Betterwood focuses on the development and creation of boutique lifestyle brands, and brings greater commercial value and return to the commercial space through multiple life IP operation solutions. Its core business is BetterWood Hotels and BetterWood Entertainment. Hotel Industry includes Lean Luxury (Germany) - Ruby Hotels; International Upper upscale brand Barcelo Hotel & Resorts (Spain), medium-to-high-end business hotel Occidental by Barcelo, self-deriving brand Mora Hotel; Entertainment industry includes "My future wood", which is based on football and focuses on the quality training of young children aged 4-13.