Startups
Welcome to the Birds Eye Facebook. Our products have been family favourites for over 60 years, providing healthy, natural food for generations.
Overview
Location
United Kingdom, England, London
Employees
201-500
Phone
+44 800 332277
Founded date
1946
Mentions in press and media 9
| Date | Title | Description |
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| Jun 1, 2022 | Birds Eye Recreates Its Bestselling Fish Fillets In Vegan Format | 4 Mins Read Birds Eye has expanded its Green Cuisine range to include Battered Fishless Fillets. It comes as the company seeks to replicate its most successful conventional lines. The animal-based Birds Eye Battered Fish Fillet is the most ... |
| May 31, 2022 | Birds Eye Launches Green Cuisine Battered Fishless Fillets in the UK | Frozen food brand Birds Eye has added Battered Fishless Fillets to its plant-based Green Cuisine range in the UK. The launch follows the success of the brand’s first alt-fish product, Fishless Fingers, which achieved £630,000 in sales in it... |
| Apr 29, 2022 | Iglo Germany Introduces Vegan Baked Fish and Kids Chick*n Dinos to Green Cuisine Range | From May, iglo / Birds Eye’s plant-based Green Cuisine product line will see two new offerings in Germany: vegan “Oven Baking Fish” and “Chicken” Dinos for children. The Green Cuisine, which first launched in Germany in January 2020, covers... |
| Jun 8, 2020 | Birds Eye in “Major Strategic Launch” With Vegan Sausage Rolls in UK | Frozen food brand Birds Eye has expanded its plant-based product range in the UK with the launch of a vegan sausage roll and the company’s marketing director has said that the launch is a strategic expansion into a extremely important space... |
| Jan 9, 2020 | Iglo Launches Green Cuisine Line in Germany | Frozen food brand iglo launches its Green Cuisine line in Germany today with a range of nine new products to establish an independent category of meat alternatives on the frozen food shelf. Iglo is owned by Nomad Foods Europe, through which... |
| Aug 21, 2019 | Birds Eye’s £2 Million Marketing Campaign for Plant-Based Green Cuisine Line | UK frozen food producer Birds Eye has launched a £2 million marketing push on its new range of vegan products including a TV advert featuring comedic veggie vampires. The Green Cuisine range currently consists of frozen burgers, sausages an... |
| Mar 22, 2019 | Frozen Food Giant Birds Eye Acknowledges Veganism | Birds Eye has announced the launch of new plant-based options as part of a vegan line called Green Cuisine, which will debut with vegan sausages, burgers, and Swedish style meatballs, available from 21st March in Asda stores UK. As more and... |
| May 13, 2010 | UK is urged to ‘Keep It Light' as New Consumer Campaign is launched to Improve Hydration Health of the Nation | National Hydration Survey Uncovers Brits’ Surprising Lack of Knowledge and Dangerous Hydration Habits London – May 13th 2010 – ‘Keep It Light!’, a new consumer campaign is launched today in light of new research, which has uncovered habitua... |
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FAQ about Birds Eye
When was Birds Eye founded?
Birds Eye was founded in 1946.
What has the press written about Birds Eye?
Parsers VC has collected 9 articles mentioning Birds Eye, among them “Birds Eye Recreates Its Bestselling Fish Fillets In Vegan Format” (Jun 1, 2022) and “Birds Eye Launches Green Cuisine Battered Fishless Fillets in the UK” (May 31, 2022).
Is Birds Eye still active?
Yes, Birds Eye is active; its latest activity on Parsers VC dates from Jul 13, 2022.