| Date | Title | Description |
| 05.07.2024 | Experts weigh in on Oracle’s departure from adland | Oracle has hit headlines this month across the globe, with news it is shutting down its ads business. The company revealed revenue declined to $USD 300 million in the 2024 fiscal year, compared to $USD 2 billion in reported revenue in 2022.... |
| 07.02.2023 | Check out the 10-page pitch deck a new adtech startup used to raise $8 million to help influencers and film studios power product placement with AI | Rembrand CEO and founder Omar Tawakol. BlueKai This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
The new adtech company Rembrand uses AI to digitally place products in videos.
Investors in ... |
| 25.04.2015 | Is Seattle Silicon Valley’s Next Favorite Stop? | Hadi Partovi Contributor
Hadi Partovi is a technology investor and entrepreneur and is the co-founder and chief executive of the Seattle-based nonprofit Code.org.
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The silver lining to all the bad news around d... |
| 23.07.2014 | Oracle sets out to redefine the data-driven enterprise | Data makes the modern world go round and by being able to use it effectively companies can gain a competitive advantage, improve customer experience and enhance operational efficiency.
Database specialist Oracle has combined a number of its... |
| 28.05.2014 | Datalogix Raises $45 Million Series C To Pipe Offline Purchase Data To Facebook And Twitter | Social networks have to prove return on investment to get advertisers to buy bigger campaigns, so they turn to Datalogix to tell them when ads drive brick-and-mortar sales. Datalogix has become a critical cog in Facebook and Twitter’s monet... |
| 08.03.2014 | Success, Reality And The Myth Of “Up And To The Right” | Contributor Contributor
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The dinner that destroyed Gawker
Author Ryan Holiday on “the nature of world-altering success”
Editor’s note: Jeff Richards is a managing partner at GGV Capital, a $1.6 billion venture ... |
| 25.02.2014 | Roundup: Zulily, BlueKai, Koru, and Washington MWC Delegation | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Recent notable developments in Seattle tech include: Zulily’s initial earnings report wows Wall Street; BlueKai is acquired by Oracle; Koru names its initial college and unive... |
| 25.02.2014 | Oracle Acquires BlueKai | Oracle (NYSE:ORCL) is to acquire BlueKai, a Bellevue, WA-based provider of a big data marketing platform.
The amount of the transaction was not disclosed.
Led by Omar Tawakol, CEO and backed by Battery Ventures, Redpoint Ventures, GGV Capit... |
| 24.02.2014 | Oracle Is Buying BlueKai For Big Data Marketing | Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing marketing campaigns.
According to Oracle, BlueKai has the “world’s largest third party da... |
| 05.12.2013 | Twitter's new retargeted promoted tweets offer 195% higher conversion, company says | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Twitter launched retargeted advertising today in ... |
| 05.12.2013 | Twitter's new retargeted promoted tweets offer 195% higher conversion, company says | Twitter launched retargeted advertising today in mobile via an ad product the company calls “tailored audiences.” The product had been in private beta for three months, but is now available globally to any advertisers.
Essentially, since yo... |
| 04.12.2013 | Twitter Is About To Officially Launch Retargeted Ads [Update: Confirmed] | Twitter is ready to roll out retargeted ads fueled by browser cookies, sources confirm. Twitter could make the announcement as soon as tomorrow, expanding retargeted ads beyond the “experimental” phase that started in July. The secret sauce... |
| 30.10.2013 | Neustar buys Aggregate Knowledge for $119M to help marketers target audiences on social media | Enterprise technology giant Neustar just acquired Aggregate Knowledge for $119 million in cash consideration.
Aggregate Knowledge, otherwise known as “AK,” sells its software to chief marketing officers, and offers insight into where market... |
| 27.09.2013 | When cookies go away: Google, ad exchanges, and ISPs fighting to control the future of the Internet | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
In a giant “game of thrones,” Google, ad networks, internet service providers, browser manufacturers, and mobile operating system vendo... |
| 27.09.2013 | When cookies go away: Google, ad exchanges, and ISPs fighting to control the future of the Internet | In a giant “game of thrones,” Google, ad networks, internet service providers, browser manufacturers, and mobile operating system vendors are engaged in a massive — and mostly secret — battle for control of the future of the Internet.
Or, a... |
| 09.09.2013 | BlueKai Expands International Footprint | Data Activation Company Opens New London Office and Names Former Microsoft Executive as Managing Director of UK
CUPERTINO, CA. and LONDON, UK – September 9, 2013 – BlueKai, the only independent SaaS solution for data management, analysis an... |
| 15.06.2013 | Doing Mobile Monetization The Right Way | Editor’s note: Chris Moore is a partner at Redpoint Ventures where he focuses on making investments in consumer Internet, online marketing and SaaS companies. Follow him on his blog and Twitter @Moorski.
This year alone, there is an $11.4 b... |
| 25.04.2013 | Datalogix Raises $25M To Pump Juicy Offline Purchase Data Into Google And Facebook | Datalogix’s offline purchase data is the not-so-secret weapon giant publishers use to target their ads and measure whether they boost consumer spending. Businesses like Facebook are becoming dependent on this ROI data, allowing Datalogix to... |
| 16.04.2013 | Data Company BlueKai Targets CPG Advertisers With IRI Partnership | BlueKai and Information Resources, Inc. just announced a partnership that will enable consumer packaged goods manufacturers to access IRI’s offline shopping data through BlueKai and use it to target ads.
This is the first time BlueKai has b... |
| 27.02.2013 | Facebook Lets Advertisers Tap Purchase Data Partners To Target Customers, Categories Like Car-Buyers | Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is now allowing advertisers to target hashed lists of existing and potential customers, and categories like role-... |
| 21.11.2012 | Ad Targeting Service Chango Raises $12M To Fund Expansion, Launches New Programmatic Marketing Platform | The Toronto-based online advertising and marketing company Chango just announced that it has raised $12 million. All of the participants in Chango’s last funding round also participated in this one, including iNovia, Rho Canada Ventures, Me... |
| 23.08.2012 | The hot new CxO: Chief Marketing Technology Officer? [infographic] | Maybe software is eating the world.
Or at least the world of marketing, where marketing automation tools such as Hubspot and Marketo are being added to traditional database marketing, customer relationship management systems, and emerging s... |
| 23.08.2012 | The hot new CxO: Chief Marketing Technology Officer? [infographic] | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Maybe software is eating the world.
Or at least t... |
| 19.05.2012 | Hyperlinks Are Dumb And Bleeding Money; How To Ensure Yours Aren’t | Editor’s note: Oliver Roup is the founder and CEO of VigLink, a service that makes it easier to use affiliate programs on your blog or website.
When an email hits our inbox, we know not only who it’s from but their entire web imprint. Linke... |
| 17.11.2011 | iPad buyers are exactly who you think they are, but with pets (infographic) | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Although the $199 Kindle Fire hybrid e-reader and tablet has captured a lot of consumer attention in the last few weeks, Apple’s iPad i... |
| 24.05.2011 | Why the CEO of one of Seattle’s hottest startups moved to Cupertino | Omar Tawakol
I always considered BlueKai one of the hidden gems of Seattle’s startup community, a fast-growing online advertising platform with the promise of an aQuantive. So, when the 5-year-old company sent over a press release with a Cu... |
| 22.03.2011 | Brilig raises $1.8M to grow advertising data marketplace | Brilig, an advertising data marketplace, has raised $1.8 million in funding.
The company provides a platform for individuals and companies to buy and sell data. This allows sellers to profit from their data and gives buyers access to a libr... |
| 26.01.2011 | BlueKai Buys Ad Data Analytics And Optimization Startup TrackSimple | We’ve learned exclusively that BlueKai, an online auction-based data exchange, has bought TrackSimple, an analytics company that provides reporting, analysis and prediction services to media companies. Terms of the deal were not disclosed b... |
| 29.10.2010 | How to make your startup succeed where others have failed | Gene Yoon has been a founder, startup executive, venture capitalist and lawyer over the last decade in Silicon Valley. His current startup, Bynamite, is attempting an idea that many have failed at before. He submitted this story to VentureB... |
| 16.06.2010 | Demand Media Taps Joost For Video Advertising Sales And Technology | Video distribution and monetization platform provider Joost, owned by Adconion Media Group since its assets were acquired in November 2009, is today announcing a global sales and technology partnership with online publishing powerhouse Dema... |
| 15.06.2010 | Magnetic raises $4M to target ads using search data | Magnetic, a startup that uses search engine data to help advertisers reach the right audience, has raised $4 million in its first round of institutional funding.
New York City-based Magnetic, previously called Domdex, is similar to some way... |
| 11.03.2010 | Battery Ventures raises $750 million | The multi-stage venture firm is looking to pump cash into tech companies at any stage.
Waltham-based Battery Ventures has finalized $750 million in commitments for its ninth venture fund. The firm casts a wide net for deals—it’s stage-agnos... |
| 01.02.2010 | BlueKai Pulls in $21M Series C Round to Enable Targeted Web Ads | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
BlueKai, a Bellevue, WA-based Internet data exchange company that connects companies with information on the behavior of their customers, has wrapped up a $21 million Series C... |
| 01.02.2010 | BlueKai Raises $21 Million For Online Target-Marketing Data Exchange | BlueKai, an online auction-based data exchange, has raised $21 million in funding from GGV Capital, Redpoint Ventures and Battery Ventures. This round of funding brings the startup’s total funding to $35 million.
Launched in 2008, BlueKai a... |
| 01.02.2010 | BlueKai Raises $21M in Series C Funding Round | BlueKai, a Bellevue, WA-based online auction-based advertising data exchange for marketers, ad networks and publishers, has closed a $21m Series C round of financing.
The round was led by GGV Capital (formerly Granite Global Ventures), with... |
| 09.09.2009 | BrightRoll launches behavioral targeting for video ads | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
[Correction: This article originally and incorrec... |
| 09.09.2009 | BrightRoll launches behavioral targeting for video ads | [Correction: This article originally and incorrectly described comScore as the only ad network in comScore’s top 10 Web video properties. ComScore does not include BrightRoll or other ad networks on its list. BrightRoll only claims that the... |
| 08.04.2009 | Sugar-coated corporate speak | The direct-marketing industry has a long, troubled history of sneaking around
There's a new class of internet companies that collect cookie data across websites and sell compiled personal data to advertisers. This means, for example, that M... |
| 26.02.2009 | Fourth-generation ad networks | What do they look like?
There has been a proliferation of online ad networks over the last decade. There are three distinct generations of ad networks, and they have each excelled at a different part of the value chain:
First Generation: Co... |
| 21.12.2008 | Funding roundup - week ending 12/20/08 | Taptu, Chegg, BlueKai and Overlay.tv are among the companies raising funds
Here's a list of some companies in the consumer Internet, digital media, advertising, and mobile sectors that raised money in the last week.
Icera Inc. raised $70 mi... |
| 16.12.2008 | BlueKai Makes Splash with $10.5M Round, Wants Advertisers to Understand Consumer Intentions | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
BlueKai, an online-marketing startup in Bellevue, WA, has nailed down one of the bigger tech venture deals of the past few months. The company is announcing today it has close... |
| 16.12.2008 | $2.6M Helps Healionics Heal, Uptake Takes In $3M, BlueKai Gets $10.5M Boost, & More Seattle-Area Deals News | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Maybe it’s because everyone is trying to get their deals announced before the holidays, but it was a busy week in the Northwest, with plenty of activity in mobile software, on... |
| 15.12.2008 | BlueKai raises $10.5M to help sell consumer data | BlueKai, which runs a marketplace where advertisers can buy data about online shoppers, has raised $10.5 million in a second round of funding.
The Bellevue, Wash. startup allows shopping sites that have collected data about your interests a... |
