| Date | Title | Description |
| 08.09.2025 | Fim de uma era: Nova Launcher vai acabar | Nova Launcher será descontinuado após demissão de toda a equipe (imagem: André Fogaça/Tecnoblog)
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Nova Launcher, um dos apps de per... |
| 30.07.2025 | Volca Transforms Home Services: AI Fuels $5.5M Growth Surge | Volca secured $5.5M seed funding. It revolutionizes the $500B home services industry. Volca's AI-powered SMS referral system automates growth. It integrates with existing CRM, drives new sales, and boosts contractor profitability. This vita... |
| 24.07.2025 | Volca Announces $5.5 Million Seed Led by Pathlight Ventures | Volca, an AI-powered marketing platform built specifically for home services businesses, today announced its $5.5 million seed led by Pathlight Ventures, with participation from MetaProp, GTMFund, Recall Capital, and founders and execs from... |
| 23.07.2025 | Volca Raises $5.5M in Seed Funding | Volca, a NYC-based provider of an AI-powered marketing platform built specifically for home services businesses, raised $5.5M in Seed funding.
The round was led by Pathlight Ventures, with participation from MetaProp, GTMFund, Recall Capita... |
| 09.07.2025 | MMP platform Linkrunner raises Rs 5 Cr Pre-seed funding from Titan Capital | Linkrunner, an app attribution and analytics platform (MMP), has raised Rs 5 crore in a pre-seed funding round led by Titan Capital. Angel investor Samir Sood and early-stage venture firm 2AM.VC also participated.
In addition to driving pro... |
| 06.03.2025 | Branch launches new tools to boost campaign ROI with privacy focus | Branch, the industry’s leading linking and measurement partner for growth-focused teams, announced innovations in its Performance offering, which provides growth marketers with privacy-centric attribution that connects user journeys across ... |
| 05.03.2025 | Branch Unveils New Capabilities To Maximize Campaign ROI in a Privacy-First Era | The Only Mobile Measurement Partner (MMP) To Offer Advanced Data Protection Meeting HIPPA Requirements
MOUNTAIN VIEW, Calif., March 5, 2025 /PRNewswire/ -- Branch, the industry's leading linking and measurement partner for growth-focused te... |
| 26.02.2025 | $10M Fund Established To Aid Transition From Firebase Dynamic Links to Branch Deep Linking Solution | MOUNTAIN VIEW, Calif., Feb. 26, 2025 /PRNewswire/ -- Branch, the industry's leading linking and measurement partner for growth-focused teams, today announced the plan to allocate $10 million toward helping teams migrate from Firebase Dynami... |
| 04.11.2024 | Branch Unveils The State of Mobile App Marketing 2025 Report With Key Insights for Southeast Asian Marketers | PALO ALTO, Calif., Nov. 4, 2024 /PRNewswire/ -- Branch, the leading linking and measurement partner for growth-focused teams, in collaboration with Martechvibe, is excited to announce the release of its latest report, The State of Mobile Ap... |
| 22.08.2024 | AI Boom Sparks Job Reductions Across the Tech Industry | Share
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Explore how AI boom sparks job reductions across tech industry
The rise of artificial intelligence (AI) has undeniably reshaped the landscape of the tech industry, leading to significant job reductions across t... |
| 14.08.2024 | YouTube's Bold Move: Long Shorts in a TikTok World | YouTube is shaking things up. The platform, long known for its traditional video format, is testing a new feature in its Shorts section: longer videos. This move comes as a surprise. After all, YouTube has always been the home of lengthy co... |
| 13.08.2024 | The Uncertain Future of Nova Launcher: A Beloved Tool on the Brink | In the world of Android customization, Nova Launcher has long been a beacon of hope. It offered users the freedom to mold their devices, transforming bland interfaces into personalized masterpieces. But now, that beacon flickers. The recent... |
| 12.08.2024 | Nova Launcher tem futuro incerto após demissão em massa | Nova Launcher fez sucesso em uma época em que o software das fabricantes deixava a desejar (Imagem: André Fogaça / Tecnoblog)
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A Branch Metrics, dona do Nova Launcher, de... |
| 09.08.2024 | Branch Axes Over 100 Employees in Latest Layoff, Nova Launcher's Future Now Uncertain | By Joseph Henry
Published Aug 9, 2024 8:33AM EDT
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Nova Launcher has long been a beloved choice for Android users seeking a customizable a... |
| 09.08.2024 | Nova Launcher, savior of cruft-filled Android phones, is on life support | Enlarge
Nova Launcher reader comments 136
Back in July 2022, when mobile app metrics firm Branch acquired the popular and well-regarded Nova Launcher for Android, the app's site put up one of those self-directed FAQ posts about it. Under th... |
| 09.07.2024 | The Product Management Simplifiers What makes its product or service unique compared to competitors? Their deep, specialized focus on the craft of product management is the key | The idea for Zeda. io sprouted from Prashant Mahajan's frustration due to inefficiencies in strategizing, planning, and building during his time at companies like Paytm, Tokopedia, and Branch.io. He firmly feels that despite the universal g... |
| 20.11.2023 | App Clip и тысяча проблем | Знакомство
Menusa - проект Dodo Brands. Инструмент по автоматизации процессов для малого бизнеса в сфере общепита.
Как мы работаем:
Есть мобильное приложение, через которое добавляются продукты в меню для заведения: ресторана, магазина, каф... |
| 10.10.2023 | „Oricine poate avea idei, totul este execuția. Și alte companii făceau ce făceam noi și le-am omorât”. INTERVIU cu Mădălina Seghete, băcăuana care a lansat „unicornul” de 4 miliarde dolari, Branch... | Originară din Bacău, Mădălina Seghete a plecat în SUA, la facultate, și apoi a lansat acolo un startup care a ajuns „unicorn”, valorând acum 4 miliarde de dolari, în urma unei runde de investiții primite de la finanțatori privați. „Oricine ... |
| 24.02.2023 | Топ 10 сервисов, помогающих бороться со скликиванием и другим мошенничеством в рекламе | Здравствуйте! Меня зовут Максим Кульгин, моя компания clickfraud.ru занимается защитой от скликивания контекстной рекламы на постсоветском пространстве. Меня часто спрашивают в Телеграм-канале «Русский ИТ бизнес» о различных угрозах для тех... |
| 19.07.2022 | BRANCH ACQUIRES NOVA LAUNCHER AND SESAME UNIVERSAL SEARCH TO CREATE NEW WAYS FOR USERS TO FIND AND ENGAGE WITH APPS | The Most Popular Third-party Launcher, Nova, and Upstart On-device Search Engine, Sesame, Assist Branch in Development of Next Generation App Discovery and Navigation
PALO ALTO, Calif., July 19, 2022 /PRNewswire/ -- Branch, the leader in mo... |
| 14.02.2022 | BRANCH RAISES $300 MILLION AT $4 BILLION VALUATION TO OPEN MOBILE ECOSYSTEM AND PROVIDE SOLUTION TO WALLED GARDENS | PALO ALTO, Calif., Feb. 14, 2022 /PRNewswire/ -- Branch, the leading cross-platform solution for mobile linking and attribution, has secured $300M in funding at a $4B valuation, led by existing investor NEA. Branch, which has over 500 emplo... |
| 11.02.2022 | Branch Raises $300M in Funding At $4 Billion Valuation | Branch, a Palo Alto, CA-based cross-platform linking and attribution platform provider, raised $300M in funding.
The round, which valued the company at $4 Billion, was led by NEA.
The company intends to use the funds to double down on produ... |
| 01.02.2022 | Amplitude : A Year in Review with BLACC, the Bl... Blake Jackson | In 2020 Amplitude launched an organized network of Employee Resource Groups with the aim to promote connection, inclusivity, and belonging across teams and timezones.
To celebrate Black History Month, we are looking back at what BLACC, our ... |
| 13.09.2021 | Branch Announces the Second Annual Mobile Growth Awards | |
| 04.05.2021 | Best Practices In B2B Demand Gen According To Branch, Axonify, BetterUp, Lessonly, And Airtable | What should go into a modern marketing demand gen strategy?getty |
| 11.03.2021 | Wowcher Partners with Branch to Power Mobile Growth and Optimize the User Experience | |
| 29.01.2021 | Branch Announces the Winners for the Mobile Growth Awards | |
| 08.10.2020 | Трекинг мобильных приложений 2020: какую систему выбрать | Go Mobile разбирается, как устроен трекинг мобильных приложений в 2020 году. Поговорили с представителями трекеров и рассказали всё, что знаем сами, в нашем новом материале.
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| 16.06.2020 | How COVID-19 transformed the way Americans spend online | Ethan Smith Contributor
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Ethan Smith is founder and CEO of Graphite, an SEO and growth marketing agency based in San Francisco. Ethan has served as a strategic advisor to Ticketmaster, MasterClass, Thumbtack and Honey.
COVID... |
| 16.06.2020 | Что важнее — идея или команда, и от чего зависят решения инвесторов: опыт сооснователя фондов Scale-Up Алекса Лазовского Статьи редакции... | Под управлением его команды $200 млн, партнёры инвестируют в основном в стартапы, чей бизнес построен на работе с большими данными, а основатели переехали в США.
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| 14.02.2020 | Ring to tighten privacy amid concerns it shares customer data with Facebook and Google | Ring, the Amazon-owned maker of smart-home doorbells and web-enabled security cameras, is changing its privacy settings two weeks after a study showed the company shares customers' personal information with Facebook, Google and other partie... |
| 10.09.2018 | Branch pairs up with TUNE to create a supersized marketing and measurement platform | Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of the deal were not disclosed.
TUNE, a Seattle-ba... |
| 07.09.2018 | Deep-linking startup Branch is raising more than $100M at a unicorn valuation | Branch, the deep-linking startup backed by Andy Rubin’s Playground Ventures, will enter the unicorn club with an upcoming funding round.
The four-year-old company, which helps brands create links between websites and mobile apps, has author... |
| 07.08.2018 | Cowboy Ventures just rounded up $95 million for its third fund | Cowboy Ventures, the early-stage venture firm launched in 2012 by longtime VC Aileen Lee, has lassoed $95 million in capital commitments for its third fund, up from the $55 million that it raised for its second fund and more than twice what... |
| 18.04.2017 | Midas Brink List Lookback -- Where Are They Now? | Since 2011, when TrueBridge Capital Partners first collaborated with Forbes to produce the Midas List, we’ve created a complementary list of venture capital investors, the Brink List, which recognizes those who haven’t quite made it to Mida... |
| 12.04.2017 | Branch Raises $60m in Series C Funding | Branch, a Palo Alto, Calif.-based linking infrastructure for apps, raised $60m in Series C funding.
The round was led by Playground Ventures with participation from New Enterprise Associates, Founders Fund, Pear Ventures, Samsung Ventures, ... |
| 11.04.2017 | Madrona invests in $60M funding round for Silicon Valley ‘deep linking’ startup Branch | (Branch Images)
Seattle-based Madrona Venture Group is one of the investors in a $60 million series C round raised by Silicon Valley’s Branch. Playground Ventures, a fund created by Android founder Andy Rubin, led the round according to Tec... |
| 11.04.2017 | Term Sheet — Tuesday, April 11 | BIG COMPANY DISEASE
Good morning. Here’s some news:
Paid Content How can you protect what you can't see? From ExtraHop
Rough math says Bain’s getting a 1.5x return, though that’s not taking into account what Bain spent rolling up two smalle... |
| 10.04.2017 | Deep-linking startup Branch raised $60 million from Andy Rubin’s Playground Ventures | Branch, a startup making tools to enable developers to provide links between websites and apps, has raised a $60 million Series C round of funding from Andy Rubin’s Playground Ventures, according to sources.
Branch — formerly Branch Metrics... |
| 10.04.2017 | Deep-linking startup Branch raised $60M from Playground Ventures | - |
| 21.03.2017 | Deeplink adds in-app search assistant for iOS that mimics Google’s Now on Tap | Deep-linking technology has been making its way progressively into the mobile ecosystem, providing an easy way to take users from one app to a specific point in another one, much as hyperlinks do between web pages. Now one of the earlier mo... |
| 05.01.2017 | Samsung NEXT Announces $150M Fund to Support of Early Stage Startups | Samsung NEXT, who were formerly known as the Samsung Global Innovation Center, have announced the creation of a $150 million venture capital investment fund, which is named the Samsung NEXT Fund. This fund is to be utilised in supporting ea... |
| 07.09.2016 | How the Smarter Web will rescue apps | In the early 2000s, mobile phone owners discovered the wonders of the Wireless Application Protocol (WAP). The entire world was looking at Japan and their fancy WAP services powered by bulky, antenna-sporting devices, wondering how the tech... |
| 23.08.2016 | 7 Little-Known App Marketing Strategies That Drive Downloads | Are you looking for clever, little-known app marketing strategies that can drive thousands if not tens of thousands of downloads a day?
With cost-per-install campaigns continually rising, marketers must find alternative, cost effective chan... |
| 06.08.2016 | Demystifying the booming mobile advertising market | Eric Stein Contributor
Eric Stein is the chief revenue officer of Branch.io.
We’re on the verge of another digital revolution. I’ve seen it before, when I was at DoubleClick in 1997, and I’m seeing it now as mobile begins to take over the h... |
| 27.06.2016 | 5 reasons mobile apps still rule: The Conversational Economy, Part 2 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
(This is Part 2 in a series on the Conversational Economy. Read Part 1 here.)
If these powerful forces and players are fueling the rapi... |
| 27.06.2016 | 5 reasons mobile apps still rule: The Conversational Economy, Part 2 | (This is Part 2 in a series on the Conversational Economy. Read Part 1 here.)
If these powerful forces and players are fueling the rapid rise of the Conversational Economy, why aren’t we there yet?
1. Fragmentation stunts developer ecosyste... |
| 21.06.2016 | The Apple App Store graveyard | Alex Austin Contributor
Alex Austin is founder of Branch.
People just don’t seem to have the same excitement lately about Apple’s App Store or the Google Play platform. The air of hopelessness that surrounds the mobile app ecosystem is obvi... |
| 05.06.2016 | The world isn’t ready for Google’s Instant Apps | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
If you’ve been following the tech industry news lately, you might have heard about this new, unlaunched feature that Google presented a... |
| 05.06.2016 | The world isn’t ready for Google’s Instant Apps | If you’ve been following the tech industry news lately, you might have heard about this new, unlaunched feature that Google presented at I/O this year: Android Instant Apps. According to the limited information released, users will be able ... |
| 03.04.2016 | Dear Apple, please beta test your dev tool changes (starting with Universal Links) | Apple’s software quality has been drawing criticism for some time now. Marco Arment helped bring this to the forefront with his blog post “Apple has lost the functional high ground.” What followed was a firestorm that was so pronounced that... |
| 03.04.2016 | Dear Apple, please beta test your dev tool changes (starting with Universal Links) | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Apple’s software quality has been drawing criticism for some time now. Marco Arment helped bring this to the forefront with his blog po... |
| 06.03.2016 | ‘Features-as-a-service’ is changing the game for app makers | As developers continue to push the boundaries of technology, consumers will continue to expect more and more advanced app functionality. This could be daunting for app makers, but they’re being aided by an expanding market of features-as-a-... |
| 06.03.2016 | ‘Features-as-a-service’ is changing the game for app makers | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
As developers continue to push the boundaries of technology, consumers will continue to expect more and more advanced app functionality... |
| 27.01.2016 | Branch Metrics Raises $35M in Series B Funding | Branch Metrics, a Palo Alto, CA-based deep linking solution for app developers and marketers, raised $35m in Series B funding.
The round was led by new investor Founders Fund with participation from existing investors New Enterprise Associa... |
| 27.01.2016 | Funding Daily: Branch Metrics raises $35 million led by Founders Fund | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Branch Metrics, a tool for app developers and mar... |
| 27.01.2016 | Daily funding roundup - January 27, 2016 | Tarveda Therapeutics secured $38M; Branch Metrics received $35M investment; PitchBook raised $10M
CosmosID, a bioinformatics company focused on microorganisms and infectious diseases, today announced it has closed $6 million in Series B fun... |
| 27.01.2016 | Branch Metrics Snags $35 Million More For Its Deep Linking & App Discovery Business | One of the problems in the early days of the mobile app era was that it wasn’t possible to link to the pages within apps the same way you could link to pages on the open web. But technology has adapted to solve that problem over the years, ... |
| 27.01.2016 | Funding Daily: Branch Metrics raises $35 million led by Founders Fund | Branch Metrics, a tool for app developers and marketers, took in a $35 million investment led by Founders Fund, the startup announced today.
The Palo Alto startup told VentureBeat that it is now valued at $205 million, up from $75 million a... |
| 27.01.2016 | Branch Metrics Snags $35M More For Its Deep Linking & App Discovery Business | - |
| 11.11.2015 | Segment launches new mobile platform to let marketers test app services faster | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Disclosure: The author no longer works for VentureBeat and now works at Tune. –Ed.
Popular web and mobile data integration hub Segment ... |
| 11.11.2015 | Segment launches new mobile platform to let marketers test app services faster | Disclosure: The author no longer works for VentureBeat and now works at Tune. –Ed.
Popular web and mobile data integration hub Segment hit the refresh button on its mobile platform today, opening it up to dozens of new mobile engagement and... |
| 03.09.2015 | Seven New Startups From Silicon Valley’s Favorite New Demo Day | For the second time in its two-year history, in a small space that’s easy to miss on a leafy Palo Alto street, the boutique venture firm Pejman Mar brought together seven startups yesterday to present their fledgling ideas to some of the be... |
| 20.08.2015 | The Second Coming Of Deep Linking | So, remember deep links?
— Benedict Evans (@BenedictEvans) March 26, 2015
For developers and users, mobile deep linking has been a fantastically anticlimactic technology. Deep linking has existed since iOS 2.0, a time when fewer than 1 in 1... |
| 16.08.2015 | Branch Metrics Acquires ClassOwl | Palo Alto, CA-based app growth and discovery platform Branch Metrics acquired ClassOwl, a San Francisco-based edtech startup.
The amount of the deal was not disclosed.
Founded in 2011 by Stanford students Sam Purtill and Julienne Lam, Class... |
| 15.08.2015 | M&A roundup - week ending 8/15/15 | Zirtual was bought by Startups.co; Branch Metrics purchased ClassOwl; Liquid acquired CommandIQ
In a strange turn of events, virtual assistance company Zirtual was bought, and subsequently saved, by Startups.co., a dafter announcing that it... |
| 12.08.2015 | ClassOwl Founders Fly the Coop, Seek New Home for Student App | The team behind ClassOwl has found a new nest and the founders are looking for a new home for the school planning tool that they’ve built for students.
The three remaining core members of ClassOwl, which once numbered 12 full-time employees... |
| 12.08.2015 | Branch’s Deep Links Let You Preview Apps In Your Browser | Branch, a startup focused on deep-linking technology, today released a new tool for developers called Deepviews that will help them deliver previews of their applications before they’re installed.
If someone doesn’t have a specific app inst... |
| 10.08.2015 | Branch Metrics Beefs Up Talent For Deep Mobile Linking Through ClassOwl Acquisition | Palo Alto’s Branch Metrics, which just raised $15 million earlier this year, is beefing up its talent bench through acquiring education startup ClassOwl.
Three employees from ClassOwl, which was founded in 2011 by Sam Purtill and Julienne L... |
| 15.07.2015 | Branch Metrics’ Deepviews could break down the barrier between Web and native apps | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Deep linking startup Branch Metrics‘ next big launch could blur the line between native apps and the mobile web.
The company offered us... |
| 15.07.2015 | Branch Metrics’ Deepviews could break down the barrier between Web and native apps | Deep linking startup Branch Metrics‘ next big launch could blur the line between native apps and the mobile web.
The company offered us a sneak peek at the upcoming product, Deepviews, a service that will enable users to click an app link o... |
| 02.04.2015 | Mnectar teams up with Branch Metrics to make mobile gaming ads better | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mnectar and Branch Metrics have partnered to make mobile games better. They’re trying to raise adoption for Mnectar’s “playable ads,” w... |
| 27.02.2015 | Funding roundup - week ending 2/27/15 | Iotera, Knowmail, Getable, Xero, Twenty20, Metamarkets, Leankor, Branch Metrics, Silent Circle,
Seed stage
Iotera, a real-time GPS tracking device that can be used to track a whole host of things, raised a $1 million round of seed funding r... |
| 26.02.2015 | Branch Metrics Raises $15M in Series A Funding | Branch Metrics, a Palo Alto, California-based mobile linking platform, raised $15m in Series A funding.
The round was led by New Enterprise Associates and Ben Narasin with participation from Pejman Mar Ventures, Zach Coelius, Cowboy Venture... |
| 12.01.2015 | AppVirality Raises $465,000 To Give Developers User Growth Tools | AppVirality, an Indian startup that wants to make it easy for developers to increase their user base, announced today that it has raised $465,000 in seed funding. The company, which took part in Microsoft Accelerator last year, will use the... |
| - | Twitter anuncia novas integrações no Fabric | O Twitter anuncia novos recursos no Fabric, sua plataforma modular móvel utilizada por empresas e desenvolvedores para a criação de apps. Entre as novidades, está a integração que permite exibir anúncios do MoPub, solução líder de monetizaç... |
| - | Fingerprinting для аттрибуции в iOS 14: реальность или заблуждение? | В этой статье я намерен открыто рассказать об эффективности трех методологий атрибуции (IDFA, SKAdNetwork и fingerprinting), доступных маркетологам на iOS, и сделать некоторые прогнозы, чтобы открыть дискуссию, выходящую за рамки текущих оп... |
