Crowdsourced Street Style + Commerce
BeFresh leverage the millions of photos and videos shared daily across the web to drive engagement and e-commerce conversion. Like news and entertainment, fashion is increasingly driven through social media. Around the world, stylists, bloggers and daily diarists regularly share their style creativity. But unfortunately this content is very fleeting with little to no ability to search, personalize and convert to commerce, despite its accessibility and appeal. BeFresh captures this content, indexes it to e-commerce catalogs and delivers a personalized shopping experience uniquely driven by crowd-sourced street style.