Admob 2.0 How many times have you clicked on a mobile ad? Yes, that's a problem. The first generation of mobile advertising players have simply taken desktop web browser ad formats and adapted them to Mobile. Consequently, advertisers are allocating a mere 1% of their budgets to Mobile. BeThere is redefining mobile advertising by developing a set of ground-breaking, immersive, mobile-first ad formats. BeThere's initial ad trial generated a lift in CTR of 140%.