Booke

Printed books, magazines and newspapers are still prevalent and there isn’t any sign of this changing much right now. eBooks penetrate just 23% of the market. They have their place in Kindle, iBooks and other eBook repositories but today, the printed book or article remains the medium of choice for the reading consumer.

So what if we could augment the printed word with the 21st Century technology that’s available? We can. And we have. Booke is the must-have companion for today’s reader of printed material.

Booke is an app for smartphone and tablet that lets users take control of their printed book. Users can annotate, bookmark, view richer content, distribute passages and highlights, take comments, make comments and more. They can interact, collaborate and re-publish, a concept known as ‘content curation’.

For publishers, it’s a boon. Enhance your books’ visibility. Annotate and develop deeper content. What’s more, imagine being able to see what’s read and when. Who’s looking at what? Who’s sharing the material that matters? Who is influencing whom? Just imagine what you could do with this information. Analytics are there for the taking. Now, publishers can truly get to know their readers.

Furthermore, Booke invites content. With Booke, a piece of printed matter is no longer a one-way street. The printed piece becomes interactive, engaging and an ongoing collaboration. From original author to reader to the global digital community. And back again.