Tags:AdTechAnalyticsB2CBusinessElectronicsHumanResearchScienceSocialSoftware
BehaviorMatrix℠ operates on the principle that emotion drives behavior and business outcomes. We provide emotional analytical software as well as custom marketing research solutions for industries including consumer electronics, transportation, pharmaceuticals, healthcare and politics. Our unique approach, built on proprietary emotional algorithmic technology, allows clients to delve deep into the subtle nuances of digital conversation, consumer perception and uncover actionable data they need to retain and sustain a competitive advantage. Being able to identify emotional drivers and perceptions, across demographics, over time gives BehaviorMatrix's users the ability to uncover make better strategic decisions, identify key influencers and uncover vast perceptual insights beyond basic sentiment analysis. Traditional analytics only measure behavior – analyzing what people have already done. Our software and reports give brands exceptional insights including: purchasing patterns and behavioral trends, brand biases, competitive landscape analysis and access to unlimited* custom index measurements. Our new platform analyzes more than 50 different human emotions, stretching from simple (love, hate, joy), to the sophisticated (trust, apathy, sarcasm and amazement). Pick your poison and let our science guide your next high impact marketing campaign today! Specialties: Market Research, Behavioral Analytics, Sentiment Analysis, Social Media Analytics, Emotional Analytics, Predictive Analytics, Behavioral Science, Business Planning, Marketing Analytics, Social Listening and Strategic Intelligence
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55
Location: United States, Pennsylvania, Whitpain Township
Member count: 11-50
Phone: +1 610-813-2814
Founded date: 2010

Mentions in press and media 2

DateTitleDescriptionCategoryAuthorSource
27.07.2015BehaviorMa...We are excited to bring Transf...-Barry Levi...venturebea...
27.07.2015BehaviorMa...Like our faces, our words can ...-Barry Levi...venturebea...