There was a time when the bicycle was the most important form of transportation in cities.
It was fast, cheap, healthy, safe, practical and fashionable.
Then another vehicle, the car, became the thing everyone wanted, and it took over. It ultimately made streets impracticable for children playing and walking to school, and adults using and enjoying their city space.
Urban cycling became dangerous and socially disregarded.
So, like any other product and practice, the bicycle rose, and then fell towards its definite end. Right?
Wrong! Cycling in cities is growing again, everywhere in cities of developed countries!
Why? Because not only it is still a fast, cheap, healthy, practical and once again fashionable way of travelling, but also because it is the most efficient mode of travel on Earth and it frees up a lot of the valuable space in our cities.
So, city administrations are converting their policies to make the bicycle return, people are enjoying the change, and local businesses are profiting from the more local lifestyles.
Biklio embraces this change and will accelerate it. How? It connects the aspirations of bicycle users, local businesses and the city, distributing bike benefits in the community.
Biklio creates a network of cycling friendly local businesses, like shops, restaurants, caffes, florists, hairdressers, grocery stores, gelaterias, and so on.
In a basic utilization scenario, you’ll see the Biklio User looking up for Biklio Spots in the app, riding to a destination, getting a notification congratulating him for having become eligible for local Benefits, showing the eligibility proof screen to the shopkeeper and getting his Benefit.
Local businesses want to attract new customers among the bicycle user community segment and want to associate their business with the Biklio values. To belong to Biklio, they give Benefits to customers who arrive at the area cycling.
These Benefits are all around the city. Just as sought by the local authorities, Biklio is incentivizing cycling. For them, it is also about collecting cycling data that is valuable for mobility planners and decision makers.
Which Biklio ingredients will achieve this vision?
First, the Biklio’s app mechanism to prove that the user is actually cycling. Through the device’s accelerometer and gyroscope, the app detects whether you are cycling and creates a mechanism of eligibility to Benefits.
Second, the app is ultra simple to use. You’re not required to open and interact with the app prior to each trip. Simply get a notification at the destination congratulating you about choosing to cycle and informing about your locally available Benefits. At the shop, you show a Claim screen to the shopkeeper as a proof of your entitlement to a Benefit. The app also does not burden your phone with GPS activation during your trip: no intrusion and no excessive battery consumption.
Biklio is not just another discount campaign. It has material benefits for users, but the key is to provide recognition for one’s actions, to belong to a meaningful community, and to expand the unique experience of cycling.
Bike with benefits. You benefit the community, the community benefits you.
It was fast, cheap, healthy, safe, practical and fashionable.
Then another vehicle, the car, became the thing everyone wanted, and it took over. It ultimately made streets impracticable for children playing and walking to school, and adults using and enjoying their city space.
Urban cycling became dangerous and socially disregarded.
So, like any other product and practice, the bicycle rose, and then fell towards its definite end. Right?
Wrong! Cycling in cities is growing again, everywhere in cities of developed countries!
Why? Because not only it is still a fast, cheap, healthy, practical and once again fashionable way of travelling, but also because it is the most efficient mode of travel on Earth and it frees up a lot of the valuable space in our cities.
So, city administrations are converting their policies to make the bicycle return, people are enjoying the change, and local businesses are profiting from the more local lifestyles.
Biklio embraces this change and will accelerate it. How? It connects the aspirations of bicycle users, local businesses and the city, distributing bike benefits in the community.
Biklio creates a network of cycling friendly local businesses, like shops, restaurants, caffes, florists, hairdressers, grocery stores, gelaterias, and so on.
In a basic utilization scenario, you’ll see the Biklio User looking up for Biklio Spots in the app, riding to a destination, getting a notification congratulating him for having become eligible for local Benefits, showing the eligibility proof screen to the shopkeeper and getting his Benefit.
Local businesses want to attract new customers among the bicycle user community segment and want to associate their business with the Biklio values. To belong to Biklio, they give Benefits to customers who arrive at the area cycling.
These Benefits are all around the city. Just as sought by the local authorities, Biklio is incentivizing cycling. For them, it is also about collecting cycling data that is valuable for mobility planners and decision makers.
Which Biklio ingredients will achieve this vision?
First, the Biklio’s app mechanism to prove that the user is actually cycling. Through the device’s accelerometer and gyroscope, the app detects whether you are cycling and creates a mechanism of eligibility to Benefits.
Second, the app is ultra simple to use. You’re not required to open and interact with the app prior to each trip. Simply get a notification at the destination congratulating you about choosing to cycle and informing about your locally available Benefits. At the shop, you show a Claim screen to the shopkeeper as a proof of your entitlement to a Benefit. The app also does not burden your phone with GPS activation during your trip: no intrusion and no excessive battery consumption.
Biklio is not just another discount campaign. It has material benefits for users, but the key is to provide recognition for one’s actions, to belong to a meaningful community, and to expand the unique experience of cycling.
Bike with benefits. You benefit the community, the community benefits you.
Location: Portugal, Lisbon