WeissBeerger, founded in 2012 and acquired by AB InBev in January 2018, brings the “big data” revolution to the beverage industry. Utilizing its cloud-based data analytics platform for beverage companies, WeissBeerger provides real-time data on consumption patterns at the tap or fountain and other granular insights that help restaurants, fast food outlets, and bars to grow their businesses. WeissBeerger also enables beverage companies to better promote their products and to optimize their supply chain to eliminate inefficiencies and waste.