?Buy it now on steroids.? Online auction sites are great, but few of them capture the same adrenalin rush and buzz that you get from a real auction room. I think there?s still space for a well-executed live auction site that makes listing and bidding super-simple. Imagine a list of iPhones for sale ? you can only bid on the one at the top, and it?s only available for minutes instead of days - and when the top item?s been sold, the ones below float upwards and a new item becomes active and open to bids.