Sweet but never saccharine, Beauty Bakerie’s cute ‘butter wouldn’t melt’ aesthetic belies serious stay-put prowess. Consider this the ultimate guilt-free indulgence for all sweet-toothed beauty junkies. Created by Cashmere Nicole – a fledgling entrepreneur who strove to combine her artistic talents with her passion for make up – Beauty Bakerie, a Black-owned company is a testament to her personal vision and determination; proof that cosmetics can be both high-performance and playful, while representing her belief that ‘sweetness’ should be nurtured. To Cashmere, there is nothing wrong with having a sweet, gentle nature – it’s all about finding the perfect balance between ‘firm’ and ‘graceful’ – an ethos she so effortlessly upholds.
Beauty Bakerie was founded in 2011 by Breast Cancer survivor Cashmere, who strove to combine her artistic talents with her passion for makeup. Headquartered out of San Diego, the company has a team of 25 employees and has been recognized by top-tier publications to include Allure, Cosmopolitan, Essence, Forbes, Huffington Post, Teen Vogue as a 2016 Beauty Game Changer, Elle, Byrdie, Nylon, and Buzzfeed. In 2019, Glamour named Cashmere Nicole, "The New Age CEO" with a full feature.
Now sold in nearly 2,000 locations worldwide to include Ulta Beauty, Morphe, Target, Nordstrom, Boots UK & Selfridges, Beauty Bakerie is a rapidly growing cosmetics firm with a strong social media presence amassing over 1.2M across all channels.
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