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| Nov 14, 2025 | After Destroying Federal Regulators, AT&T Wages War On Industry ‘Self-Regulation’ Regimes Like NARB, NAD | It’s not hyperbole to say that after decades of hard work and lobbying, companies like AT&T have effectively destroyed whatever was left of federal U.S. consumer protection and corporate oversight. It’s a “victory” that’s going to resul... |
| Jun 23, 2025 | The Battle for Sustainable Packaging: Boxed Water Faces Scrutiny | In a world increasingly aware of environmental issues, the packaging industry stands at a crossroads. The rise of sustainable alternatives has sparked a fierce competition among brands. One player, Boxed Water is Better, has recently found ... |
| Jun 20, 2025 | Boxed Water to change packaging sustainability claims after watchdog report | Listen to the article 8 min
This audio is auto-generated. Please let us know if you have feedback. Dive Brief:
The brand Boxed Water is Better, which sells cartons of water, agreed to change certain environmental claims on its packaging in ... |
| Apr 23, 2025 | Apple AI ads did not make ‘adequate’ disclosures, watchdog says | An advertising watchdog said Tuesday that Apple went too far with marketing that touted the availability of Apple Intelligence features that have yet to be released.
“NAD recommended that Apple avoid conveying the message that features are ... |
| Jan 9, 2025 | Now Telecoms Are Fighting Among Themselves Over Who Lies More About ‘Unlimited Data’ | For decades now, U.S. wireless carriers have sold consumers “unlimited data” plans that actually have all manner of sometimes hidden throttling, caps, download limits, and restrictions. And every few years a regulator comes out with a wrist... |
| Jul 9, 2024 |
CoStar changes two Homes.com ads after Move challenges traffic numbers | CoStar Group is withdrawing two of its Homes.com advertising campaigns after two Fast-Track SWIFT rulings from the BBB’s National Programs National Advertising Division.
The two challenges were brought by Move, Inc., the parent company of r... |
| Jun 18, 2024 | T-Mobile Users Surprised That Company’s Promise Of No Price Hikes Wasn’t Real | We’ve noted repeatedly how T-Mobile simply hasn’t been the same company since its controversial 2020 merger with Sprint. All of the pre-merger concerns deal critics warned about came true, whether it was 9,000 layoffs, worse service, or hig... |
| Jun 5, 2024 | BBB Program Names Amy Steacy General Counsel | BBB National Programs, the non-profit home of independent industry self-regulation in the U.S., announced the appointment of Amy Steacy in the newly created role of General Counsel. In this role, Steacy will be a member of the organization’... |
| Apr 8, 2024 | JBS Lawsuit: What New York’s Case Against the World’s Biggest Meat Company Means for the Livestock Industry | 6 Mins Read Brazilian meat giant JBS has faced plenty of lawsuits in its time – but the latest one could be the most damaging one of them all, given that it comes from a state attorney general. If the government intervention prevails, there... |
| Feb 9, 2024 | Comcast Gets A Wrist Slap For Using Dumb And Misleading ’10G’ Marketing To Confuse Customers | Back in 2019, when fifth generation (5G) wireless was getting a lot of dumb (and as it turned out, unwarranted) marketing hype, the cable industry came up with an amazing idea: they’d simply call their existing cable broadband service a “10... |
| Feb 1, 2024 | Operadora desiste de usar marca com “10G” para rede que não é 10G | O melhor da tecnologia está no nosso canal no WhatsApp
Entre Agora
A operadora americana Comcast não vai mais usar a marca Xfinity 10G Network para sua rede de 10 Gbps (que só tem essa velocidade para alguns clientes). A decisão veio após p... |
| Oct 20, 2023 | Comcast Takes Heat For Misleading ’10G’ Cable Broadband Branding | Back in 2019 the cable industry, envious of all the attention 5G wireless was getting, pulled a new marketing term completely out of its ass. It simply started calling ordinary cable broadband upgrades 10G, based on absolutely no real-world... |
| Oct 16, 2023 | Comcast’s ‘10G’ Deemed Misleading, Still Holds Out to Network Name—Why? | Isaiah Richard, Tech Times 16 October 2023, 10:10 pm
One of the top broadband service providers in the country, Comcast, has been deemed to have a name in its service to be misleading, particularly as it uses the name "10G" as par... |
| Aug 8, 2023 | Cobblestone Software Announces Renewal of Data Privacy Framework Services Compliance | Cobblestone Software Announces Renewal of Data Privacy Framework Services Compliance “We strongly prioritize the safety and security of client, vendor, supplier, customer, partner, and employee data. As such, our clients and others in our o... |
| Jun 23, 2023 | JBS pulls ‘aspirational’ claims about its net zero emissions goal | Dive Brief:
The National Advertising Review Board recommended JBS USA stop making “aspirational” claims about its goal to reach net zero emissions by 2040. According to a release from the board, JBS has agreed to comply with this recommenda... |
| Apr 25, 2023 | Charter, Comcast take aim at T-Mobile's FWA ads | Charter, Comcast take aim at T-Mobile's FWA ads
News Wire Feed Light Reading 4/25/2023
NEW YORK – In a Fast-Track SWIFT challenge brought by Charter Communications, Inc., the National Advertising Division (NAD) of BBB National Programs reco... |
| Apr 7, 2023 | 16 Emerging Nonprofit Trends Leaders Should Be Watching In 2023 | getty |
| Feb 23, 2023 | The Week in AgriFoodTech: Pure Salmon nabs $507m, FreshToHome bags $104m, more layoffs for agrifood | This week, Amazon backs India’s FreshToHome and Pure Salmon inked a whopping $507 million deal with Saudi Arabia’s government. Layoffs continue, while regulators in Finland approve the use of “burger patty” in marketing plant-based meat pro... |
| Feb 22, 2023 | AT&T, Verizon battle over 'better network' claims | AT&T, Verizon battle over 'better network' claims
News Wire Feed Light Reading 2/22/2023
NEW YORK – In a challenge brought by AT&T Services, Inc., the National Advertising Division (NAD) of BBB National Programs recommended that Ver... |
| Feb 21, 2023 | Brief: World’s largest meat producer JBS appeals against challenge to net zero claims | The world’s biggest animal protein producer JBS is appealing a recommendation to stop making some of its climate claims. The Better Business Bureau’s National Advertising Division (NAD) recommends JBS “discontinue claims relating to its goa... |
| Jan 17, 2023 | SafeGuard Privacy and BBB National Programs Partner - Making it Easy for Companies to Assess and Demonstrate Compliance | “By making this service available to our customers, BBB National Programs is exhibiting its leadership and value as it helps create a more trustworthy, fair and efficient marketplace.” - Richy Glassberg, SafeGuard Privacy co-founder and CEO... |
| Nov 16, 2022 | AT&T challenges T-Mobile's Magenta Max ads | AT&T challenges T-Mobile's Magenta Max ads
News Wire Feed Light Reading 11/16/2022
Comment (0)
NEW YORK – The National Advertising Division (NAD) of BBB National Programs recommended that T-Mobile US, Inc. modify or discontinue certain ... |
| Oct 13, 2022 | Purpose-Driven: How To Unleash Organization And Human Capital Potential | President & CEO of BBB National Programs, a non-profit organization dedicated to fostering a more accountable, trustworthy marketplace. |
| Dec 16, 2021 | Comcast delays data caps in Northeast US for at least another year | Enlarge / Comcast's xFi Advanced Gateway.
Getty Images | Jeff Fusco reader comments 88 with 76 posters participating
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Comcast says it won't deploy data caps in the Northeast... |
| Dec 16, 2021 | Comcast delays data caps in Northeast US for at least another year | Enlarge / Comcast's xFi Advanced Gateway.
Getty Images | Jeff Fusco reader comments 108 with 88 posters participating
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| Dec 1, 2021 | National Advertising Division Finds Certain Bausch + Lomb Claims for INFUSE Contact Lenses Supported; Advertiser Appeals Other Findings | NEW YORK, Dec. 1, 2021 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs has determined that Bausch Health US, LLC (B+L) provided a reasonable basis for claims that its INFUSE brand of silicone hydrogel (SiHy)... |
| Nov 10, 2021 | S.C. Johnson Appeals NAD Recommendations to Modify Superior Strength, Unbeatable Freshness and Unbeatable Protection Claims for Ziploc Storage Bags | NEW YORK, Nov. 10, 2021 /PRNewswire/ -- S.C. Johnson & Son, Inc. will appeal a BBB National Programs National Advertising Division (NAD) decision that the company modify the following claims for its Ziploc storage bags to make clear the... |
| Oct 20, 2021 | T-Mobile might have 'largest' 5G, but maybe not 'fastest' | NEW YORK The National Advertising Division (NAD) of BBB National Programs determined that T-Mobile USA, Inc.'s claim to have the "largest" 5G network is substantiated and that its "5G speeds as fast as Wi-Fi" claim was... |
| Oct 19, 2021 | T-Mobile wins some in 5G ad spat with Verizon
Submit today for the Fierce Innovation Awards: Telecom Edition! | The great pumpkin standoff was just the latest in a series of jabs T-Mobile has made about the size of its rivals’ 5G networks. T-Mobile brought a series of complaints before the BBB National Programs’ National Advertising Division (NAD), w... |
| Sep 16, 2021 | National Advertising Division Finds Claim that Almased Diet and Weight Loss Program is "So Safe that Even People with Diabetes Can Use It" Supported | |
| Sep 15, 2021 | National Advertising Division Finds SlimFast "Energy for Hours" Claim Supported; Advertiser Appeals Recommendation to Discontinue "Clinically Proven" Claims | |
| Aug 24, 2021 | National Advertising Division Finds Verizon's "America's Most Awarded Network" Claim Supported; Recommends Certain Other Claims be Modified or Discontinued | |
| Aug 17, 2021 | National Advertising Division Finds SharkNinja's NeverStick Cookware Brand Name Not Misleading, But Recommends "Never Sticks" Claims be Discontinued | NEW YORK, Aug. 17, 2021 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs determined that the name NeverStick, used for SharkNinja Operating, LLC's non-stick cookware, was not false or misleading when used as ... |
| Aug 17, 2021 | National Advertising Division Finds SharkNinja's NeverStick Cookware Brand Name Not Misleading, But Recommends "Never Sticks" Claims be Discontinued | |
| Aug 10, 2021 | National Advertising Division Finds Butterball's Qualified "All Natural" Claims Supported; Recommends Certain Other Claims be Modified or Discontinued | |
| Jul 27, 2021 | NAD Finds "Scientifically Formulated" Claim for Morning Recovery Dietary Supplement Supported; Recommends Modification of "80% Improvement" Claim | |
| Jul 21, 2021 | National Advertising Division Finds Claim that Kerasal Fungal Nail Renewal "Starts Improving Nail Appearance in Just 2 Days" Supported | |
| Jul 20, 2021 | National Advertising Division Finds Safe Catch Tuna Mercury Testing Claims Supported; Recommends Modification or Discontinuance of Certain Other Claims | |
| Jun 8, 2021 | National Advertising Division Finds Certain Claims for Crest Whitening Emulsions Supported; Recommends Discontinuation or Modification of Others | |
| Apr 16, 2021 | NAD Finds Certain Zarbee's Claims Clearly Identify Honey as The Source of the Cough Soothing Benefit in its Cough Products; Recommends Modification of Others | |
| Apr 8, 2021 | NAD Recommends J.G. Wentworth Company Modify its "Cash Now" Claims to Clearly and Conspicuously Disclose Material Information about Timing of Payment | |
| Apr 8, 2021 | First Day Life Permanently Discontinues Certain Advertising Claims for Daily Enrichment Multivitamin Following National Advertising Division Challenge | NEW YORK, April 8, 2021 /PRNewswire/ -- First Day Life, Inc. informed the National Advertising Division (NAD) of BBB National Programs that it has permanently discontinued all of the advertising claims and testimonials for the company's Dai... |
| Apr 7, 2021 | National Advertising Division Finds Verizon's "Fastest 5G in the World" Claim Supported for its 5G Ultra Wideband | |
| Apr 7, 2021 | BBB National Programs' Privacy Watchdog Brings Public Safety App into Compliance with Ad Privacy Best Practices | |
| Mar 31, 2021 | National Advertising Review Board Recommends doTERRA Discontinue Certain Health Benefit and "Therapeutic Grade" Essential Oil Claims | |
| Mar 25, 2021 | National Advertising Division Finds Savings Claims for Xfinity Mobile Supported with Modified Disclosures and Recommends Comcast Modify Other Claims | |
| Mar 24, 2021 | National Advertising Division Finds "Best-In-Class" Claims for 2021 Ford Bronco Supported and Recommends Ford Discontinue or Modify Other Claims | |
| Mar 19, 2021 | Boost Mobile told to stop ad claims for 4G LTE unlimited data, streaming
Featured Whitepaper | Boost Mobile has been told to stop advertising messages that say it offers unlimited data, as well as SD and HD streaming for its 4G LTE plans.
AT&T had challenged Boost for its “Unlimited Data, Talk & Text” claims, asserting that t... |
| Mar 18, 2021 | In Challenge by AT&T, NAD Finds Certain Xfinity 5G Service Limited Availability Disclosures Sufficient and Recommends Comcast Modify Others | |
| Mar 18, 2021 | NAD Finds Boost Mobile's "Talk & Text" Claim Supported; Recommends Certain "Unlimited" Claims for 4G LTE Data Plans Be Discontinued; Advertiser to Appeal | |
| Mar 16, 2021 | NAD Finds SmileDirectClub "60% Less Than Braces" Claim Supported with Modifications; Recommends "60% Less Than Other Brands" Claim be Discontinued | |
| Mar 11, 2021 | NAD Finds Certain Claims for Optic White Renewal Toothpaste Supported; Colgate to Appeal Recommendation to Discontinue Quantified Stain Removal Claim | |
| Mar 10, 2021 | EU Privacy Law and U.S. Surveillance: Solving the Problem of Transatlantic Data Transfers | The July 2020 decision of the Court of Justice of the European Union (CJEU) in Data Protection Commissioner v. Facebook Ireland, Ltd. and Maximilian Schrems (Schrems II) was both a landmark in privacy law and a major obstacle for internatio... |
| Mar 10, 2021 | NAD Finds Salonpas Duration Claim Supported; Recommends Hisamitsu America Discontinue Comparative Pain Relief, Onset of Action, Range of Motion Claims | |
| Mar 3, 2021 | NAD Finds Health-Related Claims for Pendulum Glucose Control Medical Probiotic Supported but Recommends Some Modifications | |
| Mar 2, 2021 | NAD Finds One American Association of Orthodontists Video Puffery; Recommends Discontinuation of Unsupported Implied Claims About Competitor's Platform | |
| Feb 23, 2021 | NAD Recommends T-Mobile Modify Post-Merger 5G Claims to Avoid Implication that Aspirational Benefits are Imminently Available | NEW YORK, Feb. 23, 2021 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs recommended that T-Mobile, U.S., Inc. modify certain advertising claims that imply imminent availability of certain promoted benefits t... |
| Jan 26, 2021 | BBB National Programs Receives APEC Approval as First U.S. Non-Profit Accountability Agent and Launches Global Privacy Division | |
| Jan 5, 2021 | BBB National Programs Announces 85 Distinguished Members of 2021 National Advertising Review Board Panel | |
| Nov 23, 2020 | T-Mobile’s Ray predicts 5G claims will haunt rivals
Featured Whitepaper | For years, T-Mobile suffered from poor coverage in the U.S. Now in the 5G world, it’s shouting from the rooftops about its coverage – again and again.
“Verizon marketing their 5G as ‘5G Built Right’ is a disservice to customers who expect 5... |
| Oct 15, 2020 | Verizon's New 'Nationwide' 5G Isn't Nationwide, Barely Faster Than 4G | While unveiling its shiny new 5G-enabled iPhones this week, Apple brought Verizon CEO Hans Vestberg to the stage to declare that Verizon had launched an updated, "nationwide" 5G network that shores up the company's 5G coverage. Un... |
| Oct 15, 2020 | Verizon vs. T-Mobile: NAD issues mixed ruling on advertising claims
Featured Whitepaper | Verizon and T-Mobile are often at one another’s throats these days, and now the National Advertising Division (NAD) of BBB National Programs has determined that Verizon provided a “reasonable basis” for claims that its 5G service offers “sp... |
| Oct 15, 2020 | Watchdog knocks Verizon’s 5G ads, says best results aren’t typical | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Only days after Verizon launched a slower “5G Nationwide” network to fill the massive coverage gaps in its faster but hard-to-find “5G ... |
| Oct 15, 2020 | Verizon's New 'Nationwide' 5G Isn't Nationwide, Barely Faster Than 4G | While unveiling its shiny new 5G-enabled iPhones this week, Apple brought Verizon CEO Hans Vestberg to the stage to declare that Verizon had launched an updated, “nationwide” 5G network that shores up the company’s 5G coverage. Until now, V... |
| Oct 15, 2020 | Verizon forced to pull ad that claimed firefighters need Verizon 5G | Enlarge / A firefighter battling the Mendocino Complex fire on August 7, 2018 near Lodoga, California.
Getty Images | Justin Sullivan reader comments 85 with 54 posters participating
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| Oct 15, 2020 | Watchdog knocks Verizon’s 5G ads, says best results aren’t typical | Only days after Verizon launched a slower “5G Nationwide” network to fill the massive coverage gaps in its faster but hard-to-find “5G Ultra Wideband” service, an industry watchdog told the carrier to change recent ads that imply users can ... |
| Oct 13, 2020 | Verizon “nationwide” 5G ready for iPhone 12—don’t expect a big speed boost | Enlarge / Verizon CEO Hans Vestberg at Apple's iPhone 12 event.
Apple reader comments 73 with 53 posters participating
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Verizon today announced "nationwide" 5G cov... |
| Aug 26, 2020 | NAD Supports Some T-Mobile 5G Claims, Disputes Others | The National Advertising Division (NAD), a division of BBB National Programs, has sided with T-Mobile on some of its advertising claims, while disputing others.
The NAD is a branch of the BBB that helps ensure accuracy in advertising by pro... |
| Aug 25, 2020 | T-Mobile advised to stop claims about 5G reliability
Featured Whitepaper | T-Mobile can keep telling consumers that its 5G service is faster than 4G and offers more coverage than rivals' 5G, but the National Advertising Division (NAD) of BBB National Programs recommends that it stop claims that its 5G network is m... |
| Jul 16, 2020 | Verizon Has To Walk Back Bogus 5G Coverage Claims | We've talked a lot about how while fifth-generation (5G) wireless is a good thing (in that faster, more reliable networks are always good), it's been comically over-hyped by cellular carriers that have taken every opportunity to misrepresen... |
| Jul 16, 2020 | BBB Checks Verizon On Misleading 5G Claims | The BBB’s National Advertising Division (NAD) has called Verizon out for ads that make misleading claims about its 5G coverage and speed.
Verizon has been rolling out its 5G network, focusing specifically on the high-band mmWave variety. mm... |
| Jul 16, 2020 | Verizon Has To Walk Back Bogus 5G Coverage Claims | We’ve talked a lot about how while fifth-generation (5G) wireless is a good thing (in that faster, more reliable networks are always good), it’s been comically over-hyped by cellular carriers that have taken every opportunity to misrepresen... |
| Jul 15, 2020 | Verizon’s 5G network is tiny—Verizon ads “falsely implied” it’s nationwide | Enlarge / A Verizon booth at Mobile World Congress Americas in Los Angeles in September 2018.
Verizon reader comments 68 with 46 posters participating
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| Jul 14, 2020 | Verizon to stop certain ad claims of 5G coverage
Featured Whitepaper | Verizon has agreed to stop certain 5G ads after the National Advertising Division (NAD) determined some claims could mislead consumers about the carrier’s 5G availability and typical speeds.
AT&T challenged Verizon in the context of two... |
| May 27, 2020 | AT&T Won't Stop Lying About 'Fake 5G' | Big wireless carriers haven’t been exactly honest when it comes to the looming fifth-generation wireless standard (5G). Eager to use the improvements to charge higher rates and sell new gear, carriers and network vendors are dramatically ov... |
| May 27, 2020 | AT&T Won't Stop Lying About 'Fake 5G' | Big wireless carriers haven't been exactly honest when it comes to the looming fifth-generation wireless standard (5G). Eager to use the improvements to charge higher rates and sell new gear, carriers and network vendors are dramatically ov... |
| May 21, 2020 | AT&T Will Drop Misleading ‘5G Evolution’ Branding—Under Protest | AT&T will stop using its “5G Evolution” branding after the National Advertising Review Board (NARB) found it misleading.
The NARB and the National Advertising Division (NAD) are divisions of the BBB National Programs. T-Mobile had chall... |
| May 21, 2020 | AT&T still refuses to kill misleading 5GE network icon for 4G service | Enlarge / Screenshot from an AT&T commercial.
AT&T reader comments 96 with 77 posters participating, including story author
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AT&T has reluctantly agreed to stop ... |
| May 20, 2020 | National Advertising Review Board tells AT&T to stop 5G Evolution ads | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Last week, the Better Business Bureau’s National Advertising Division blasted Verizon for misleading customers with 5G advertisements t... |
| May 18, 2020 | Verizon told to tweak 5G ad claims
Featured Whitepaper | The National Advertising Division (NAD) has recommended Verizon stop using the claim that it’s delivering “the most powerful 5G experience for America” in two previously aired TV commercials touting the carrier’s 5G service rollout in sport... |
| May 14, 2020 | BBB blasts Verizon for 5G ads, says coverage claims mislead customers | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
While rivals AT&T and T-Mobile were racing to launch nearly national 5G networks last year, Verizon oddly focused on rollouts at sp... |
| To the world, Moon Juice founder Amanda Chantal Bacon is just another Goopy goddess selling $12 juice and jars of 'Sex Dust.' Ex-employees say the reality is much … different. | This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
During her three months working as a social-media manager at Moon Juice, Megan Rosati says she was not allowed to post anything to social m... |
| T-Mobile told to stop with its ‘Save Up to 50%’ Home Internet claim | T-Mobile can legitimately claim that its home internet service is available to many households in most U.S. cities and towns, but it’s been advised to stop implying that a consumer can save up to 50% on their home internet services compared... |
| BBB: Tips for buying a car | The end of the year is a popular time to buy cars, as prices go down to make room for the new year’s models. As 2020 slowly makes its way to 2021, more consumers are preparing to purchase their new vehicle. The car buying process can be ove... |
