Retail Analytics for Consumer Products Companies
Consumer packaged goods (CPG) firms have access to a significant amount of syndicated retail data, yet they often lack the in-house resources to identify insights from it. Larger CPGs have the specialized resources to outmaneuver their smaller competitors and guide retailers. Bedrock levels the playing field for this industry. We have systematized the overly complex and labor intensive insight discovery process into a self-service software platform that any business user can leverage. Our data visualization software was designed specifically for the CPG industry. We fill an essential skills gap for smaller CPGs and increase efficiencies for larger CPGs. Our platform is used by sales managers and marketers. Since launching in April 2014, we have secured 7 well-known CPG trial customers. See traction section for more information.
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