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BARB, Broadcasters' Audience Research Board
https://www.barb.co.uk/Last activity: 10.10.2025
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Broadcasters' Audience Research Board (BARB)
BARB is responsible for delivering the UK’s television audience measurement currency. We commission research companies to collect data that represent the viewing behaviour of the UK’s 28 million television and broadband-only households.
Each year, the UK television and advertising industry invests £7.5 billion in the production and distribution of television programmes and commercials. BARB’s television audience currency is used by broadcasters, advertisers and agencies to evaluate the success of this investment. We enable this assessment by reporting, on a daily basis, how people watch television programmes and commercials.
BARB’s research focuses on five questions: Who is watching? What are they watching? When are they watching? Which screen are they watching on? How did the content get to the screen?
BARB is responsible for delivering the UK’s television audience measurement currency. We commission research companies to collect data that represent the viewing behaviour of the UK’s 28 million television and broadband-only households.
Each year, the UK television and advertising industry invests £7.5 billion in the production and distribution of television programmes and commercials. BARB’s television audience currency is used by broadcasters, advertisers and agencies to evaluate the success of this investment. We enable this assessment by reporting, on a daily basis, how people watch television programmes and commercials.
BARB’s research focuses on five questions: Who is watching? What are they watching? When are they watching? Which screen are they watching on? How did the content get to the screen?
Overview
Location
United Kingdom, England, Westminster
Employees
11-50
Founded date
1981
Mentions in press and media 14
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| May 29, 2025 | Ad Signal's £3M Investment: A Green Light for Media Tech Innovation | In the heart of York, a quiet revolution is brewing. Ad Signal, a content intelligence company, has secured £3 million in funding from Foresight Group. This investment is not just a financial boost; it’s a lifeline for innovation in the med... |
| May 28, 2025 | Ad Signal secures £3M to scale AI-powered media tech | York-based content intelligence company Ad Signal has raised £3 million in growth funding from Foresight Group, as the company looks to accelerate product development and expand its commercial footprint across the UK and internationally. Ad... |
| Apr 18, 2025 | A New Dawn in the Search for Alien Life | In a cosmic dance of discovery, scientists have made a significant leap in the quest for extraterrestrial life. The James Webb Space Telescope (JWST) has turned its gaze toward K2-18 b, an exoplanet that sits 124 light-years away in the con... |
| Apr 15, 2025 | Women’s Boat Race beats Lionesses in TV figures | Sunday’s women’s Boat Race became the country’s most watched female sporting event this year, TV broadcasting data has revealed. The peak figure of over 2.1m tops the previous 2025 record, when 1.2m watched England’s Lionesses play in the U... |
| Jul 30, 2024 | Apple TV+ Takes a Page from the Playbook of Rivals with Ad-Supported Plan | Apple is on the brink of a significant shift. The tech giant is reportedly in talks to introduce an ad-supported tier for its streaming service, Apple TV+. This move mirrors strategies already adopted by competitors like Netflix, Disney+, a... |
| Jul 29, 2024 | Apple TV+ Ad-Supported Plan Coming? Reports Claim Now in Talks With UK Agency | By Isaiah Richard Published Jul 29, 2024 7:48AM EDT Share on Facebook Share on Twitter Share on LinkedIn Share on Reddit Share on Flipboard Share on Pocket The next step for Apple's TV+ streaming platform is looking towards offering a ... |
| Oct 12, 2022 | Netflix is going to start revealing how many people watch its shows — in the UK at least | Netflix's own data shows that "Dahmer" had been viewed six times longer last week than its next most popular show, "Dynasty." Netflix Redeem now Netflix will begin sharing audience viewing figures in the UK, pitting... |
| Oct 12, 2022 | Netflix signs up with UK TV ratings agency BARB to reveal streaming viewership numbers | After years of being tight-lipped on viewership numbers, Netflix teamed up with British TV ratings agency Broadcasters Audience Research Board or BARB, an organization in the U.K. that reports broadcast and streaming numbers. Starting in No... |
| Oct 12, 2022 | Netflix is going to start revealing how many people watch its shows — in the UK at least | Netflix will begin sharing audience viewing figures in the UK, pitting it against the BBC. Viewership figures will be published by UK rating agency BARB from November 1. Advertisement Netflix's iron curtain around its viewership is slo... |
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FAQ about BARB, Broadcasters' Audience Research Board
When was BARB, Broadcasters' Audience Research Board founded?
BARB, Broadcasters' Audience Research Board was founded in 1981.
What has the press written about BARB, Broadcasters' Audience Research Board?
Parsers VC has collected 14 articles mentioning BARB, Broadcasters' Audience Research Board, among them “Ad Signal's £3M Investment: A Green Light for Media Tech Innovation” (May 29, 2025) and “Ad Signal secures £3M to scale AI-powered media tech” (May 28, 2025).
Is BARB, Broadcasters' Audience Research Board still active?
Yes, BARB, Broadcasters' Audience Research Board is active; its latest activity on Parsers VC dates from Oct 10, 2025.