Changing habits requires effort. BetterPoints makes that effort attractive, engaging and rewarding.
Whether you want people to walk to the park, cycle to work, wheel to the shops, use public transport in town, attend an event, engage with a consultation, recycle more… BetterPoints campaigns motivate them to do it and make it fun.
BetterPoints programmes cycle repeatedly through four key steps – Gamification, Tracking, Rewards, and Messaging – to motivate new activities until they become new behaviours. We combine rewards, technology and expertise with more than 40 behaviour change techniques.
BetterPoints programmes produce masses of anonymised data to build graphs, charts and heatmaps for analysis, reporting and modelling, for example:
– CO2 emissions avoided
– Transport habits
– Healthy activity
– Calories burned
– Behaviour change
We combine user-generated data (waypoints, transport modes, speed, time, duration, eligibility, rewards), with demographic data (age, gender, postcode etc) and survey responses.
BetterPoints works with clients across all sectors in the UK, Europe and beyond.
Location: United Kingdom, England, Virginia Water
Member count: 11-50
Phone: +44 118 321 6116
Founded date: 2010
Investors 1
| Date | Name | Website |
| - | Green Ange... | greenangel... |