POPBOX: Custom Beauty 24-7 Bellewether Beauty is a cosmetics brand specifically catering to the on-the-go lifestyle. The patent pending POPBOX is its first device - a stylish and portable compact, designed to hold up to 12 cosmetic products from the Bellewether Beauty product line. The POPBOX will be the only device on the market that allows consumers to custom select products, interchange them for different occasions, and refill once any individual product runs out. Bellewether Beauty and the POPBOX deliver a custom cosmetic experience with high end quality at maximum value. The roll-out product line includes mascara, eyeshadows, eyeliner, lip glosses, blushes, bronzers, and cream-to-powder foundations. Bellewether Beauty's makeup line is curated by Creative Director, Brigette Myre Ellis, an Emmy award winning makeup artist whose experience includes makeup department head on the hit HBO series True Blood and makeup artist on Buffy the Vampire Slayer. youtube.com/watch?v=zxra1WFgl08