Digital Content Management and Analysis Technology Big Sofa is a disruptive technology company. We offer expertise in digital development, user experience, market research and management consulting. We fuse these disciplines together in a 'human technology' proposition, putting emphasis on human interaction. We?ve focused on creating technology that reflects how people actually live and work and that enables a new, better, deeper understanding of consumers as people and citizens. We started with video because it's an engaging medium, and because we thought it would become the choice for storytelling. We took a real sofa into the street and created our own authentic, conversational video content. We don't do that so much now - we deal in mobile uploads or content created by other partners - but our philosophy hasn't changed. We want to be able to use video and still images - as functional and productive media to help organisations and individuals build greater human understanding, create better ideas, and transform their futures.