Basket believes you should never overpay for groceries again. As the only Shopper-First grocery platform, Basket brings instant transparency for pricing and availability on all your favorite products across all retailers, both local and online so you’ll be empowered to make informed decisions about where to complete your next shopping trip.
Basket streamlines the path to purchasing grocery and everyday products and gives Shoppers their time back. Basket believes no one should spend more money or more time searching for their favorite products and having to guess at which is a better choice, online vs in-store pricing and availability. Using Basket, Shoppers take back control with each grocery list.
The Basket Platform leverages billions of records and millions of Shopper interactions to power our consumer-facing products and business intelligence offerings. Using Basket’s state-of-the-art technology stack and machine learning models, our community of Shoppers can unlock information previously only available to top retailers and manufacturers.
Basket streamlines the path to purchasing grocery and everyday products and gives Shoppers their time back. Basket believes no one should spend more money or more time searching for their favorite products and having to guess at which is a better choice, online vs in-store pricing and availability. Using Basket, Shoppers take back control with each grocery list.
The Basket Platform leverages billions of records and millions of Shopper interactions to power our consumer-facing products and business intelligence offerings. Using Basket’s state-of-the-art technology stack and machine learning models, our community of Shoppers can unlock information previously only available to top retailers and manufacturers.
Location: United States, Virginia, Arlington
Employees: 11-50
Founded date: 2014
Investors 1
| Date | Name | Website |
| - | Tessera Ve... | tesseravp.... |
Mentions in press and media 3
| Date | Title | Description |
| 27.05.2020 | Cross-shopping is on the decline and grocers are trying to capitalize | Ellwood said that grocery trips have decreased to an average of once per week, and feedback indicates there is an increase in “acceptance of comparable brand swaps.” “They’re doing larger shops with less brand sensitivity,” Ellwood said, wh... |
| 04.01.2019 | Waze for groceries? Basket app deploys crowdsourcing for real time pricing info | Right now, says Ellwood - who knows a thing or two about Waze having previously worked there as senior director of business development – companies can pay firms such as IRI and Nielsen for pricing data, but it’s typically a month out of ... |
| - | Here’s an item-by-item look at how much more expensive your groceries are, due to inflation | The cost of groceries keeps rising, and it looks like it’s going to stay that way. Food-at-home prices are expected to increase between 3% and 4% by the end of 2022, according to a recent U.S. Department of Agriculture forecast. This is in ... |