| Date | Title | Description |
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| Feb 17, 2015 | Australia’s 20 Best Business blogs: 2015 | Small business owners are busy people. They’re probably the last people you would imagine would have time to start a blog.
But once you start searching you’ll realise there are thousands of blogs out there written by small business owners a... |
| Dec 18, 2014 | Mark Carnegie on Wisdom of the Crowd, PR, Community & Failing Fast and Small. [podcast - WMTW 057] | Blue Wire Media
Web Marketing That Works
by Toy Jenkins
18 Dec 2014
Podcast: Play in new window | Download
“A group of people can come up with a better decision
than any individual.” ~ Mark Carnegie
(Tweet this)Key points
Mark is the owner ... |
| Apr 7, 2014 | The five minute guide to SEO that works | If you’re a non-technical business owner, like me, then you’d be forgiven for putting SEO in the too hard basket.
SEO, or search engine optimisation, can seem confusing, technical and hard work. But it’s honestly nowhere near as tricky as y... |
| Nov 1, 2013 | The beginner’s guide to landing pages | If you’re a web marketer, the easiest way to attract subscribers, leads and customers is to set up landing pages on your website.
It’s where people can get a feel for you and it’s the virtual business card swap. So why is it also the most o... |
| Oct 21, 2013 | Advice to first time web marketers | As the amount of content marketing noise reaches deafening levels on the web, the key to success lies in creating your flagship piece of content.
Emulate the best
In eight years of web marketing, I’ve learn that the businesses that succeed ... |
| Oct 6, 2013 | Six reasons why LinkedIn is still the hottest social network for entrepreneurs | LinkedIn is way more than just your online resume and Rolodex. LinkedIn is now a go-to source of business news, a content publishing platform and a contact relationship manager (CRM).
Find out why LinkedIn is the best social media platform ... |
| Oct 4, 2013 | Six reasons why LinkedIn is still the hottest social network for entrepreneurs | LinkedIn is way more than just your online resume and Rolodex. LinkedIn is now a go-to source of business news, a content publishing platform and a contact relationship manager (CRM).
Find out why LinkedIn is the best social media platform ... |
| Sep 23, 2013 | Eight key tips to selling online – without being slimy | When push comes to shove, as an entrepreneur you’re going to be selling something online eventually. The good news is you don’t need to become a jerk.
1. Firstly, forget social media!
For selling, social media is going to disappoint you. So... |
| Sep 6, 2013 | Five blogging boo-boos to avoid | Writing a great blog post doesn’t need to overwhelm you, there are certainly some common potholes that you can easily swerve.
Here are five mistakes you should (*nearly) always avoid.
Why not re-jig that to My Advice to First Time Plumbers,... |
| Aug 26, 2013 | Learning to use LinkedIn like a pro | Learning to use LinkedIn like a pro is a great way to show your credibility, win clients, attract staff, and propel your business.
Here is a short guide to take you from the basics through to being a true pro!
3. Intermediate: Sharing conte... |
| Aug 12, 2013 | The 10 commandments for reaching A-List bloggers | Getting backlinks, retweets, endorsements and social mentions from influential bloggers is a powerful way to give your content marketing a real boost. However, the challenge is that they get hundreds of outreach emails every day.
So how do ... |
| Jul 12, 2013 | Six ways time-poor entrepreneurs can get more mileage from content marketing | Content marketing is being hailed as the holy grail for marketers and start-ups everywhere.
But what we often overlook is that it’s hard work and time-consuming, so it’s easy to see why time-poor entrepreneurs simply don’t get around to it.... |
| Jun 28, 2013 | Are you making these three mistakes on Twitter? | Twitter for business can be an absolute minefield – wasting your time, getting no ROI, damaging your reputation, committing embarrassing faux pas and having staff bludge.
Plus it seems there are three other common mistakes that can prevent ... |
| Jun 2, 2013 | The five easiest ways to start your web marketing | Getting started can be the most overwhelming part of marketing on the web. But there’s no reason why you should be stopped in your tracks.
Here are the easiest ways for you to get your marketing started on the web.
3. Blog and share on soci... |
| May 3, 2013 | Do you recognise these seven marketing sins? | We receive thousands of marketing messages every day, and it’s easy to make mistakes.
But by avoiding these seven common mistakes, your marketing will hopefully be more useful than useless.
Mistake #3: Using jargon
There’s seldom place for ... |
| Apr 12, 2013 | Why cloud technology will transform marketing | As time goes on, technology inevitably improves. Business should move with the times and, therefore, move with technology. This seems like quite a simple formula when you think about it and you would assume that this just happens naturally.... |
| Apr 5, 2013 | Have you made the move from blogger to content marketer? | Blogging is very important, but as a business owner what is even more valuable is evolving this into content marketing.
The key to graduating from a blogger to a fully-fledged content marketer is having a system in place to grow leads and m... |
| Mar 22, 2013 | Five steps to humanise your business | The web represents huge opportunities for start-up entrepreneurs to humanise their organisations.
This makes us much more likable and trustworthy than the bigger corporates we may face as competitors.
2. Listening
All this involves is setti... |
| Mar 8, 2013 | Inbound marketing 101 for start-ups | Inbound marketing, also known as content marketing, is the art of publishing useful information that attracts customer to you.
Here’s a crash course in how it works!
This is a page on your website where people can download your content whet... |
| Feb 22, 2013 | Are you tempted to buy followers? Please don’t | Buying Twitter followers, Facebook fans or email lists often seems like the easy option.
But it’s the work of the devil – or at least the work of a lazy entrepreneur. Here’s why it is fatally flawed.
The people on the list won’t have heard ... |
| Feb 8, 2013 | How to drive revenue through your blog | If you are an entrepreneur with a blog, you’ll no doubt be keen to learn the different ways to monetise it. Otherwise it’s really just a hobby.
Here are three ways I recommend you do it:
The best way I’ve found to sell these affiliate produ... |
| Jan 25, 2013 | Nine things I’ve learnt from a website redesign | When you find yourself in your client’s shoes, it’s a very valuable learning experience.
I’ve been involved in the redesign of my company’s website and wanted to share what I’ve learnt so far.
Ensure you have 301 redirects for pages you’ve ... |
| Dec 14, 2012 | Three web predictions for 2013 | If you’ve been following along with my column this year, thank you, and I predict you’ll be in for a few victories in 2013. I want to finish with three predictions for you next year.
1. Your business blog will get some real traction
As your... |
| Nov 30, 2012 | Seven guiding principles to follow on the web | As we all try to navigate the constant change that happens on the web, there are some things that will always hold true.
Here are seven guiding principles you should follow:
When you are inviting people to download your premium content, you... |
| Jul 30, 2012 | Five web design trends that every start-up should heed | When Melbourne-based web business RedBubble decided it was time for a revamp of its site, the process wasn’t a quick and easy one.
The business, which acts as an online marketplace for artistic creations, spent 18 months rethinking its stra... |
| Jun 13, 2012 | Rediscovering business truths | Yesterday, I was fortunate to be invited by StartupSmart blogger Adam Franklin to his Social Media Down Under event.
I’m normally reluctant to spend a day locked in a room full of social media experts, but Adam’s line up featured some exper... |
| Oct 29, 2009 | SmartCompany Web Award winners announced | Shopping coupon site RetailMeNot has scooped the pool at the inaugural SmartCompany Web Awards, winning the awards for best search strategy, best social media strategy and best overall website (20 staff or less).
The awards, sponsored by We... |
