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| May 8, 2012 | Ustream, Booyah Co-founders Team Up On Stealth Startup With $1.5M From Greylock, Kevin Rose & More | Back in November, Ustream Co-founder and longtime CEO John Ham stepped down from the company he had helped found four and a half years earlier. His co-founder, Brad Hunstable, took the reins in his place. Ham continues to serve as chairman ... |
| Jan 19, 2012 | Booyah reinvents itself and the pets genre with Pet Town | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Booyah, the maker of real-world social and mobile games, announced its newest game today, Pet Town. It is another step in the company’s... |
| Jul 16, 2011 | Reflections on GamesBeat 2011 and the road ahead in mobile games | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Our well-attended GamesBeat 2011 conference took place this week, and here’s what you missed.
As I noted in a preview story on mobile g... |
| Dec 6, 2010 | MoPub, The DoubleClick For Mobile, Gets Seed Funding From Accel & Harrison Metal | It’s no secret that everyone believes the mobile advertising space is going to be huge. Massively, massively huge. If you need any proof of this, just look to Android. That’s essentially the entire reason it exists. In fact, it could be a $... |
| Nov 10, 2010 | Open Mobile Summit: 4 Ways to Monetize Apps | This morning’s focus at the Open Mobile Summit in San Francisco was how developers can make money with their apps. Several high-profile developers and app publishers were on hand to provide their insights on the various ways they’ve success... |
| Oct 8, 2010 | Location game MyTown now lets users check-in around the globe … sort of | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
MyTown, a mobile check-in game for iPhone and iPod Touch, today announced its global availability. While the company claims global acce... |
| Oct 8, 2010 | Location game MyTown now lets users check-in around the globe … sort of | MyTown, a mobile check-in game for iPhone and iPod Touch, today announced its global availability. While the company claims global access, it’s really just available in the 29 countries that can access the Apple App Store and Google Places.... |
| Sep 27, 2010 | CheckPoints wants to reward you for checking into store products | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Millions of consumers use location-based mobile apps to check-in to locations every day. But CheckPoints, a new mobile shopping applica... |
| Sep 27, 2010 | CheckPoints wants to reward you for checking into store products | Millions of consumers use location-based mobile apps to check-in to locations every day. But CheckPoints, a new mobile shopping application, is looking to take check-in services to the next level by asking you to check into products within ... |
| Sep 7, 2010 | How to Make Your Location-Based App a Success: Reward People for Their Activities | Location-based mobile applications, also now being called “check-in services” to differentiate themselves from other geo-aware apps like Google Maps, are the hottest new social applications on the mobile scene today. The lineup includes gam... |
| Sep 2, 2010 | Will Facebook Places pay off for location-based companies? | Just weeks after Facebook announced its new location check-in feature dubbed Facebook Places, several companies have emerged claiming themselves as the first to leverage the features new set of user data. While each company is using the new... |
| Aug 31, 2010 | Keith Lee’s location gaming firm Booyah launches InCrowd on the iPhone (video) | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Booyah launched today its InCrowd mobile social app for the iPhone. The app, one of the first to utilize Facebook Places, is the latest... |
| Aug 31, 2010 | Keith Lee’s location gaming firm Booyah launches InCrowd on the iPhone (video) | Booyah launched today its InCrowd mobile social app for the iPhone. The app, one of the first to utilize Facebook Places, is the latest attempt to loop social gaming services and the location stack. Using art and game mechanics from Nightcl... |
| Aug 31, 2010 | Meet Booyah's InCrowd, A Location-Based Second Life | Booyah’s InCrowd, famously announced by founder Keith Lee at the Facebook Places launch event earlier this month, just hit the App store. InCrowd is the first of the inevitably many apps that will be built off the Facebook Places API and th... |
| Aug 25, 2010 | TIME’s 50 Best Websites 2010: Gowalla Picked over Foursquare? | TIME has today released its “50 Best Websites of 2010,” an annual list to the best of the Web, which aims to include everything from “the big hitters to the unknowns.” Alongside obvious choices like The Onion, Wikileaks, National Geographic... |
| Aug 19, 2010 | Facebook Places Vs. The Location-Based World | Let’s just pretend for a second that Facebook Places aka Facesquare is a charitable attempt on Facebook’s part to quell check-in fatigue by making nice with Foursquare, Gowalla, Booyah and Yelp (and not another attempt by Facebook to turn t... |
| Aug 19, 2010 | 20% Of Foursquare Users Are Pushing Their Check-Ins To Facebook (TCTV) | Keep your friends close and your enemies closer.
Although it seems as if Foursquare and Facebook are new bosom buddies now that Foursquare has officially joined the Places parade, along with Yelp, Gowalla and Booyah— the popular geo-locatio... |
| Aug 18, 2010 | Booyah builds a new location app for Facebook Places in three weeks (video) | Keith Lee, chief executive of location-based game company Booyah, said today that his team built its new Facebook Places location app — InCrowd — in just three weeks. The app lets users interact with friends and share posts in real-time in ... |
| Aug 18, 2010 | Booyah builds a new location app for Facebook Places in three weeks (video) | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Keith Lee, chief executive of location-based game company Booyah, said today that his team built its new Facebook Places location app —... |
| Aug 17, 2010 | Booyah's MyTown Hits 3.1 Million Users | Booyah’s MyTown is still losing to Foursquare in the hype department, but frankly, I don’t think CEO Keith Lee really cares.
MyTown is still adding users at an impressive clip. This Tuesday, the geo-location game hit 3.1 million users. The ... |
| Aug 5, 2010 | Booyah's MyTown Goes Global | Booyah’s MyTown, a location based service that recently launched a feature allowing users to check in to products via bar code scans, just announced an expansion to the United Kingdom, Australia, and Canada. MyTown is the first location bas... |
| Aug 2, 2010 | Forget Check-ins, Hotlist Brings Facebook and Twitter “Geo-Trends” to iPhone | The Hotlist is going mobile. The service, a trend-tracker that connects users with upcoming events in the area and across their social networks, is now available as an iPhone application.
Although location-based social networking (LBS) apps... |
| Jul 27, 2010 | Are Location-Based Services All Hype? | Are location-based mobile applications like
Foursquare
,
Loopt
and
Gowalla
just
hype
? That’s the potential, at-a-glance takeaway from a new
study
released today by Forrester Research. Only 4% of U.S. online adults have ever used location-b... |
| Jul 26, 2010 | After checking in at retailers, Booyah zooms in on products | Booyah, the San Francisco-based company most famous for its location-based game MyTown, launched a new feature over the weekend for its service called the product check-in. In short, it means users can “check in” with a T-shirt, much like t... |
| Jul 23, 2010 | Booyah’s MyTown Unlocks Product Check-Ins [Video] | The location check-in was so 2009. Well not exactly, like many, I suspect location-based services will eventually live up to their hype in the mobile arena. However, the geo-location check-in just scratches the surface. The product check-in... |
| Jul 13, 2010 | MobileBeat: Location-based checkins could soon be automatic | Keith Lee, CEO of location-based game service Booyah (pictured) said that manual check-ins to location-based services could be on their way out, to be replaced by automated check-ins. His comments came on a panel at VentureBeat’s MobileBeat... |
| Jun 29, 2010 | MapQuest plays catch-up with redesign | MapQuest fell from it’s position as the number one mapping site early last year, pushed from its perch by Google’s Google Maps. And Google and Microsoft have been beating AOL-owned MapQuest to the punch in adding features to their services,... |
| Jun 28, 2010 | 3D maps: you’ll be able to walk around in them like in a virtual world | Online maps are extremely useful, but not very innovative in their present form, as most maps we use today merely mirror paper maps. The road map serves most of our everyday needs, but as more and more data with a location component to it i... |
| Jun 28, 2010 | 3D maps: you’ll be able to walk around in them like in a virtual world | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Online maps are extremely useful, but not very innovative in their present form, as most maps we use today merely mirror paper maps. Th... |
| Jun 25, 2010 | Bully for Foursquare: Andreessen Horowitz reportedly nails investment deal in hot startup | Maybe it’s true: Nice guys do finish last in Silicon Valley.
When the venture capitalists at Andreessen Horowitz publicly scolded founder Dennis Crowley (right) and the others behind the fast-growing location-based check-in service Foursqua... |
| Jun 14, 2010 | Which startups will bridge the physical and virtual worlds? | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
In our pockets sits unprecedented processing power, in the form of smartphones that are morphing into superphones. And they’re on the v... |
| Jun 14, 2010 | Which startups will bridge the physical and virtual worlds? | In our pockets sits unprecedented processing power, in the form of smartphones that are morphing into superphones. And they’re on the verge of having next-level software that can provide us with deeper immersion and more interactive experie... |
| May 28, 2010 | Scvngr shows that location-based services are about having fun, not just checking in | Quit obsessing about the check-in.
Companies in the hot location-based services space are frantically trying to come up with the next step beyond the very simple act of getting users to check in or announce their presence to friends when th... |
| May 28, 2010 | Scvngr shows that location-based services are about having fun, not just checking in | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Quit obsessing about the check-in.
Companies in the hot location-based services space are frantically trying to come up with the next s... |
| May 21, 2010 | Market for Location-Based Services is Heating Up for Startups | Sure, it may be obvious to point out that location-based services (LBS) are growing in popularity and may be a great gravy train for young entrepreneurs to hop on, but the recent evolution of the platform has broadened the opportunities for... |
| May 21, 2010 | VH1, Starbucks, and other big brands explore location plays | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Tech-savvy early adopters — okay, Internet hipsters — are no longer the only people interested in using their smartphones to check in a... |
| May 21, 2010 | VH1, Starbucks, and other big brands explore location plays | Tech-savvy early adopters — okay, Internet hipsters — are no longer the only people interested in using their smartphones to check in at the hottest places in town or contend for the mayorship of the local café. Major brands, too, are looki... |
| May 19, 2010 | Location startup Booyah is the first to tap Google’s new Places service | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Booyah, which has been on a tear of late after announcing it raised $20 million earlier this week, has landed a spot as one of Google’s... |
| May 19, 2010 | Booyah Partners With Google, First To Access Places Web Service | Booyah unveiled a new partnership with Google at the I/O conference today, the creator of MyTown will be the “first and leading” partner of Google’s recently announced Places Web Service feature.
“Our collaboration with Google bridges the g... |
| May 19, 2010 | Location startup Booyah is the first to tap Google’s new Places service | Booyah, which has been on a tear of late after announcing it raised $20 million earlier this week, has landed a spot as one of Google’s first partners for Google Places, a service that lets local businesses manage their presence on Google.
... |
| May 17, 2010 | Starbucks offers $1 discount to Foursquare mayors, gets customer statistics | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Becoming a Foursquare mayor is not about just bragging rights anymore. The coffee chain Starbucks announced today that it has started a... |
| May 17, 2010 | Booyah Closes $20M Financing Round | Booyah, the Palo Alto, Calif.-based creator of the popular location-based mobile app MyTown, has closed a $20m round of financing.
The round was led by Accel Partners, with participation from existing investors Kleiner Perkins Caufield &... |
| May 17, 2010 | Facebook backer Jim Breyer teams up with Keith Lee’s location-game startup Booyah | Forget Foursquare. Get over Gowalla. Jim Breyer of Accel Partners, a board member of Facebook and Walmart, is backing a different location-based app: Palo Alto-based Booyah, maker of an iPhone app called MyTown. Accel is leading a $20 milli... |
| May 17, 2010 | Starbucks offers $1 discount to Foursquare mayors, gets customer statistics | Becoming a Foursquare mayor is not about just bragging rights anymore. The coffee chain Starbucks announced today that it has started a nationwide “mayor reward” program with the popular location-based service.
On the game-like location-bas... |
| May 16, 2010 | Booyah Raises $20 Million From Accel, Expects 6 Million Users By The End Of This Summer | Booyah is the not-so-little location based engine that could. The company behind MyTown has raised $20 million in new funding from a group of investors led by Accel (current investors, Kleiner Perkins Caufield & Byers and DAG Ventures, ... |
| May 7, 2010 | New generation of location games catches on | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Location-based social networks Foursquare and Gowalla, which launched the craze of “checking in” at locations such as restaurants or st... |
| May 7, 2010 | New generation of location games catches on | Location-based social networks Foursquare and Gowalla, which launched the craze of “checking in” at locations such as restaurants or stores in exchange for points, are often described as games. But they’re fairly simple examples as far as g... |
| May 5, 2010 | Booyah Hits 2 Million, Stealing Foursquare's Thunder | Just a quick update on yesterday’s post on Booyah:
While we were busy trying to guess the number of jellybeans in Foursquare’s jar, Booyah was quietly, but swiftly, amassing new users. Guess what, it just hit the 2 million mark. As I mentio... |
| May 4, 2010 | Booyah Launches MyTown 3.1, Introduces Check-In Limits | Foursquare should pay attention, Booyah’s got some serious legs.
The geo-based gaming service is launching MyTown 3.1, the latest iteration of its increasingly popular iPhone app. The new version includes a check-in limit, add-ons to custom... |
| Apr 5, 2010 | John Doerr: The Next Big Thing | This guest post was written by Kleiner Perkins Caufield & Byers partners John Doerr, Bing Gordon, Chi-Hua Chien and Ellen Pao. We covered KP’s increase in the size of the iFund last week, and additional insights from KP’s Matt Murphy on... |
| Mar 31, 2010 | Kleiner's iFund Manager On Cracking The iPad's Immersive Code | Following Kleiner Perkins’ iFund “Doubling Down” event today, I got the chance to speak with iFund managing partner Matt Murphy. Simply put, Murphy, who also managed the first iFund, thinks the opportunity with the iPad will be huge — poten... |
| Mar 25, 2010 | MyTown Hits 1.5 Million Location-Based Gamers; Ups The Social With Version 3.0 | While Foursquare and Gowalla garner much of the buzz around location right now, Booyah’s MyTown continues to garner many of the actual users. In fact, the service has crossed 1.5 million users. And it’s gaining them at an incredible rate of... |
| Mar 19, 2010 | Check-In Fatigue. Or, Why I'm Rooting For An All-Out Location War. | I didn’t have the same problems at SXSW this year that some people did. Was it too crowded at some events? Sure. But there were plenty of alternative things to do. Did some of the keynotes bomb? Yes. But there were plenty of other things to... |
| Mar 12, 2010 | GamesBeat@GDC: Booyah’s Keith Lee describes rapid growth of real-world location gaming (video) | Location-based gaming in the real world is a hit with gamers and a broader community of mobile app users. Booyah‘s Keith Lee has learned that with the rapid growth of his company’s MyTown app on the iPhone.
Lee was one of the speakers at ou... |
| Mar 12, 2010 | GamesBeat@GDC: Booyah’s Keith Lee describes rapid growth of real-world location gaming (video) | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Location-based gaming in the real world is a hit with gamers and a broader community of mobile app users. Booyah‘s Keith Lee has learne... |
| Mar 11, 2010 | Beyond Ads: Monetizing Location-Based Services | This week geo-crazy mavens were pleased to hear of location-based updates to Facebook, the launch of Foursquare analytics and of course yesterday’s news of Gowalla’s comment and picture functionality.
So far the most common way to monetize ... |
| Mar 10, 2010 | Investors look beyond games to the ‘game-ification’ of life | Investors aren’t just looking to fund game makers, or even new technologies — they are looking ahead to the application of gaming mechanics in people’s real lives, according to the investor panel at today’s Gamesbeat@GDC conference. By maki... |
| Mar 10, 2010 | Investors look beyond games to the ‘game-ification’ of life | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Investors aren’t just looking to fund game makers, or even new technologies — they are looking ahead to the application of gaming mecha... |
| Mar 2, 2010 | Booyah starts dabbling in location-sensitive virtual goods | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Booyah, the startup behind the location game MyTo... |
| Mar 2, 2010 | Booyah starts dabbling in location-sensitive virtual goods | Booyah, the startup behind the location game MyTown, is blending two of the biggest trends this year. The gaming company is partnering with Swedish apparel chain H&M to offer location-sensitive virtual goods.
Through the partnership, a ... |
| Feb 3, 2010 | Booyah’s MyTown: New king of location games at 800,000 users? | Booyah’s MyTown, a mobile game that’s like Monopoly for the real world, has zoomed past 800,000 users and is accumulating 3.5 to 4 million check-ins a day.
That momentum makes it more than double the size of Foursquare’s reported 360,000-pe... |
| Feb 3, 2010 | Booyah’s MyTown: New king of location games at 800,000 users? | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Booyah’s MyTown, a mobile game that’s like Monopoly for the real world, has zoomed past 800,000 users and is accumulating 3.5 to 4 mill... |
| Jan 20, 2010 | MyTown 2.0 Evolves The Gaming And Monetization Of Location | Last week, we wrote about MyTown, an iPhone application created by Booyah already had 500,000 users. That was significant because the app, which is a location-based game, was already well ahead of rivals Foursquare and Gowalla in terms of u... |
| Jan 14, 2010 | Foursquare Who? Gowalla What? MyTown Has 500,000 Users And 31 Million Check-Ins | The race to become the hot location-based gaming service is red hot right now. Foursquare and Gowalla dominate the headlines, but another iPhone app, MyTown, has managed to rocket past them in usage in a little over a month with little fanf... |
| Jan 14, 2010 | Booyah’s MyTown steams ahead in location-based gaming with 450,000 users | Booyah, the mobile gaming company full of alums from Blizzard Entertainment, just rocketed ahead in the world of location-based gaming.
Their MyTown app, which is kind of like Monopoly for the real world, now has 450,000 users who log-in fo... |
| Jan 14, 2010 | Booyah burns past 450,000 users | With location-based game for iPhone, MyTown, Booyah has blasted off Booyah, creator of the location-based iPhone game MyTown, announced today that the game has surged past 450,000 users since its launch in December 2009. Having reach #7 on ... |
| Jan 14, 2010 | Booyah’s MyTown steams ahead in location-based gaming with 450,000 users | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Booyah, the mobile gaming company full of alums from Blizzard Entertainment, just rocketed ahead in the world of location-based gaming.... |
| Dec 6, 2009 | Booyah’s mobile app MyTown turns the real world into Monopoly | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We’ve written about plenty of location-based services that use elements of gaming to keep users glued and reach critical mass. But what... |
| Dec 6, 2009 | Booyah’s mobile app MyTown turns the real world into Monopoly | We’ve written about plenty of location-based services that use elements of gaming to keep users glued and reach critical mass. But what about games that happen to use the real world as a virtual playground?
Kleiner Perkins-backed Booyah is ... |
| Sep 30, 2009 | Booyah raises $5 million for real-life app | Social game based on accomplishing real-life achievements gets a funding boost
Booyah has raised $5 million in a second round of funding that will inevitably go towards boosting the company's main product, a free social iPhone app called Bo... |
| Jul 27, 2009 | Booyah’s iPhone app lets you record and share life’s achievements | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Booyah is launching a free iPhone app today that lets you create an “achievement system for your life.” Built by former game developers... |
| Jul 27, 2009 | Booyah’s iPhone app lets you record and share life’s achievements | Booyah is launching a free iPhone app today that lets you create an “achievement system for your life.” Built by former game developers, the app lets you categorize and share your achievements in life with you friends. It’s a unique and cre... |
| Jan 16, 2009 | New iPhone Game Summit set for March ’09 | reader comments with 0 posters participating
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3rd Power LLC has announced that it will be holding the first iPhone Games Summit aimed at educating developers, investors, and... |
| Oct 14, 2008 | Content provider Booyah scores $4.5M from Kleiner Perkins | Mobile and web content producer Booyah announced today that it received $4.5 million from Kleiner Perkins. The two seem like a good match, considering the company’s job listings for iPhone engineers and the investor’s special iPhone develop... |
