Startups
We believe that the big conglomerates are outdated in our new ecommerce world and don’t know how to serve consumers online. We can do better. And Amazon is our platform to do so.
We’re on a mission to become the #1 largest seller on Amazon. We achieve this by building iconic brands in-house and by acquiring other strategic brands.
We succeed because we hire smart, capable, highly adaptable people who have a strong drive to excel. Our culture is collaborative, hard-working, friendly and flexible.
We’re on a mission to become the #1 largest seller on Amazon. We achieve this by building iconic brands in-house and by acquiring other strategic brands.
We succeed because we hire smart, capable, highly adaptable people who have a strong drive to excel. Our culture is collaborative, hard-working, friendly and flexible.
Overview
Location
United States, New York
Employees
51-200
Total raised
$380M
Founded date
2016
Funding Rounds 2
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
| Mar 26, 2021 | Funding round | $55M |
Mentions in press and media 8
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Nov 4, 2022 | Benitago Group exec confirms it didn’t close, but did lay off some employees | Benitago Group’s website no longer working this week set off an alarm bell for some folks, those who regularly follow the comings-and-goings of active fulfillment-by-Amazon aggregators. They believed it might spell the end for the e-commerc... |
| Nov 24, 2021 | Wise co-founder Taavet Hinrikus on his next act as a venture capitalist | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Taavet Hinrikus has had a big year. In July, Wise—the money-transfer startup that he co-founded w... |
| Nov 23, 2021 | Benitago Group Announces $325 Million Series A Funding | Benitago Group (Benitago), an e-commerce brand incubator and aggregator, today announced it has secured $325 million in Series A funding. The round was led by CoVenture, an asset management firm investing across the capital stack of tech-en... |
| Nov 23, 2021 | Benitago Group Raises $325 Million Series A Funding | Benitago Group founders Benedict Dohmen and Santiago Nestares Benitago Group, a New York and London, UK-based e-commerce brand incubator and aggregator, raised $325M in Series A funding. The round was led by CoVenture with additional fundin... |
| Mar 30, 2021 | Daily funding roundup - March 29th, 2020 | Cityblock Health raised $192M; Crossover Health landed $168M; LiveKindly Collective secured $103M Cityblock Health: Cityblock Health is a Brooklyn, N.Y.-based startup that pairs community outreach, local clinics and virtual care with softwa... |
| Mar 26, 2021 | Benitago Group raises $55M in combined debt and equity to buy and grow Amazon brands | Benitago Group, a startup looking to build a big portfolio of Amazon brands, is announcing that it has raised $55 million in new funding — most of it in the form of credit lines to fund acquisitions, plus an equity investment. “We want to t... |
| 31 Amazon rollup companies to know that specialize in snapping up third-party sellers and turning them into multimillion-dollar brands | From left to right: Ryan Gnesin, Charlie Chanaratsopon, Helen Vaid, and Walter Gonzalez. Elevate; Boosted; Foundry; GOJA; Marianne Ayala/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading... |
Reviews 0
FAQ about Benitago
When was Benitago founded?
Benitago was founded in 2016.
How much funding has Benitago raised?
Benitago has raised $380M in total across 2 funding rounds.
What funding rounds has Benitago raised?
Parsers VC lists 2 funding rounds of Benitago, among them a funding round of $55M on Mar 26, 2021.
What has the press written about Benitago?
Parsers VC has collected 8 articles mentioning Benitago, among them “Benitago Group exec confirms it didn’t close, but did lay off some employees” (Nov 4, 2022) and “Wise co-founder Taavet Hinrikus on his next act as a venture capitalist” (Nov 24, 2021).
Is Benitago still active?
Yes, Benitago is active; its latest activity on Parsers VC dates from Sep 1, 2023.