| Date | Title | Description |
| 13.01.2025 | 150+ отчётов и трендов на 2025: нейросети, маркетинг, дизайн, технологии и креатив в одной папке | Группа маркетологов и бренд-стратегов из Европы и Азии каждый год собирают в открытую папку ВСЕ отчетов о трендах на 2025 год. Вот только часть того, что есть в папке: IPSOS, TRENDHUNTER, TIK-TOK, PWS, YOUTUBE, ADOBE и другие ТОПы из Fortun... |
| 23.03.2023 | Basis® Technologies Integrates with DrivenIQ to Provide Clients with Audience Data, Insight and Media Activation in Minutes | DrivenIQ automates important parts of data-driven marketing. Its capabilities can enable our clients to reach targeted customers with speed and accuracy.
TOWSON, Md. (PRWEB) March 23, 2023
DrivenIQ (https://driveniq.com), experts in audienc... |
| 04.02.2022 | HubSpot : The Plain English Guide to Demand-Side Platforms (DSP) | As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important.
When you manage the paid ads for your business, you can go through individual ad manag... |
| 30.12.2021 | The 8 Most Notable Conversations: What will the media world look like in 2030? | On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what the media world will look like by 2030 concerning digital ads, shopping, banks, pa... |
| 29.12.2021 | The 8 Most Notable Conversations: Creating a good retail site/app and your mid-funnel game | On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what it takes to create a good retail site/app and why marketers need to work on their ... |
| 28.12.2021 | The 8 Most Notable Conversations: The normalcy index and the attention recession | On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss the normalcy index and the likelihood of an attention recession. |
| 27.12.2021 | The 8 Most Notable Conversations: Behind 'Behind the Numbers' and the 'Analysts' Choice Awards' | On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss how the "Behind the Numbers" podcast got started and hand out our very own &q... |
| 23.12.2021 | The Weekly Listen: The '2021 holiday special quiz' and dinner party data | On today's episode, we play the giant "2021 holiday special quiz" (that you can play along with us) and share some dinner party data. Tune in to the conversation with eMarketer principal analyst Paul Verna, director of reports edi... |
| 22.12.2021 | Reimagining Retail: Brand loyalty and the top 3 retailer battles for 2022 | On the second episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the importance of brand loyalty in retail an... |
| 21.12.2021 | Around the World with … Predictions for 2022 | On today’s episode, we go around the world to look at what our analysts will be paying close attention to heading into 2022. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung, seni... |
| 20.12.2021 | Very Specific 2022 Predictions: Amazon buys a sports media firm, goodbye Clubhouse, and more | On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, ho... |
| 17.12.2021 | Hope and hype: Avoiding ad fraud in the hot connected TV market | Ian Trider Contributor
Share on Twitter
Ian Trider is VP of RTB Platform Operations at Basis Technologies, a leading comprehensive, automated and intelligent SaaS platform for marketers.
Advertising tends to work in hype cycles. Native ads,... |
| 17.12.2021 | The Weekly Listen: Will omicron change things, the threat of churn, and what folks click on | On today's episode, we discuss how the omicron variant might change consumer behavior, the significance of Tide refusing to air a Super Bowl 2022 commercial, the real threat of churn, what people click on, how Americans share information wi... |
| 16.12.2021 | The triopoly this year and next, a TV show for social media, and YouTube TV adds channels | On today's episode, we discuss the most impressive parts of the triopoly's (Google, Facebook, and Amazon) performances this year, what we were most concerned about, and why they will lose or gain share in 2022. We then talk about a new TV s... |
| 15.12.2021 | Brand Anatomy: How BeautyBio is positioning itself for growth amid a changing digital media landscape | On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjus... |
| 14.12.2021 | The era of the chief customer officer, authentic diversity, and the data gold rush | On today's episode, we discuss why many companies are now scrambling to appoint a chief customer officer, what makes for a good one, and what might trip them up. We then talk about what it means to be authentically diverse and how recent (a... |
| 13.12.2021 | Defining the metaverse, when advertisers should jump in, and rethinking time | On today's episode, we discuss the most useful definitions of the metaverse, when advertisers should think about jumping in, and how this new world could change our perception of time and space. Tune in to the discussion with eMarketer prin... |
| 10.12.2021 | The Weekly Listen: Americans' attention, ultra-fast delivery, and the ideal amount of ads | On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV fo... |
| 09.12.2021 | The future of Amazon ads, Walmart preps for battle, and is the internet becoming QVC? | On today's episode, we discuss Amazon's role in the trend of retail media advertising and some of the new advertising features we can expect to see from the online shopping giant. We then talk about Walmart's readiness to take on Amazon and... |
| 08.12.2021 | Reimagining Retail: Our retail analysts went holiday shopping. What did they learn? | On the inaugural episode of this brand new Behind the Numbers show, Reimagining Retail, we sent our analysts out holiday shopping to see how things looked and felt to them. Co-hosts and principal analysts at Insider Intelligence Suzy Davidk... |
| 07.12.2021 | The ad industry adapts to automation, hearing from brands, and price vs. convenience | On today's episode, we discuss the rising complexity of automation in advertising and how the industry is evolving as a result. We then talk about how consumers want to hear from brands and whether consumers will soon favor convenience over... |
| 06.12.2021 | How online shopping will evolve in 2022, Heinz's plantable labels, and A&W apparel | On today's episode, we discuss which shopping channel will make the biggest splash in 2022, where augmented reality will be, and how much online shopping will grow next year. We then talk about Heinz's limited edition plantable labels and w... |
| 03.12.2021 | The Weekly Listen: Twitter after Jack, 'one great ad,' and has the internet broken brand loyalty? | On today's episode, we discuss what's next for Twitter after Jack, moving on from the "one great ad" approach, whether anyone can become the next big audio app, Nielsen's major TV measurement change, if the internet broke brand lo... |
| 02.12.2021 | How bad is Facebook's young people problem, Jack Dorsey steps down, and teens on social media | On today's episode, we discuss the severity of Facebook's young people problem, if we're looking at this issue the wrong way, and whether Instagram can continue to pick up the slack. We then talk about what to make of Twitter's CEO and co-f... |
| 01.12.2021 | Brand Anatomy: How Reddit is growing its brand through international expansion | On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Harold Klaje, executive vice president and president of global advertising at Reddit, to discuss... |
| 19.10.2021 | Basis Technologies Integrates Research and Benchmarking into Media Automation Platform | Analyzes Industry-Wide Digital Ad Performance Trends for Media Planning and Reporting;
Measures KPIs Across Publisher-Direct, Programmatic, Search and Social Buying
Basis Technologies, a leading provider of cloud-based workflow automation a... |
| - | Brand Anatomy: How Reddit is growing its brand through international expansion | On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Harold Klaje, executive vice president and president of global advertising at Reddit, to discuss... |
| - | The Weekly Listen: Twitter after Jack, 'one great ad,' and has the internet broken brand loyalty? | On today's episode, we discuss what's next for Twitter after Jack, moving on from the "one great ad" approach, whether anyone can become the next big audio app, Nielsen's major TV measurement change, if the internet broke brand lo... |
| - | The 8 Most Notable Conversations: Behind 'Behind the Numbers' and the 'Analysts' Choice Awards' | On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss how the "Behind the Numbers" podcast got started and hand out our very own &q... |
| - | Very Specific 2022 Predictions: Amazon buys a sports media firm, goodbye Clubhouse, and more | On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, ho... |
| - | The era of the chief customer officer, authentic diversity, and the data gold rush | On today's episode, we discuss why many companies are now scrambling to appoint a chief customer officer, what makes for a good one, and what might trip them up. We then talk about what it means to be authentically diverse and how recent (a... |
| - | Reimagining Retail: Our retail analysts went holiday shopping. What did they learn? | On the inaugural episode of this brand new Behind the Numbers show, Reimagining Retail, we sent our analysts out holiday shopping to see how things looked and felt to them. Co-hosts and principal analysts at Insider Intelligence Suzy Davidk... |
| - | Around the World with … Predictions for 2022 | On today’s episode, we go around the world to look at what our analysts will be paying close attention to heading into 2022. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung, seni... |
| - | The Weekly Listen: Americans' attention, ultra-fast delivery, and the ideal amount of ads | On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV fo... |
| - | The 8 Most Notable Conversations: The normalcy index and the attention recession | On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss the normalcy index and the likelihood of an attention recession. |
| - | The ad industry adapts to automation, hearing from brands, and price vs. convenience | On today's episode, we discuss the rising complexity of automation in advertising and how the industry is evolving as a result. We then talk about how consumers want to hear from brands and whether consumers will soon favor convenience over... |
| - | Political advertisers shift spending from Facebook to streaming platforms ahead of midterms | Political advertisers are spending less on Facebook advertising for the 2022 midterms after flocking to the social network in previous cycles.
Apple’s iOS privacy update in 2021 has made it more difficult for political campaigns to reach po... |
| - | The 8 Most Notable Conversations: What will the media world look like in 2030? | On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what the media world will look like by 2030 concerning digital ads, shopping, banks, pa... |
| - | Reimagining Retail: Brand loyalty and the top 3 retailer battles for 2022 | On the second episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the importance of brand loyalty in retail an... |
| - | Brand Anatomy: How BeautyBio is positioning itself for growth amid a changing digital media landscape | On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjus... |
| - | Defining the metaverse, when advertisers should jump in, and rethinking time | On today's episode, we discuss the most useful definitions of the metaverse, when advertisers should think about jumping in, and how this new world could change our perception of time and space. Tune in to the discussion with eMarketer prin... |
| - | How bad is Facebook's young people problem, Jack Dorsey steps down, and teens on social media | On today's episode, we discuss the severity of Facebook's young people problem, if we're looking at this issue the wrong way, and whether Instagram can continue to pick up the slack. We then talk about what to make of Twitter's CEO and co-f... |
| - | The 8 Most Notable Conversations: Creating a good retail site/app and your mid-funnel game | On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what it takes to create a good retail site/app and why marketers need to work on their ... |
| - | The triopoly this year and next, a TV show for social media, and YouTube TV adds channels | On today's episode, we discuss the most impressive parts of the triopoly's (Google, Facebook, and Amazon) performances this year, what we were most concerned about, and why they will lose or gain share in 2022. We then talk about a new TV s... |
| - | How online shopping will evolve in 2022, Heinz's plantable labels, and A&W apparel | On today's episode, we discuss which shopping channel will make the biggest splash in 2022, where augmented reality will be, and how much online shopping will grow next year. We then talk about Heinz's limited edition plantable labels and w... |
| - | The Weekly Listen: Will omicron change things, the threat of churn, and what folks click on | On today's episode, we discuss how the omicron variant might change consumer behavior, the significance of Tide refusing to air a Super Bowl 2022 commercial, the real threat of churn, what people click on, how Americans share information wi... |
| - | The Weekly Listen: The '2021 holiday special quiz' and dinner party data | On today's episode, we play the giant "2021 holiday special quiz" (that you can play along with us) and share some dinner party data. Tune in to the conversation with eMarketer principal analyst Paul Verna, director of reports edi... |
| - | The future of Amazon ads, Walmart preps for battle, and is the internet becoming QVC? | On today's episode, we discuss Amazon's role in the trend of retail media advertising and some of the new advertising features we can expect to see from the online shopping giant. We then talk about Walmart's readiness to take on Amazon and... |
