Tap into the potential of the mobile world - be in mobile
The fastest growing segment of the U.S. mobile market is in the prepaid segment that has added 46 million subscribers in the past 5 years and gained 5% additional market share. Average Revenue Per User (?ARPU?) is amongst the highest in the developed world at c.$69 for contract and c.$27 for prepaid on Sprint. The mobile virtual network operator (?MVNO?) market penetration is also below those seen in West Europe with c.12% in the U.S.A. compared to 25% in Germany. Be in Mobile has an executed agreement with Sprint to wholesale airtime on their 4G LTE nationwide network. Therefore there is significant opportunity for new MVNOs to enter the U.S.A. to exploit the market potential. Be in Mobile?s market approach is two-fold namely to import successful European brands to the U.S.A. (either already with a MVNO presence in Europe or entirely new to the market) and to apply the European model of MVNOs to the U.S.A. market with a focus on brands with geographic or ethnic niche appeal.