1950s Rio de Janeiro Cacha?a Brand
Avu? Cacha?a seeks to revolutionize cacha?a - the third most consumed spirits category in the world and the native spirit of Brazil. The category is approximately $4B USD globally and is the fastest growing category in the U.S. and Europe. We expect this growth - and the growth of Brazilian branded products generally - to accelerate with increasing economic activity, the 2014 World Cup and the 2016 Olympics in Brazil and Rio de Janeiro. There is an opportunity to develop an aspirationally Brazilian product in the same way consumers pay premiums for aspirationally French products.
The brand is currently distributed in four states and expects to expand to nine before the end fo the year. We have excellent acceptance and use by the high-influence NY cocktail community, as well as strong press ratings - 94 in Wine Enthusiast and 5+/5 in Diffords Guide.
We are seeking growth capital to help fuel expansion to take advantage of the upcoming press events centered around Brazil.