Startups
Become, Inc. is an award-winning provider of cloud-based performance marketing and SaaS solutions that benefit online merchants, web & mobile publishers and online shoppers (Product Ads, Channel Management, Feed Optimization, Analytics and more). Become helps merchants increase sales, publishers monetize traffic and consumers make more informed shopping decisions. With over 500 publishers, Become operates the world’s largest syndication network for Product Ads. Headquartered in Silicon Valley, Calif., Become is a truly global company with offices in Europe, Asia and North America. Investors in Become, Inc. include TPG, Transcosmos and European Founders Fund.
Overview
Location
United States, California, Sunnyvale
Employees
501-1000
Phone
+1 408-215-4700
Total raised
$25.5M
Founded date
2004
Funding Rounds 2
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
| Mar 25, 2008 | Funding round | $17.5M |
Mentions in press and media 17
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Dec 4, 2014 | Connexity (Formerly Shopzilla) Buys Become.com To Grow Its Price Comparison Business | Some consolidation in the world of e-commerce site aggregation and marketing. Connexity, the price comparison shopping and marketing technology company that rebranded from Shopzilla earlier this year, has acquired Become.com. The announceme... |
| Sep 15, 2011 | Advertising Network Longboard Media Takes In $6 Million | Ad network Longboard Media is announcing $6 million in Series A funding today, from Level Equity. Managing the ad inventory for over 30 online properties including thefind.com, shop.com, overstock.com, buzzillions.com and become.com, Longbo... |
| Nov 5, 2010 | Bootstrapped Longboard Media Is Growing Like Crazy | Longboard Media is celebrating its two year anniversary and has revealed some amazing growth numbers, crystalizing its position as the largest ad network in the ecommerce space. Co-founded in November 2008 by former eBay and Shopping.com em... |
| Jul 8, 2009 | Spreezio lets you bargain with local businesses | The longest recession in a generation is making deal-hunting a lot more pressing for consumers and a San Francisco Bay Area-startup called Spreezio is trying to cash in on it. The premise of the site is simple: local consumers log in, searc... |
| Oct 21, 2008 | CheapFlights Founders Launch Retro Deals Site CheapToday | Share Share on Facebook Share on Twitter LinkedIn Email Reprints At a time of dwindling portfolios, mass layoffs, impending recession, and general financial queasiness, Web entrepreneurs should to go back to basics, focusing on services tha... |
| Jul 15, 2008 | Shopping site Become.com raises another $8 million | Updated Become.com, an comparison shopping and research site, is raising $8 million in a fourth round of funding, VentureBeat has learned. The Mountain View, Calif. company confirmed the funding, but won’t provide any additional details unt... |
| Mar 25, 2008 | Become.com raises $17.5M to take on web shopping leaders | Become.com, a startup that wants to be the Google of comparison shopping, has raised $17.5 million in a third round of funding. The Mountain View, Calif.-based company seems to be fulfilling the promise we wrote about back in 2005. At the t... |
| May 2, 2007 | Review Of Product Research Engine Wize – Needs Integrated User Experience | Following my analysis of TheFind, a lifestyle shopping service, in this post I will explore Wize – product research engine. Note that I have also reviewed the business story of Wize on my personal blog. So now let’s take a look at their act... |
| Mar 29, 2007 | The courtesan sisters of comparison search, and Thefind | Updated If you’re searching to buy a product online, there’s no single “branded” engine that stands out — and for a reason. All of the major shopping engines sites have sold out to advertisers. This may represent a grand opportunity: If a G... |
Show more
Reviews 0
FAQ about Become.com
When was Become.com founded?
Become.com was founded in 2004.
How much funding has Become.com raised?
Become.com has raised $25.5M in total across 2 funding rounds.
What funding rounds has Become.com raised?
Parsers VC lists 2 funding rounds of Become.com, among them a funding round of $17.5M on Mar 25, 2008.
What has the press written about Become.com?
Parsers VC has collected 17 articles mentioning Become.com, among them “Connexity (Formerly Shopzilla) Buys Become.com To Grow Its Price Comparison Business” (Dec 4, 2014) and “Advertising Network Longboard Media Takes In $6 Million” (Sep 15, 2011).
Is Become.com still active?
Yes, Become.com is active; its latest activity on Parsers VC dates from Feb 25, 2025.