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AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Since our inception in 1986, we have served the automotive industry with expertise in market research, product development, product and market planning, and marketing. Every year we publish a wide variety of syndicated studies on the automotive industry. We also regularly conduct extensive proprietary research and consulting for auto manufacturers, distributors, marketers, and suppliers worldwide.
AutoPacific's management team draws from knowledge and experience developed while working at the industry's major manufacturers including Ford, Nissan, Mazda, Chrysler, and Hyundai. The ability to combine AutoPacific’s knowledge and experience and core competencies into custom consulting projects gives our clients an unsurpassed competitive edge.
Company headquarters and our state-of-the-art automotive research facility are in Tustin, California, with affiliate offices in the Detroit, Carolinas, and Milwaukee areas.
AutoPacific's management team draws from knowledge and experience developed while working at the industry's major manufacturers including Ford, Nissan, Mazda, Chrysler, and Hyundai. The ability to combine AutoPacific’s knowledge and experience and core competencies into custom consulting projects gives our clients an unsurpassed competitive edge.
Company headquarters and our state-of-the-art automotive research facility are in Tustin, California, with affiliate offices in the Detroit, Carolinas, and Milwaukee areas.
Overview
Location
United States, California, Santa Ana
Employees
11-50
Phone
(714) 838-4234
Founded date
1986
Mentions in press and media 32
| Date | Title | Description |
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| Oct 6, 2026 | Nexen, Nitto and Pirelli Most Satisfying Replacement Tire Brands According to Data from Recent AutoPacific Study | Source: AutoPacific 2026 U.S. Replacement Tire Buyer Study Source: AutoPacific 2026 U.S. Replacement Tire Buyer Study AutoPacific captures replacement tire buyer shopping activities. Source: AutoPacific 2026 U.S. Replacement Tire Buyer Stud... |
| Aug 4, 2026 | New AutoPacific Study Reveals Seating and Driver Assistance Features Top the List of Most-Wanted Features | 2026 AutoPacific Future Vehicle Planner Top 15 Features The top must-have features for 2026 come from a variety of categories, including safety, convenience, and seating/comfort, with All Wheel Drive and Wireless Apple CarPlay/Android Auto ... |
| May 26, 2026 | Ferrari’s first electric vehicle met with market skepticism | Getting your Trinity Audio player ready... By ALEXA ST. JOHN Ferrari on Tuesday presented its first-ever fully electric car to Italy’s President and Pope Leo XIV. Yet it’s still waiting for the ultimate approval from someone less high-profi... |
| May 12, 2026 | As Chinese EVs Prepare to Launch in Canada, AutoPacific Study Reveals Strong Canadian Interest | 65% of new vehicle shoppers in the US are familiar with Chinese auto brands and 51% would consider acquiring one if available, compared to 67% of Canadian new vehicle shoppers being familiar and 55% saying they would consider acquiring one ... |
| Apr 22, 2026 | BMW says it has no intention of dropping sedans, even as some rivals cut back | BMW unveiled a refreshed 7 Series sedan in New York and Beijing in April and said it’s committed to selling sedans. The vehicle will be first to have technology and other design features that the automaker had originally meant for electric ... |
| Mar 19, 2026 | EV Sales Projections Dip Amid Forecasted Increases in Overall Alternative Powertrain Sales Through 2031 | AutoPacific recently issued its forecast of annual U.S. light vehicle sales, predicting a 15.9 million unit year in 2026, down from 16.3 million units sold in 2025 AutoPacific’s U.S. Sales Forecast Service has proven to be a reliable and ac... |
| Jul 24, 2025 | AutoPacific’s Newest Future Attribute Demand Study (FADS) Shows Increase in Demand for Autonomy and ADAS Features | AutoPacific's newest Future Attribute Demand Study (FADS) reveals the top 15 features wanted by new vehicle intenders, with notable increases in demand for autonomous driving and advanced driver assistance features. Consumer trust and inter... |
| Jul 18, 2025 | Why Ram had to revive its legendary Hemi V-8 engine | American pickup truck buyers are having some trouble adjusting to a new age of tightening emissions requirements and electrification. Stellantis — the parent company of brands like Ram Trucks, Jeep and Dodge — has been hit especially hard. ... |
| May 28, 2025 | Hybrid leader Toyota targets major growth in plug-in vehicles amid industry’s EV uncertainty | Toyota Motor is targeting significant growth in plug-in hybrid electric vehicles, or PHEVs. The automaker plans to increase PHEVs from 2.4% last year to roughly 20% of its U.S. sales volume by 2030, according to company sources. PHEVs can f... |
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FAQ about AutoPacific
When was AutoPacific founded?
AutoPacific was founded in 1986.
What has the press written about AutoPacific?
Parsers VC has collected 32 articles mentioning AutoPacific, among them “Nexen, Nitto and Pirelli Most Satisfying Replacement Tire Brands According to Data from Recent AutoPacific Study” (Oct 6, 2026) and “New AutoPacific Study Reveals Seating and Driver Assistance Features Top the List of Most-Wanted Features” (Aug 4, 2026).
Is AutoPacific still active?
Yes, AutoPacific is active; its latest activity on Parsers VC dates from Oct 20, 2026.