Startups
Competition and Differentiation
Many retail brands and store chains have apps to promote their product to consumers who join their loyalty programs, but these are not targeted to consumers who are physically in the retail zone. FastMall and other mall map apps encourage shoppers to check in and contribute store reviews, but they do not carry consumer-specific advertising from retailers in the mall. In Israel, GotIT is promoted as a social network for shoppers to share pictures of their purchases, and Waze is adding more store ads to its traffic advice app, but neither app enables retailers to target specific types of shoppers.
Rather than increasing the ‘noise’ of advertising on consumer smartphones, Browz’In reduces clutter by filtering out special offers that are not relevant to that consumer profile. We believe that the proliferation of apps and direct-to-mobile advertising will lead consumers to choose profile-specific apps like Browz’In that deliver only the most relevant messages.
Go To Market Strategy
We pilot launched Browz’In in a town center retail zone in Israel in April and the very positive results are helping us to improve the app and promote it in other countries. Initial target markets will include the U.S. and UK, where the UK Digital High Streets Advisory Board are looking for digital solutions to bring shoppers into their stores – we are looking to work with such organizations.
Financing
We have started a $400,000 round and already raised $100,000 from angel investors for the development of this app. We are now closing stage 1 funding to raise $300,000 to enable us to run marketing campaigns in the UK during 2015. We will be targeting shopping center and town center managers, and then individual retailers and chains. We will also create and provide point-of-sale materials to help retailers to promote the app in-store.
Many retail brands and store chains have apps to promote their product to consumers who join their loyalty programs, but these are not targeted to consumers who are physically in the retail zone. FastMall and other mall map apps encourage shoppers to check in and contribute store reviews, but they do not carry consumer-specific advertising from retailers in the mall. In Israel, GotIT is promoted as a social network for shoppers to share pictures of their purchases, and Waze is adding more store ads to its traffic advice app, but neither app enables retailers to target specific types of shoppers.
Rather than increasing the ‘noise’ of advertising on consumer smartphones, Browz’In reduces clutter by filtering out special offers that are not relevant to that consumer profile. We believe that the proliferation of apps and direct-to-mobile advertising will lead consumers to choose profile-specific apps like Browz’In that deliver only the most relevant messages.
Go To Market Strategy
We pilot launched Browz’In in a town center retail zone in Israel in April and the very positive results are helping us to improve the app and promote it in other countries. Initial target markets will include the U.S. and UK, where the UK Digital High Streets Advisory Board are looking for digital solutions to bring shoppers into their stores – we are looking to work with such organizations.
Financing
We have started a $400,000 round and already raised $100,000 from angel investors for the development of this app. We are now closing stage 1 funding to raise $300,000 to enable us to run marketing campaigns in the UK during 2015. We will be targeting shopping center and town center managers, and then individual retailers and chains. We will also create and provide point-of-sale materials to help retailers to promote the app in-store.
Overview
Location
Israel, Jerusalem District, Jerusalem