WebMD Acquires Avado in October 2013
WebMD announced that it has acquired Avado, Inc., a developer of cloud-based patient relationship management (PRM) tools and technologies that enable better communication between consumers and health care professionals. ?Our acquisition of Avado demonstrates WebMD?s commitment to playing a leading role in the emerging patient relationship management space because we believe that connectivity has the potential to make the delivery of care more efficient and improve patient outcomes,? said David Schlanger, WebMD?s Chief Executive Officer. ?WebMD reaches the largest audience of health-focused consumers and healthcare providers in the U.S. and it?s exciting to think that Avado?s technology will be built out and scaled for the benefit of such a significant audience,? said Chase. ?What?s more, since trust is paramount when it comes to the sharing of health information, it made logical sense for us to be joining a company that is the most trusted US consumer brand.?
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