Startups
Some companies have lofty goals. To fight disease. Or feed the world. Or save the planet. At Birds Eye our ambition is humble. We just want to help people eat more vegetables. So, every day, for nearly a century, we’ve worked tirelessly to make vegetables irresistible. Easier to buy. Store. Prepare. And serve. More delicious. More delightful. Because when people get more of their daily nutrition from vegetables and plants, remarkable things happen. They experience less obesity, diabetes, heart disease and cancer. Farmers can feed more people using less land, water, and energy. Fewer chemicals are needed. Fewer greenhouse gases are released. Which means that helping people eat more vegetables may actually help fight disease, feed the world and save the planet. It seems your Mom was right all along: it’s good to eat vegetables. So we make vegetables good to eat.
Overview
Location
United States, Illinois, Chicago
Employees
501-1000
Founded date
2003
Mentions in press and media 9
| Date | Title | Description |
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| Mar 25, 2025 | Conagra to close Michigan pie filling plant, lay off about 85 workers | Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Conagra Brands plans to close a nearly 100-year-old plant in Fennville, Michigan, the company said in a statement. The closure, w... |
| Jan 25, 2025 | Campbell’s Company Shakes Up Leadership Amid Industry Changes | In the world of food and beverage, change is the only constant. The Campbell’s Company, a titan in the industry, has recently made waves by appointing Risa Cretella as the new president of its meals and beverages unit. This move comes as pa... |
| Jan 24, 2025 | The Campbell’s Company names new exec to head meals and beverage unit | Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: The Campbell’s Company named Risa Cretella as president of its meals and beverages unit starting in February. She takes over from... |
| Jan 7, 2025 | Americans Using GLP-1 Drugs Are Spending Less on Groceries & UPFs | 4 Mins Read US households with at least one user of GLP-1 drugs like Ozempic are spending 6-9% less on groceries, with the sharpest declines seen in ultra-processed categories. For Ozempic users, chips, baked goods, calories, and grocery bi... |
| Aug 12, 2024 | Conagra Brands acquires premium meat stick brand Fatty | Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Conagra Brands purchased Sweetwood Smoke & Co., the maker of Fatty Smoked Meat Sticks, for an undisclosed amount, the Chicago... |
| Jun 18, 2024 | Birdseye Adds New Features to its AI-Powered Email Marketing Platform | Birdseye, an emerging force in AI-powered retail and e-commerce marketing, has launched new features in its autonomous email marketing platform that empower retailers to liquidate inventory using its one-click artificial intelligence (AI) s... |
| Apr 10, 2024 | Conagra Brands to close Wisconsin Birds Eye plant and lay off 252 people | Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Conagra Brands is closing a facility in Beaver Dam, Wisconsin that produces its Birds Eye frozen brand. The Illinois-based CPG giant said 252... |
| Apr 5, 2024 | Conagra chips away at volume decline | CHICAGO — Volume improved sequentially at Conagra Brands, Inc. in the third quarter ended Feb. 25, but it still declined 1.8% when compared to the previous year’s third quarter. Volume declines were 6.6% in the first quarter and 2.9% in the... |
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FAQ about Birds Eye
When was Birds Eye founded?
Birds Eye was founded in 2003.
What has the press written about Birds Eye?
Parsers VC has collected 9 articles mentioning Birds Eye, among them “Conagra to close Michigan pie filling plant, lay off about 85 workers” (Mar 25, 2025) and “Campbell’s Company Shakes Up Leadership Amid Industry Changes” (Jan 25, 2025).
Is Birds Eye still active?
Yes, Birds Eye is active; its latest activity on Parsers VC dates from May 1, 2025.