Mentions in press and media 12
| Date | Title | Description |
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| Oct 20, 2026 | BlueZoo Fall 2026 Delivers IAB 'Presence & Pairing' using Bluetooth to Measure Impressions in Real Time | BlueZoo Logo Visualization of BLE analytics The Three Ps of a Verified Impression Advances in-store media measurement with Bluetooth detection of both smartphones and beacons MENLO PARK, CA, UNITED STATES, October 20, 2026 /EINPresswire.com... |
| Jun 17, 2026 | BlueZoo Expands Passive Microwave Measurement Platform with Bluetooth Low Energy (BLE) Detection | BlueZoo Logo Bill Evans, BlueZoo CEO Mike Engstrom, BrightSign New BLE capabilities deliver finer-grain impressions and dwell time analytics for retail environments and complement BlueZoo’s passive Wi-Fi measurement Wi-Fi remains the gold s... |
| Jun 16, 2026 | BlueZoo Announces In-Store Video Advertising Agent Built on Google’s AI Technology | BlueZoo Logo Bill Evans, BlueZoo CEO Lavi Nigam, Machine Learning Engineer at Google Building on collaboration at NRF 2026, BlueZoo demonstrates how Google's latest AI technologies can improve the sales performance of in-store video ad... |
| Oct 28, 2025 | BlueZoo Appoints Insurance Executive Jeff Hayman as the Fourth Member of Advisory Board | Jeff Hayman BlueZoo logo BlueZoo dashboard and mobile app Hayman brings decades of international leadership experience to guide BlueZoo’s delivery of solutions to the insurance industry BlueZoo is redefining how insurers can use empirical d... |
| Sep 24, 2025 | BlueZoo Adds Retail Analytics Pioneer Tad Shepperd to Advisory Board | Tad Shepperd BlueZoo logo BlueZoo dashboard and mobile app Founding CEO of ShopperTrak brings four decades of retail foot traffic analytics expertise to guide BlueZoo’s growth in retail BlueZoo’s passive Wi-Fi approach unlocks a new era of ... |
| Aug 27, 2025 | BlueZoo Expands Advisory Board with Out-of-Home Advertising Veteran Neil Eddleston | Neil Eddleston, Managing Director at Runor Data Consulting, Ltd. BlueZoo dashboard and mobile app BlueZoo logo Former Out-of-Home Audience Measurement Leader at JCDecaux Brings Global Expertise BlueZoo has developed a remarkably elegant sol... |
| Jun 30, 2025 | BlueZoo GDPR compliance re-certified by ePrivacy | BlueZoo logo BlueZoo EU ePrivacy Seal Prof. Dr. Christoph Bauer, ePrivacy Biennial recertification validates BlueZoo’s privacy-first approach to audience and occupancy measurement BlueZoo continues to demonstrate strong alignment with the l... |
| Mar 27, 2025 | BlueZoo Is Granted 7th USPTO Patent for Audience Measurement | BlueZoo USPTO patent office Patent Reflects Continuing Innovation in Passive Wi-Fi Measurement Techniques With the revelations of misuse of the MAC addresses of smartphones for surveillance, it has become imperative for businesses to seek o... |
| Feb 27, 2024 | BlueZoo Inc Delivers its Audience Measurement Technology to Retailers on the BrightSign Series-5 Media Players | BlueZoo - BrightSign partnership with Series-5 range BlueZoo logo Bill Evans, BlueZoo CEO BlueZoo Impressions, Reach, and Frequency Measurement is Ideal for Retail Media Networks Our retail customers are looking to measure their in-store si... |
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