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| Sep 17, 2014 | A peek at the marketing technology stack of the future | This sponsored post is produced by Radius.
A recent report on the marketing technology landscape from Scott Brinker, Co-founder and CTO of Ion Interactive and author of the Chief Marketing Technologist blog, catalogued the stack of technolo... |
| Aug 2, 2014 | Final speaker lineup announced! GrowthBeat on Tuesday and Wednesday | GrowthBeat is coming up next week on August 5-6, and it’s shaping up to be one of the most in-depth, intimate marketing-tech events of the year.
We’re bringing you some of the best and brightest in modern digital marketing for a series of ... |
| Aug 2, 2014 | Final speaker lineup announced! GrowthBeat on Tuesday and Wednesday | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GrowthBeat is coming up next week on August 5-6, and it’s shaping up to be one of the most in-depth, intimate marketing-tech events of... |
| Aug 1, 2014 | TripIt to reveal its marketing magic sauce at GrowthBeat conference next week | As the world’s highest-rated travel-organizing app, TripIt has grown to serve over 10 million travelers worldwide by delighting them throughout their customer journey with timely and relevant information that takes the stress out of traveli... |
| Jul 31, 2014 | Contest: Win free tickets to GrowthBeat | We’re hosting the first inaugural GrowthBeat conference next week in San Francisco, focused entirely on the science and art of marketing via technology. Tickets are $900 — but we want to give you a chance to win free access.
It’s going to b... |
| Jul 31, 2014 | Contest: Win free tickets to GrowthBeat | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
We’re hosting the first inaugural GrowthBeat conf... |
| Jul 30, 2014 | Drumroll: Announcing the 2014 GrowthBeat Innovation Showdown finalists | We received over 100 quality startup applicants to the GrowthBeat Innovation Showdown, one of the highlights of VentureBeat’s first annual event on the data, apps and science of successful marketing (next Tuesday and Wednesday, August 5th a... |
| Jul 30, 2014 | Here's how one e-commerce company increased purchase conversions by 20% | Businesses know more about their customers than ever before.
But in order to build a 360-degree view of these customers and transcend data “silos,” marketers need to build a holistic approach that’s focused on the customer, not the data — o... |
| Jul 27, 2014 | Hootsuite & Get Satisfaction to share strategies on how to keep customers coming back | Ninety-three percent of human interaction relies on non-verbal queues. That’s surprising, given our ever-increasing reliance on digital communications via social and mobile technologies. So how does a business build authentic, sustainable r... |
| Jul 26, 2014 | 7-Eleven & Medallia to open up on how to create fierce customer loyalty | Over the years online retailers and marketplaces have steadily increased competitive pressure on traditional retail, largely because they can better understand and act on customer intent and experience.
Session Speakers:
Ken Fine, CCO, Meda... |
| Jul 25, 2014 | Cutting-edge marketers, here's why you don't want to miss GrowthBeat | GrowthBeat is coming up on August 5-6, and it’s shaping up to be one of the most provocative marketing-tech events of the year.
We’re bringing you some of the best and brightest in modern digital marketing for a series of never-before-seen... |
| Jul 24, 2014 | 1,400 marketing tech vendors! How to select technology without dying trying | With 1,400 marketing-tech vendors touting solutions that can drive ROI, increase visitors, and raise revenue, even the most experienced, up-to-date marketer gets overwhelmed.
And companies offer no assurance of interoperability across these... |
| Jul 23, 2014 | LinkedIn to Acquire Bizo for $175M | LinkedIn (NYSE:LNKD) has agreed to acquire Bizo, a San Francisco, CA-based provider of data management and targeting technology.
The transaction is valued at approximately $175m, subject to adjustment, in a combination of approximately 10% ... |
| Jul 23, 2014 | LinkedIn picks up marketing platform Bizo for $175M | LinkedIn makes around 20% of revenue from advertising, but may be looking to increase that number
Unlike others in the social media space, specifically Twitter and Facebook, LinkedIn is less reliant on advertising dollars to stay afloat, in... |
| Jul 23, 2014 | LinkedIn Is Acquiring B2B Marketing Platform Bizo | LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about $175 million (subject to adjustment) in a combination of about 10% stock and 90% cash.
Bizo offers products to help brands with their display and ... |
| Jul 22, 2014 | How Zappos is personalizing the consumer ad experience | E-commerce websites like Zappos rely heavily on advertising to engage and re-engage shoppers online.
In today’s atmosphere of banner-blindness, top performers are increasingly leveraging programmatic media buying. It enables them to dynamic... |
| Jul 20, 2014 | One Kings Lane makes data count, drives bigger sales with fewer emails | For consumer brands, engagement is a critical way to limit churn and prevent shopping cart abandonment.
Shoppers engage with a brand across multiple devices — mobile and desktop — and it’s often through email that retailers bring an indecis... |
| Jul 19, 2014 | The Hard Rock Cafe spotlights how it uses online marketing tech to drive growth | One industry sector we are dedicated to exploring at VentureBeat includes the data, apps, and science of successful marketing.
Recently, we engaged the Hard Rock Cafe senior director of digital marketing and CRM Kim Matlock, along with Priv... |
| Jul 18, 2014 | GrowthBeat will show you why smarter CRMs enable businesses to get ahead and grow | GrowthBeat, our new event exploring the data, apps, and science of successful marketing, is coming up on Aug. 5 and Aug. 6 in San Francisco.
Today, we’re excited to announce a new session with 6Sense CEO and founder Amanda Kahlow and Pure S... |
| Jul 18, 2014 | GrowthBeat will show you why smarter CRMs enable businesses to get ahead and grow | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GrowthBeat, our new event exploring the data, apps, and science of successful marketing, is coming up on Aug. 5 and Aug. 6 in San Franc... |
| Jun 26, 2014 | Marketing contributes 20-60% of company revenues for companies using marketing automation | Marketing is taking a bigger seat at the revenue table, according to a new study released by B2B marketing automation vendor Bizo and enterprise software giant Oracle. In fact, marketing departments now account for up to 60 percent of busin... |
| Jun 24, 2014 | Expanding nurturing beyond email | This sponsored post is produced by David Karel, CMO of Bizo.
The biggest gains B2B marketers have made in the last five years — in terms of impacting the business – are thanks to their investment in marketing automation, the software platfo... |
| May 19, 2014 | Welcome to VentureBeat's new marketing-tech channel | People often ask me what the most popular news topics are on VentureBeat. Some answers might not surprise you: Google vs. Apple, Facebook vs. Twitter, or Microsoft vs. everyone. These are classic tech industry stories: Godzilla vs. King Kon... |
| May 8, 2014 | Demandbase launches ‘first ever’ B2B marketing cloud — which Oracle, Adobe, and Salesforce use | The big focus of most of the major marketing clouds that have launched in the past few years is B2C: working to enable one-to-one communication between brands and millions of connected consumers. That’s actually a departure from where marke... |
| Apr 7, 2014 | Anonymous marketing automation? New tool nurtures unknown prospects everywhere | What if you could automate, target, and personalize marketing to anonymous business software buyers through their entire purchasing journey, and not just the last 10 percent of it when they’re making final decisions?
That’s the promise of a... |
| Apr 7, 2014 | Anonymous marketing automation? New tool nurtures unknown prospects everywhere | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
What if you could automate, target, and personali... |
| Aug 9, 2013 | 5 tips for hiring in an aggressive economy | This is a guest post by Russell Glass, CEO of Bizo.
With the economy on the uptick, the stock market flirting with all-time highs, and companies across multiple sectors aggressively hiring, firms in Silicon Valley and other tech hotspots li... |
| Jun 26, 2013 | Bizo Receives $12.5M Venture Debt Financing from City National Bank | Bizo, a San Francisco, Calif.-based provider of a business marketing platform, received $12.5m venture debt financing from City National Bank.
The company intends to use the proceeds to continue to grow, expand its platform and make strateg... |
| Jun 25, 2013 | Bizo Announces $12.5M in Venture Debt |
SAN FRANCISCO, CA, Leader in business audience marketing, today announced it has raised $12.5 million in venture debt financing from City National Bank.
>> Click here for more funding data on Bizo
>> To export Bizo funding d... |
| Feb 4, 2013 | Business-Focused Ad Startup Bizo Reports $22M In Revenue For 2012 | Bizo, a startup that helps advertisers reach a business audience, says that it brought in $22 million in revenue in 2012, and that its annualized run rate at the end of the year was $30 million.
The company spun off from ZoomInfo in 2009, a... |
| Nov 28, 2012 | LinkedIn Launches Ads API, Enabling Custom Tools For Large-Scale Campaigns | LinkedIn is announcing a new Ads API, which could bring more large-scale social marketing campaigns to the professional networking site.
In a blog post that the company plans to publish on its marketing website later today, Marketing Soluti... |
| Oct 15, 2012 | Business-Focused Ad Startup Bizo Launches Its News And Community Site Digital Marketing Remix | Bizo, a startup offering to help online advertisers reach a business audience through services like retargeting, is launching a new website and weekly newsletter today called Digital Marketing Remix.
In the press release announcing the site... |
| May 31, 2012 | Business-Focused Ad Startup Bizo Launches Self-Serve Retargeting | Startup Bizo tries to help advertisers reach a business audience using methods like retargeting. Now it’s making those retargeting capabilities available in a self-serve product.
For anyone who needs a refresher on the nomenclature, if you ... |
| Apr 2, 2012 | Bizo Closes $10M Series B |
SAN FRANCISCO, CA, Global leader in business audience marketing, announced that it has closed a $10 million Series B equity financing expansion round led by Crosslink Capital.
>> Click here for more funding data on Bizo
>> T... |
| Apr 2, 2012 | Business Audience Marketing Company Bizo Raises $10M | Bizo, a company offering technology to help advertisers reach a business audience, has raised $10 million in a Series B round of funding.
The company has now raised a total of $20 million. Crosslink Capital led the round, and the firm’s new... |
| Apr 2, 2012 | Bizo Closes $10M Series B Equity Financing | Bizo, a San Francisco, CA-based provider of business audience marketing solutions, has closed a $10m Series B equity financing.
The round was led by Crosslink Capital, with participation from existing investors Bessemer Venture Partners and... |
| Dec 10, 2009 | Down To Business: Amazon Announces Its AWS Start-Up Challenge Winners | Amazon has announced the winners of its 2009 Amazon Web Services (AWS) Start-Up Challenge. The main criteria was to come up with a start-up that could have a lasting impact while utilizing AWS for its infrastructure. The grand prize winner ... |
| Dec 2, 2009 | Vulcan Backs Bizo, EndoGastric Closes Financing, Datacastle Raises $3M, & More Seattle-Area Deals News | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
It was a pretty quiet week for deals in the Northwest, what with the Thanksgiving holiday. But there was some activity in the software, Internet, and medical device sectors.
—... |
| Dec 2, 2009 | Bizo Completes $6M Equity Financing | Bizo, an online B2B audience targeting platform and advertising network, announced the completion of a $6m round of equity financing.
The round was led by Bessemer Venture Partners with participation from existing investors Venrock, Vulcan ... |
| Dec 2, 2009 | What Bizo will do with its $6M second round | Bizo CEO Russell Glass doesn’t want you to see his clients’ ads. Unless you’re a top-level exec whose browser cookie says you have lots of money and like to spend it.
“We are putting 100 percent of the impressions in front of execs,” Glass ... |
| LinkedIn приобрел маркетинговый стартап Bizo | Социальная сеть для деловых контактов LinkedIn совершает уже вторую сделку на этой неделе, приобретая маркетинговый стартап Bizo за $175 млн. Примерно 10% суммы будет выплачено акциями, а 90% наличными, отмечается в сообщении. Как ожидается... |