higher than pre-Covid levels at $11.8 billion: report | Overall online retail gross merchandise value to grow by 30% to reach $68 billion in 2022, predicts a report by Red Seer Strategy Consultants.
Urban Indians in north and central India are more excited about shopping around Diwali than those... |
| 19.04.2022 | UK Crypto Industry Hopes for More Clarity From Planned Stablecoin Rules | The U.K.’s crypto industry is hopeful the nation’s forthcoming stablecoin regulations will clear up “gray areas” for issuers.
Last Monday, the U.K.’s Treasury, the government's finance arm, announced it would regulate stablecoins under its ... |
| 31.03.2022 | The future of shopping: Insights from the 2021 holiday season | Sponsored Content | The 2021 holiday shopping season saw historic growth and the largest surge in consumer spending in more than 20 years. Should retailers plan for another elongated holiday shopping season in 2022? And what can zero-party data inform us about... |
| 23.02.2022 | What consumers think about AI – and the impact on your industry and business (VB Live) | Presented by YouGov
Is consumer sentiment around AI and automation vital to your brand? Join this VB Live event where research, data, and analytics leaders share the current global consumer outlook on AI, reveal key findings from YouGov’s I... |
| 02.02.2022 | YouGov : European football's biggest Buzz movers for January 2022 | Italy's Juventus FC has started the year with a bang, witnessing the biggest improvement in Buzz scores among all clubs in select European markets.
Football's biggest Buzz movers is a monthly editorial feature by YouGov Sport, which highlig... |
| 02.02.2022 | YouGov : The smartphone features that drive Brits' purchase choices | YouGov data reveals that nearly 90% of adults in Britain own smartphones. While the smartphone market is huge, there is also intense competition with numerous brands vying for a slice of the pie. YouGov Profiles, which continuously gathers ... |
| 22.01.2022 | YouGov : Australian Open's pre-tournament Buzz watch | The Australian Open has only just begun, but thanks to Novak Djokovic's visa controversy, there's been no shortage of drama around the event. We take a look at the property's Buzz score in the four Grand Slam markets (Australia, Britain, Un... |
| 06.01.2022 | YouGov : The reach of gaming influencers globally | A YouGov survey across 17 markets, which forms the basis of a three-part gaming whitepaper, reveals that gaming influencers are the most popular influencer category among men aged 18-34.
Overall, gaming influencers are followed by just one ... |
| 06.01.2022 | YouGov : What type of mobile data connection do Americans and Brits have? | 5G promises to offer an improved digital experience with a more effective and efficient network. But how many consumers use mobile phones that are capable of 5G network?
A new analysis from YouGov looks at what kind of mobile connection con... |
| 06.01.2022 | YouGov : Which FPS launches are making the most noise among British gamers? | The gaming community was endowed with three major launches from popular first-person shooter (FPS) video game franchises in the last quarter of calendar year 2021. Call of Duty (Vanguard) and Battlefield (2042) dropped new releases within f... |
| 06.01.2022 | Title spotlight: Minecraft | Minecraft was commemorated by YouTube last month for the milestone of generating a trillion views on the platform. The sandbox game's influence is no longer limited to just the gaming community; a sizeable chunk of those views have come on ... |
| 05.01.2022 | Global: Consumer perceptions on product durability across different industries | A new YouGov study conducted across 17 markets - ranging from the US to the UK to China - explores whether consumers feel brands within specific industries are doing enough to ensure the longevity of their products.
Overall, packaged foods ... |
| 05.01.2022 | YouGov : How are global consumers finding new music? | Traditional ways of discovering the latest music - hearing something on the radio, getting a recommendation from a friend or catching an earworm from a movie - remain important. But video games, commercials, and social media are crucial in ... |
| 05.01.2022 | YouGov : What do cricket fans make of BT Sport's Ashes deal? | The 2021/22 Ashes series is being broadcast on BT Sport, marking a departure from the Sky Sports coverage which English cricket fans have become used to. The broadcaster snapped up the Ashes rights as part of a four-year deal with Cricket A... |
| 04.01.2022 | US and UK: Tech brands of the year | In the United States, Amazon is the most high-profile tech brand, according to YouGov data. The brand comes out on top despite a tumultous year that wreaked havoc on global supply chains and by extension the brand's core business of deliver... |
| 31.12.2021 | YouGov : Buzzing car brands among American and British gamers | The automotive sector and gaming sector have close ties. According to data collected by YouGov Profiles, racing games are the fourth most popular category of games played on consoles or PCs among Brits.
In light of the recent launch of Forz... |
| 14.12.2021 | Sports: Trends and insights round-up for 2021 | In this piece, we're rounding up the highlights of a year of sports insights and trends.
Major league sport
NBA Data from YouGov Global Fan Profiles reveals that the reach of the NBA is truly astronomical.In the Philippines over 60% of the ... |
| 14.12.2021 | Gaming and esports: Trends and insights round-up for 2021 | In this piece, we're rounding up the highlights of a year of gaming insights and trends.
This era of gaming has been defined by an incredible increase in popularity coupled with a shortage of available consoles. For so many consumers, next-... |
| 13.12.2021 | Heading into 2022, health and wellness companies among the most improved brands | Sponsored Content | Consumer health companies show exceptional brand momentum leading up to the new year. As part of YouGov’s annual Best Brand Rankings 2021, we looked at brands showing the most improvement year-over-year, and nine out of the ten top improver... |
| 10.12.2021 | Media, Content and Agencies: Trends and insights round-up for 2021 | In this piece, we round-up the key trends and insights our data uncovered in the media, content and agencies world in 2021.
Media consumption has changed - what does it look like now?
The COVID-19 pandemic has upended the global media indus... |
| 09.12.2021 | YouGov : UK – Biggest Brand Movers – December 2021 | Cadbury Roses has claimed the top spot in the December edition of YouGov's Biggest Brand Movers in the UK. The chocolate brand made marked improvements in ten YouGov BrandIndex metrics out of the 13 that are considered.
UK Brand Movers is a... |
| 08.12.2021 | UK Advertiser of the Month: John Lewis | John Lewis is the UK Advertiser of the Month for November 2021. With Ad Awareness scores (a measure of whether consumers have seen an advertisement for a particular company in the past two weeks or not) rising from 15.4 to 31.6 (+16.2), the... |
| 02.12.2021 | YouGov Framework: Eco-investing in Britain | Ethical investing - a style of investing that focuses one's investable universe on companies that meet certain ethical and moral standards - is becoming increasingly popular in Britain and across the globe. Within the broader sphere of ethi... |
| 02.12.2021 | YouGov Framework: Mobile network switchers in Great Britain | While customer churn represents one of the biggest challenges for mobile network operators, it's also a perpetual opportunity for competitors who play the game well to grab a larger slice of the pie.
In our latest framework, we dissect the ... |
| 26.11.2021 | YouGov : A peek at what sets racers apart from other gamers | With the release of Horizon 5 looming large, we look at the main characteristics of those who play racing games in Britain.
Using datafrom YouGov Profiles data, we identify the distinct qualities of British racing game players (defined as t... |
| 25.11.2021 | YouGov : Gaming's biggest Buzz movers in the UK for November 2021 | After the stealth beta launch of halo Infinite's multiplayer, the beloved Xbox franchise saw the biggest Buzz increase among British gamers of any franchise tracked by YouGov across the month of November.
Periodically, YouGov highlights vid... |
| 25.11.2021 | Title spotlight: Super Mario | 2021 marks 40 years since Nintendo's Mario character first appeared in a video game. Before he was saving a princess and hunting for mushrooms, the mustachioed hero was known as "Jumpman", a playable character in 1981's Donkey Kon... |
| 16.11.2021 | YouGov : Netflix leads Best Brand Rankings in the UK while Thomas Cook and Disney+ are most improved | Every year YouGov's Rankings acknowledge the best-performing companies according to consumers' overall perception of thousands of brands worldwide.
The 2021 UK Best Brand Rankings reveal Netflix to be the most positively perceived brand amo... |
| 16.11.2021 | Best Brand Rankings 2021: UK & Ireland | Netflix tops YouGov's Best Brand Rankings 2021 in the UK and Ireland
YouGov analysis reveals Netflix as the best ranked brand amongst consumers in both the UK and Ireland.
The rankings are based on the Index score from YouGov BrandIndex, wh... |
| 10.11.2021 | Profile Peek: Will Samsung phone users in Britain stay loyal in 2022? | Fierce competition in the smartphone market provides consumers with technology advancements and a choice of multiple makes and models. With new launches throughout the year, there is always the temptation for consumers to jump ship to the l... |
| 09.11.2021 | FY21 Annual Report and Accounts | Building our Platform
2021 Accounts &YouGovReport Annual
STRATEGIC REPORT About YouGov IFC
At a Glance 2
Understanding the YouGov Platform 4
Client Value Proposition 6
Investment Case and Levers for Growth 8
Chair's Statement 10
Chief E... |
| 05.11.2021 | The key differences between 4G and 5G | Network providers are currently working to rollout 5G across the country and indeed the globe, making it more and more available to businesses and consumers. This fifth-generation network technology is set to revolutionise the mobile busine... |
| 27.10.2021 | European football's biggest Buzz movers for October 2021 | Arsenal (UK), SSC Napoli (Italy) and Olympique Marseille (France) stand out as the big winners in October's edition of the biggest Buzz movers. Football's biggest Buzz movers is a monthly editorial feature by YouGov Sport, which highlights ... |
| 22.10.2021 | YouGov : What are the most preferred ways to work out in the US and Britain? | Bodyweight exercise without any equipment or weights is the single most popular format of personal workout in the US (15%), according to data in YouGov Profiles. That form of exercise is a favourite among consumers in Britain too, although ... |
| 19.10.2021 | YouGov : Retail Rankings 2021 - UK | Marking the first in our annual retail Rankings series, YouGov's Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall bran... |
| 13.10.2021 | YouGov : UK – Biggest Brand Movers – October 2021 | In the October edition of the Biggest Brand Movers in the UK, a wide range of brands - six in all - have registered statistically significant upticks in six out of the 13 YouGov BrandIndex metrics considered.
Celebrations, the miniature cho... |
| 24.09.2021 | YouGov : Manchester United is the best-supported Premier League club in the UK, but there's close competition | With the 2021-22 edition of the Premier League still in its early stages, not much can be read into the table yet. So, we dive into our data to put together a different kind of points table, looking at the best-supported clubs in the UK.
St... |
| 22.09.2021 | Celebrity endorsements: How impactful are they for telco brands? | Celebrityendorsements have played a critical role in countless successful marketing campaigns, but international YouGov research finds consumers may not find them as effective for telecommunications brands.
YouGov asked consumers in several... |
| 22.09.2021 | YouGov : How many consumers prioritize brand values when picking a telco? | In an age when some shoppers are keen to understand where companies stand on certain social and political issues, a quarter of global consumers say they prioritize a brand's values over a product's price when shopping with telco companies.
... |
| 22.09.2021 | YouGov : How many consumers prioritize brand values when picking tech products? | In an age when some shoppers are keen to understand where companies stand on certain social and political issues, a third of global consumers say they prioritize a brand's values over a product's price when shopping for consumer electronics... |
| 10.09.2021 | YouGov : Most Britons want to ban cigarettes – and half want to ban vaping products | The global tobacco firm Philip Morris International (PMI) recently announced its support for a nationwide ban on the sale of cigarettes within a decade. The Marlboro maker also indicated that it would withdraw its own cigarette brands from ... |
| 09.09.2021 | YouGov : Confidence among Arsenal's fans crumbles while Spurs' soars, following opening games | Recontact survey of Premier League fans shows Liverpool, Chelsea and Man U fans emboldened in their belief they can win the title this season
A new YouGov Direct survey of Premier League fans reveals that the opening weeks of the 2021/22 se... |
| 07.09.2021 | UK Finance Advertiser of the Month: PetPlan | PetPlan registered the highest uptick in Ad Awareness scores among all finance brands in the UK to be crowned the UK Finance Advertiser of the Month in August.
The pet insurance brand released a TV advert in July, which spoke about PetPlan'... |
| 07.09.2021 | UK Automotive Advert of the Month August: Vauxhall | Vauxhall, which recently announced the launch of a new hybrid version of the Astra, has registered the highest increase in advertisement awareness in the automotive sector in August.
The automotive brand rose 1.6 points to end August with a... |
| 31.08.2021 | Post-pandemic shopping habits: The increased importance of consumer budgeting | In the second piece of a two-part series looking at how the pandemic has changed consumer priorities when shopping for household items, we cast light on the extent to which people have become more mindful of their budgets with regards to ho... |
| 30.08.2021 | Don’t Make These 15 Key Mistakes When Expanding Your Digital Offerings | Nowadays, much of the business world operates digitally. This has prompted many companies to invest in new digital offerings to better serve their customer base. However, successful online-based products and services require careful plannin... |
| 30.08.2021 | Advertiser of the month UK: Apple | Recent marketing efforts by Apple have helped lift the tech giant's Ad Awareness in August.
The California-based company saw the highest month-over-month increase in Ad Awareness score of any brand tracked by YouGov in the United Kingdom.
B... |
| 17.08.2021 | YouGov : The Olympics sponsors that made the biggest impact in the US and UK | With the Tokyo Olympics having drawn to a close on August 8, we examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.
For the analysis, we choose from a pool of brands in the US ... |
| 13.08.2021 | YouGov : Almost half of Brits with opinion on the matter say Manchester City are favourites to win League | As the Premier League 2021-22 season gets underway, we ask the public which club they feel is the best prepared to win the title. Manchester City emerge as the overwhelming favourites, drawing a vote of confidence from almost half of all th... |
| 12.08.2021 | YouGov : UK – Biggest Brand Movers – August 2021 | BBC Sports and BBC Sounds have claimed the top two spots in the August edition of YouGov's Biggest Brand Movers in the UK. Biggest Brand Movers is a monthly feature highlighting the ten brands that have registered statistically significant ... |
| 10.08.2021 | YouGov : As Mike Ashley resigns from Sports Direct, what state has he left the brand in? | Mike Ashley announced that he would be resigning as chief executive of Frasers Group to become deputy chairman - handing over day-to-day control of the business.
Is it the right time to move? Data from YouGov BrandIndex shows that the last ... |
| 05.08.2021 | Ad of the month (UK): Santander UK | Santander UK is on YouGov's radar for July's Ad of the Month, having achieved the highest uplift in Ad Awareness of any brand in the UK.
According to data by YouGov BrandIndex, Santander has seen a rise an 8-point rise in its Ad Awareness s... |
| 04.08.2021 | UK Automotive advert of the Month July: Dacia | Dacia's Ad Awareness scores jumped almost 6 points in July resulting in the brand being named the YouGov Automotive Advertiser of the Month in the UK.
Early in July, the Romania-headquartered car-marker released an advert for the All-New Sa... |
| 02.08.2021 | YouGov : How often do consumers in major markets change their tyres? | YouGov Profiles asks customers in a number of key driving markets how often they change their tyres. Focusing on Great Britain, the US, Australia, and Germany shows some real differences in how often they switch them out.
Britons, for examp... |
| 02.08.2021 | YouGov : Sponsors are already winning medals among Japan's Olympic fans | The Tokyo Olympic Games began on July 23 under a set of unusually challenging circumstances. Despite the pandemic-related restrictions on the event, sponsors of the Games gained traction in Japan even before the event began and continue to ... |
| 15.07.2021 | YouGov : Recommend Rankings 2021 UK | Word of mouth is the most influential form of brand awareness and credibility, with people far more likely to trust the recommendations of someone they know over impersonal advertising.
Factors such as customer experience, brand image, bran... |
| 15.07.2021 | UK: Top 10 Recommend Rankings 2021 | A YouGov analysis of the UK's most recommended brands over the course of the pandemic year reveals MoneySavingExpert.com (MSE) as the top-ranked brand. The consumer finance website had strong endorsements from its customers and its first-pl... |
| 15.07.2021 | YouGov : Recommend Rankings 2021 Ireland | Word of mouth is the most influential form of brand awareness and credibility, with people far more likely to trust the recommendations of someone they know over impersonal advertising.
Factors such as customer experience, brand image, bran... |
| 13.07.2021 | YouGov : UK – Biggest Brand Movers – July 2021 | The tourism and transport sectors in the UK have been buzzing with anticipation recently, as brands look to capitalise on pent-up demand. This is well-reflected in the latest edition of YouGov's Biggest Brand Movers, which features two airl... |
| 01.07.2021 | Cars as a Service: Are Britons willing to subscribe to vehicles? | YouGov Profiles data shows that most people aren't aware of vehicle subscription services - and that individual car ownership is high
Car subscription services like Evogo and Evezy ask drivers to pay a flat monthly fee to use a car. They ha... |
| 30.06.2021 | UK Automotive advert of the month: Ford | Ford has won the YouGov automotive Advert of the Month for June, after increasing Ad Awareness scores by 2.2 points in a month.
The Advert of the Month is awarded to the brand that registers the most significant increase in Ad Awareness sco... |
