Since the beginning, our global talents have been working as a “single unit,” and we’ve been championing data-driven corporate culture—we communicate and make decisions based on data.
Our first global business strategy was to launch a “social casino game,” and in 2017, we published <Club Vegas Slots>. And in 2018, we purchased the social casino business from “jackpotjoy (JPJ)” and quickly transformed into and started to grow as a game publisher.
We, Bagelcode, are preparing for yet another quantum leap.
With years of “data technology” and “global marketing experience,” we are expanding our business as a data-driven mobile publisher.
Our mobile data analysis, automated marketing, AI and machine learning-based data management platform (DMP), and other tech skills will be connected with mobile businesses to implement our strategy: Growth of mobile platforms for games and other genres and industries.
베이글코드는 2012년 개발자들이 주축이 돼 창업한 글로벌 게임 퍼블리셔입니다.
창업 초부터 다양한 문화권의 유수한 인재들이 ‘글로벌 원팀’으로 협업하고 있고, 데이터 기반으로 소통하고 의사결정하는 데이터-드리븐 기업문화가 자리잡고 있습니다.
베이글코드는 글로벌 퍼스트 전략으로 ‘소셜카지노’를 선택하고 2017년 <클럽 베가스>를 출시했습니다. 2018년에는 영국 게임회사 JPJ그룹의 소셜카지노 사업 부문을 인수하며 게임 개발사에서 게임 퍼블리셔로 빠르게 성장궤도에 진입했습니다.
글로벌 시장에서 다년간 쌓아 온 ‘데이터 기술’과 ‘마케팅 역량’을 바탕으로 데이터-드리븐 모바일 퍼블리셔로 사업을 확대하고 있습니다.
▲모바일 데이터 분석 ▲마케팅 자동화 ▲AI와 머신러닝 기반의 데이터 관리 플랫폼(DMP: data management platform)등의 기술력을 모바일 비즈니스와 연결해 게임 외에도 장르와 분야를 넘어 모바일 플랫폼 성장을 지원할 계획입니다.
Overview
Investors 2
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| AJU IB Investment | ajuib.co.kr |
Funding Rounds 1
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Mentions in press and media 2
| Date | Title | Description |
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| Jan 23, 2026 | GIGR (Playad): $5.4 Million Pre-Seed Secured To Build Multi-Agent AI Marketing Workflows | San Francisco-based startup GIGR (dba Playad) has raised $5.4 million in pre-seed funding to accelerate development of AI marketing agents designed to help teams create, test, and improve advertising creative with less manual work and less ... |
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FAQ about Bagelcode
When was Bagelcode founded?
Bagelcode was founded in 2012.
How much funding has Bagelcode raised?
Bagelcode has raised $21.01M in total across 1 funding round.
Who has invested in Bagelcode?
Parsers VC lists 2 investors of Bagelcode, among them AJU IB Investment.
What has the press written about Bagelcode?
Parsers VC has collected 2 articles mentioning Bagelcode, among them “GIGR (Playad): $5.4 Million Pre-Seed Secured To Build Multi-Agent AI Marketing Workflows” (Jan 23, 2026).
Is Bagelcode still active?
Yes, Bagelcode is active; its latest activity on Parsers VC dates from Jul 10, 2026.