Omni-Channel Campaign Management
Banyan Marketing Systems develops and licenses an omni-channel, cloud-based marketing solution called CustomerExpert to high velocity retailers (e.g. supermarkets, drug, mass merchants, wholesale clubs). The retailer controls CustomerExpert's offer management, campaign management and offer distribution capabilities which can manage thousands of offers for millions of customers and distribute personalized content via digital and physical channels. CustomerExpert improves customer engagement by helping the retailer define and manage journeys. Each journey is a dialogue initiated by a customer searching for information or value. The retailer responds with product recommendations and relevant offers in a conversational mode. CustomerExpert includes proprietary algorithms to a) create audiences and b) select the next best offer for each customer. Retailers with CustomerExpert can increase the number of engaged customers, who shop and spend more than other customers.