Proximity-Marketing, LocationBased Bconspot is a cloud based application, which let's you to configure your iBeacon and transmit the contextual data to the user. It is a cloud platform which uses the estimote beacon BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages. In a store or any place, a beacon lets a user's app determine that it's close to the signal's region (iBeacon vicinity), then corresponding actions can be triggered by the app.